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Competency
In this project, you will demonstrate your mastery of the following competency:
Support cross-func!onal collabora!on by evalua!ng organiza!onal structures
Scenario
You are the assistant office manager at the new Mendingville Urgent Care, which is part of the Mendingville Health
System. Your manager, Karen Foreham, wants to make sure that the organiza!onal structure of the facility fosters
cross-func!onal collabora!on and teamwork from the beginning. To that end, Ms. Foreham has presented you with a
list of organiza!onal structures that have been successful at other urgent care facili!es in the area. She asked you to
review the list, research the structures, and provide your recommenda!on for the organiza!onal structure, either
from the list or from your personal knowledge and research, that you believe would best support cross-func!onal
collabora!on and teamwork within the clinic. She would like you to provide an evidence-based jus!fica!on for your
:
choice and a descrip!on of the corresponding teamwork and collabora!on strategies, policies, or procedures that
should be implemented as a result of the recommended organiza!onal structure.
Direc!ons
Ms. Foreham has emphasized the importance of choosing the most appropriate organiza!onal structure for the
facility. A#er reviewing her list and researching the various organiza!onal structures, you will submit a 500- to 700word wri$en recommenda!on.
1. Research the following organiza!onal structures:
Func!onal
Hierarchy
Divisional
Matrix
Flatarchy
2. Recommend an organiza!onal structure. You must iden!fy the organiza!onal structure you are recommending
and address the following ques!ons:
What are the key components of the organiza!onal structure you are recommending? Which components
influenced your decision, and why?
How does the organiza!onal structure support cross-func!onal collabora!on and teamwork?
What are the roles of key personnel within the organiza!onal structure in suppor!ng cross-func!onal
collabora!on?
3. Iden!fy the strategies, policies, or procedures that should be implemented as a result of the recommended
organiza!onal structure.
What key strategies, policies, or procedures should you implement based on your recommenda!on?
How will the strategies, policies, or procedures impact teamwork or collabora!on? (Address expected
:
improvements, as well as the implica!ons or consequences of not following the strategies, policies, or
procedures.)
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submi$ed before your project can be
assessed. For this project, you must submit the following:
Organiza!onal Structure Recommenda!on
You will submit a wri$en recommenda!on for an organiza!onal structure and the strategies, policies, or procedures
that will support cross-func!onal collabora!on and teamwork within your facility. Your recommenda!on must be
500-700 words.
Suppor!ng Materials
The following resource(s) may help support your work on the project:
Reflect in ePortfolio
Download
Print
Open with docReader
Activity Details
Task: View this topic
:
Read all about your project here. This includes the project scenario, directions for
:
completing the project, a list of what you will need to submit, and supporting materials
that may help you complete the project.
Bokhour et al. BMC Health Services Research (2018) 18:168
https://doi.org/10.1186/s12913-018-2949-5
RESEARCH ARTICLE
Open Access
How can healthcare organizations
implement patient-centered care?
Examining a large-scale cultural
transformation
Barbara G. Bokhour1,2, Gemmae M. Fix1,2*, Nora M. Mueller3, Anna M. Barker1, Sherri L. Lavela4,5, Jennifer N. Hill4,
Jeffrey L. Solomon6 and Carol VanDeusen Lukas1,2
Abstract
Background: Healthcare organizations increasingly are focused on providing care which is patient-centered rather
than disease-focused. Yet little is known about how best to transform the culture of care in these organizations. We
sought to understand key organizational factors for implementing patient-centered care cultural transformation
through an examination of efforts in the US Department of Veterans Affairs.
Methods: We conducted multi-day site visits at four US Department of Veterans Affairs medical centers designated
as leaders in providing patient-centered care. We conducted qualitative semi-structured interviews with 108
employees (22 senior leaders, 42 middle managers, 37 front-line providers and 7 staff). Transcripts of audio
recordings were analyzed using a priori codes based on the Consolidated Framework for Implementation Research.
We used constant comparison analysis to synthesize codes into meaningful domains.
Results: Sites described actions taken to foster patient-centered care in seven domains: 1) leadership; 2) patient
and family engagement; 3) staff engagement; 4) focus on innovations; 5) alignment of staff roles and priorities; 6)
organizational structures and processes; 7) environment of care. Within each domain, we identified multi-faceted
strategies for implementing change. These included efforts by all levels of organizational leaders who modeled
patient-centered care in their interactions and fostered willingness to try novel approaches to care amongst staff.
Alignment and integration of patient centered care within the organization, particularly surrounding roles, priorities
and bureaucratic rules, remained major challenges.
Conclusions: Transforming healthcare systems to focus on patient-centered care and better serve the “whole”
patient is a complex endeavor. Efforts to transform healthcare culture require robust, multi-pronged efforts at all
levels of the organization; leadership is only the beginning. Challenges remain for incorporating patient-centered
approaches in the context of competing priorities and regulations. Through actions within each of the domains,
organizations may begin to truly transform to patient-driven care.
Keywords: Patient-centered care, Organizational change, Qualitative methods, Leadership
* Correspondence: Gemmae.Fix@va.gov
1
Center for Healthcare Organization and Implementation Research, ENRM
Veterans Affairs Medical Center, Bedford, MA, USA
2
Department of Health Law, Policy & Management, Boston University School
of Public Health, Boston, MA, USA
Full list of author information is available at the end of the article
© The Author(s). 2018 Open Access The article is a work of the United States Government; Title 17 U.S.C 105 provides
that copyright protection is not available for any work of the United States Government in the United States.
Additionally, this is an open access article distributed under the terms of the Creative Commons Public Domain
Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0), which permits worldwide unrestricted use,
distribution, and reproduction in any medium for any lawful purpose. This work was done under the auspices of the
US Department of Veterans Affairs. The views presented here are those of the authors and do not necessarily
represent the views of the US Department of Veterans Affairs.
Bokhour et al. BMC Health Services Research (2018) 18:168
Background
Since the Institute of Medicine identified patientcentered care (PCC) as a critical aspect of quality, there
have been many initiatives to promote PCC in healthcare organizations [1]. PCC represents a shift from traditional, paternalistic, provider-driven, disease-focused
approaches towards healthcare systems that ensure
patients—including their preferences, needs, desires and
experiences—are fully integrated into every phase of
medical consultation, treatment and follow-up [2]. PCC
includes empowering patients, focusing on the patientprovider relationship, and enabling providers to partner
with patients to better meet patient goals. Research has
demonstrated the effectiveness of PCC innovations in
improving patient experiences, trust, care quality,
chronic disease management and outcomes [2–6]. Yet,
despite many years of discussion about PCC and its
impact on health, healthcare remains largely providerfocused and disease-driven.
Little is known about how best to transform a traditionally provider-centric care system into one where
patient preferences and goals drive care and sustain this
change [7–9]. One study of hospitals identified several
key organizational and patient-level practices associated
with high scores on patient experiences on inpatient
units, including a focus on nursing practices, leadership
rounds and accountability for clinician behavior [10].
Other studies looking at facilities excelling in patient
experience identified key practices for fostering PCC,
including strong leadership commitment, communicating a strategic vision, systematic measurement and
feedback and having accountability and incentives for
providing PCC [11, 12]. Yet our understanding of
organizational practices necessary to shift the culture of
a large healthcare organization to implement and embrace PCC remains incomplete.
Implementation science provides conceptual frameworks for understanding how healthcare organizations
can implement evidence-based practices. Frameworks
such as the Consolidated Framework for Implementation Research (CFIR) typically focus on discrete,
evidence-based clinical practices, yet are applicable to
assessing implementation of broader system-level PCC
transformation [13]. The CFIR identifies a menu of
constructs within five areas (intervention characteristics,
inner setting, outer setting, individual characteristics,
and process) that interact to influence implementation.
Examples include: strength of evidence for an innovation
(knowledge and belief about the innovation); innovation
fit within the organization’s practices (adaptability,
trialability, relative priority); organizational readiness to
implement change (implementation climate, relative
priority); roles of leadership (engagement and resource
allocation); and engagement of staff. Examining these
Page 2 of 11
constructs may provide a foundation for understanding
how organizations foster broad transformational efforts
of a healthcare system, such as shifting towards a culture
of PCC.
In 2010, the Department of Veterans Affairs (VA)
embarked on a mission to transform VA healthcare to
provide personalized, proactive, patient-driven healthcare
[14]. Senior VA leadership recognized that change for
such a large complex organization would be a lengthy
process requiring on-going piloting and testing innovations, evaluating outcomes, and deploying effective strategies across the system. Office of Patient-Centered Care
and Cultural Transformation (OPCC&CT) provided funds
to designated VA medical centers considered early leaders
in PCC. These facilities became “Centers of Innovation”
(COIs), living laboratories of PCC innovations spanning
the spectrum from environmental changes, to personalized health planning, to integrative medicine. One front
line provider at a COI defined patient-centered care:
“[It] is about empowering patients to pursue wellness
in service of their life goals and their own values. It’s
about strengthening the patient-provider relationship.
It’s about empowering providers in the work setting so
that they have the best tools available … so that they
are able to partner with patients”.
Yet how to get this idealization of PCC into practice
remains uncertain. This paper describes a qualitative
study of four early COIs to inform VA leadership about
how best to catalyze and sustain change across the
system. Using the CFIR as a guide, we evaluated COI
activities to identify key organizational factors that
fostered or impeded the implementation of PCC.
Methods
Study design
We conducted qualitative site visits in 2013 at four large
VA medical centers in different regions of the country
which were established COIs. All four were urban medical centers, considered to be high complexity - that is
they provide a wide range of services (i.e. surgical,
inpatient care, outpatient care, mental health and
substance abuse services, residential and extended care,
have educational and research missions and serve complex Veteran populations). These medical centers had
been selected to be COIs based on a past track record of
engaging with OPCC&CT and implementing some level
of PCC innovation in their facilities. All centers had received prior pilot funding from OPCC&CT for targeted
initiatives. They had engaged with an outside consultant
organization who is a leader in transforming the culture
of healthcare organizations to patient-centeredness. The
centers were at various stages, with 2 centers further
Bokhour et al. BMC Health Services Research (2018) 18:168
along and having embraced PCC for over 8 years, while
2 centers had more recent changes in leadership which
chose to focus on PCC as a critical initiative within the
prior 3 years. The institutional review board at the
Bedford Veterans Affairs Medical center designated the
study as quality improvement and was IRB-exempt,
thereby waiving the need for review or participant
consent for the study. The directors of the medical
centers involved in the study provided permission for
the evaluation team to conduct the study.
Participants
In accordance with qualitative notions of validity [15] we
sought to gain the perspectives of a range of key participants with a role in PCC innovation at the COIs. We
worked closely with medical center leadership, including
the medical center director or associate director and
PCC coordinators, to identify individuals they considered critical to the implementation of PCC innovation.
Their participation in the process reflected the investment of the facility in PCC. They identified key informant providers, administrators and front line staff for
interviews who played a critical role in the planning
and/or roll-out of PCC innovations and cultural transformation efforts. Potential participants were contacted
via e-mail explaining the purpose of the site visit and
inviting participation.
Data collection procedures
Teams of two researchers conducted 3–4 day site visits
from January–April 2013. We conducted semi-structured
key informant interviews. Although most interviews were
conducted individually, group interviews were conducted
when the key informant brought others he/she felt were
important to answering questions outlined in the e-mail
invitation. For example, at one site the integrative
medicine head invited other staff involved in integrative
medicine programs.
Interview protocols – one for leadership and one for
front-line staff – were informed by CFIR constructs
(Table 1). Topics included perceptions about PCC, roles
of leadership, engagement of providers and patients, and
challenges and facilitators to PCC innovation implementation. Interviews lasted approximately 1 hour. We
audio-recorded interviews with participants’ consent;
when participants declined audio-recording, we took
detailed notes.
Data analysis
Audio-recordings were reviewed and transcribed. Team
members reviewed 5 transcriptions jointly (2–4 investigators), and coded them using the established CFIR
codebook [13]. Discussions regarding applicability of
specific codes resulted in agreement on specified coding
Page 3 of 11
definitions. Additional concepts arose through inductive
analysis and led to generation of 10 additional codes to
capture areas important to culture change [16].
Evaluation team members worked iteratively to ensure
findings accurately reflected data to reach consensus on
a comprehensive shared codebook.
Constructs of the CFIR that emerged as predominant
throughout the sites were identified. “Memos” were
created to document ongoing analysis and constant
comparison processes [17]. To make our work salient to
the VA policy makers in OPCC&CT, these were then
synthesized along with emergent codes, into key domains
impacting PCC and cultural transformation. Supporting
subthemes were identified in each major domain.
Results
A total of 108 participants from senior management
(SM), middle management (MM), front-line providers
(FLP) and other staff (OS) participated in individual or
group interviews (Table 2).
We found elements of all five main CFIR constructs
were relevant for transforming care. These constructs,
along with emergent codes, informed identification of
seven domains that impacted PCC implementation: 1)
leadership, 2) patient and family engagement, 3) staff
engagement, 4) focus on PCC innovations, 5) alignment
of staff roles and priorities, 6) organizational structures
and processes, and 7) environment of care (Table 3).
1) Leadership
Leadership commitment to creating a PCC organization
was critical to transforming care. This domain was mentioned by almost all participants, equally by leaders
themselves and front-line staff. The importance of leadership was infused throughout the interviews, and
marked as critical to move forward any initiatives. Two
sites discussed that prior leadership had been less
supportive and it was with a shift in leadership that PCC
could move forward. It was important to have leaders
who served as models for PCC and actively engaged staff
in local PCC initiatives. Staff reported that PCC had to
be a “strategic priority, emphasized by the director”
through implicit endorsement of PCC and providing
resources for initiatives. We identified several important
themes within this domain.
Leaders must express support for PCC openly, consistently
and frequently
Opinion leaders, clinicians, and other staff noted that
consistent and frequent expressions of support for individual initiatives and the cultural transformation as a
whole were integral to successful change.
Bokhour et al. BMC Health Services Research (2018) 18:168
Page 4 of 11
Table 1 Interview Questions with Associated CFIR Constructs
Leadership Interview
CFIR constructs
I. Individuals’ background
Characteristics of Individuals
II. Perspectives on Patient-centered care. What is it?
Characteristics of Individuals
III. Pre-implementation experiences – how the organization
came to focus on patient-centered care transformation
and innovation. Impetus to change; challenges faced.
Inner Setting
Intervention
Characteristics
Outer setting
IV. Evaluation of the initiative implementation – goals and
how it differs from prior practice.
Intervention
Characteristics
V. Description of implementation
a. Training, engaging staff members, challenges and evaluation
Intervention
Characteristics
Process
VI. Future of the program
a. How will PCC innovation look in the future; what will make it work?
b. How innovation meets goals of patients and staff.
c. Assessment of success and of difficulty in transforming and why.
d. What are your lessons learned?
Intervention
Characteristics
Process
Outer setting
Staff Interview
I. Background of the individual
CFIR constructs
Characteristics of Individuals
II. Perspectives on patient-centered care. What is it?
Characteristics of Individuals
III. Pre-Implementation experiences
Learning about PCC innovation, challenges faced; how the organization
came to focus on patient-centered care transformation and innovation.
Inner Setting
Intervention
Characteristics
IV. Evaluation of the initiative implementation
a. What is your understanding of the goals of this initiative?
b. How is this different from what you were doing previously?
Inner Setting
V. Description of implementation
Training received; fit of the initiative with clinical practice; how staff get
engaged; patient perceptions of the innovation; feedback received.
Intervention
Characteristics
Process
VI. Future of the program
a. How will PCC innovation look in the future; what will make it work.
b. How innovation meets goals of patients and staff.
c. Assessment of success and of difficulty in transforming and why.
d. What are your lessons learned?
Intervention
Characteristics
Process
Inner setting
“I’d have to say the office of the director, without
support from the top, you can forget about it, but our
hospital director is awesome … mentions it at every
single chance.” (MM).
“Having the full support from the leadership at this
hospital, it’s been frankly shocking. I’m a frontline
worker bee and to have our hospital director saying
‘this is what we want to do, this if the future, we have
to transform our healthcare culture,’ sure makes a big
difference.” (FLP).
As seen here, leadership’s dedication to transformation
was reinforced by talking with staff, motivating them to
become equally dedicated.
Having senior leaders participate in each PCC subcommittee represented this ongoing support:
“You’ve got to have leadership at the table … [making]
decisions for it to move forward.” (SM).
In this way, ideas for new initiatives and challenges
could quickly be shared with senior decision makers for
consideration.
Encouraging staff risk-taking and getting staff feedback
fosters staff engagement
Leaders who encouraged risk, were open to new ideas,
and actively sought feedback from staff facilitated staff
buy-in and spread of PCC. One hospital director was
described as “thinking outside the box,” encouraging
individuals to “pilot” ideas and share lessons learned
about what worked and did not work.
One participant noted:
“I am supported and encouraged to be a risk-taker. If
[I] look at things from a Veteran-centered perspective,
I will be supported.” (MM).
Another way leaders garnered input was by providing
an “idea box” for staff to submit ideas for PCC activities.
Bokhour et al. BMC Health Services Research (2018) 18:168
Table 2 List of Participants*
ROLE
N
Senior Medical Center Leadership
Medical Center Director
Assistant Director
Senior Management Team
Chief of Staff
Associate/Deputy Chief of Staff
Chief Financial Officer
Nursing Leadership
13 interviews;
22 people
Table 3 Seven Domains for Implementing Patient-Centered
Care and Associated CFIR Constructs
Domain
CFIR broad
construct
CFIR subconstruct
Leadership
Inner Setting
Leadership engagement
Opinion Leaders
Champions
Patient and family
engagement
Middle Management
Patient-centered care Coordinators
and Leaders
Patient-centered care Committee members
Service Chiefs
Voluntary Service
Information Technology
Pharmacy
Engineering
Environmental Management Services
Specialty clinical Service
Anesthesiology
Home based primary care
Integrative and alternative medicine managers
Educational Leaders
Health Promotion and Disease Prevention
Coordinator
Page 5 of 11
23 interviews;
41 people
Focus on PCC
innovations
TOTAL
Intervention Source
Design quality and packaging
Outer Setting
Patient needs and resources
7 interviews;
7 people
Networks and communications
Culture
Implementation climate
Relative priority
Learning climate
Access to knowledge and
information
Process
Engaging
Opinion leaders
Reflecting and evaluating
Intervention
characteristics
Intervention source
Relative advantage
Inner setting
Implementation climate
Relative priority
Learning climate
Readiness for implementation
Leadership engagement
Characteristics
of individuals
Self-efficacy
Process
Opinion leaders
Champions
Alignment of staff Intervention
roles and priorities characteristics
Staff were given feedback regardless of the feasibility of
the innovation.
Leadership should model PCC for the staff and engage staff
Leadership was perceived as most effective when
they modeled PCC in every interaction with staff
and patients. Leaders set the expectation that staff
have an emotional commitment to caring for
Veterans, setting the stage for practice changes. One
senior manager, describing the cultural shift for all
employees said:
Adaptability
Complexity
Characteristics
of individuals
Identification with organization
Knowledge and beliefs about
intervention
Self-efficacy
Inner setting
Networks and communication
Culture and climate
Organizational
structures and
processes
Inner setting
Networks and communication
Culture and climate
Outer Setting
External policy & incentives
Environment
of care
Inner setting
Culture and climate
N = 77 interviews or
group interviews;
107 people
*All sites had participants who represented each of the following categories. In
the ‘other’ category, some sites identified these individuals as important, while
others focused more on the leadership, middle managers and front
line providers
Design quality and packaging
Inner setting
34 interviews;
37 people
Other Staff
Systems Redesign Coordinators
Architects
Interior Designers
Public Affairs Officers
Information Technologist
Program Specialist
Engaging
Intervention
Characteristics
Staff engagement Intervention
characteristics
Frontline Providers
Psychologists
Physicians
Recreational Therapists
Nurses
Dietitians
Social Workers
Process
“My role within VA …is certainly to model that
behavior and to be sure …that we’re driving the
initiative forward, …always focusing on the Veteran,
and involving the Veteran in the decision making
process.” (SM).
One provider noted the importance of modeling at all
leadership levels:
Bokhour et al. BMC Health Services Research (2018) 18:168
“The executive leaders, the formal and informal
leaders, the supervisors start off sort of being this shift,
being this change and modeling and very intentionally
choosing, behaving different in meetings and behaving
different in every interaction. Because that’s how this
grows and that’s how we teach everyone all the time,
every day.” (FLP).
Modeling PCC also came in the form of demonstrating
staff-centeredness, such as respecting and engaging staff
as individuals rather than just employees. One senior
manager stated he actively listened to staff’s personal
stories, concerns, and needs; doing so was believed to
foster staff’s similar treatment of patients.
A Core cadre of leaders is needed to move PCC forward
Effective leadership meant the establishment of several
core leaders actively involved in PCC, including a PCC
committee with members having dedicated time to pursue PCC initiatives. Moreover, middle managers played
important roles. One participant described how the chief
of her service leads the team towards providing PCC:
“She has this vision which includes relationships, staff
engagement and empowerment. That’s just what she’s
like…She just puts that into reality.” (FLP).
Experiencing PCC fosters leadership engagement
Leadership became engaged in PCC transformation in
two ways. First, several senior managers stated they
visited state-of-the-art patient-centered hospitals; seeing
the quality and environment of care at these facilities
convinced them to initiate transformation in their own
facilities.
Second, emotionally salient experiences made some
leaders rethink the quality of care. One member of
senior management described a clinical scenario in
which he realized that “providing good evidence-based
care might not be sufficient.” Reviewing a case where a
Veteran had committed suicide, he reflected:
“His diabetes was under control, his cholesterol was
good, his CHF, all his numbers were good. We’re
providing this man very, very good clinical care…
There was something going on with this man that for
whatever reason, through nobody’s fault we didn’t
discover… It was one of those ‘AHA’ moments, you
know?” (SM).
For this leader, the nature of quality care had shifted
from traditional clinical care performance measures to
one in which attention to the patient as an individual
was critical.
Page 6 of 11
Leadership at several facilities described spending time
listening to and learning from Veterans’ stories. One
director discussed how hearing a Veteran’s story of
combatting alcohol abuse with yoga opened his eyes to
the variety of ways people seek spirituality and comfort.
He became a proponent of Complementary Integrative
Medicine (CIM).
2) Patient and family engagement
Capturing the patients’ voices, obtaining patient perspectives and finding out what matters most to patients and
families were essential to selecting, planning and implementing PCC initiatives. This was achieved in multiple
ways. First, facilities had formal mechanisms of obtaining feedback, such as open meetings for patients to
speak with hospital leadership, patient surveys, and inviting patients to serve on PCC committees. For example,
one site used surveys to ask patients what they would
like to see done with funds received to improve the facility. This site also reported involving patients in hiring
decisions for key positions.
Second, informal communication between staff and
patients was viewed as an invaluable mechanism to
receive feedback. While unstructured in most facilities,
this was viewed to be a critical first step towards PCC.
“[Asking for feedback] helps create a relationship
between the patient, the family, and their caregivers.”
(SM).
This relationship was seen as a critical aspect of providing PCC, and through ongoing informal interactions
with patients and their families, providers learned what
they deemed most important for their care.
Finally, participants described different ways of communicating and marketing information to patients about
novel PCC innovations. At some COIs, informational
signs detailing specific PCC activities were placed
around the facility, thereby orienting patients to the
Veteran-centered nature of the facility. For example, a
sign at one facility stated:
“This healing environment was created for Veterans to
experience activities that embody the spirit of
personalized, proactive, patient-driven care.”
Such signs orienting both staff and patients to the
innovations driving PCC cultural change were
present throughout the facility. Staff also noted the
importance of directly communicating about initiatives with patients. Yet staff and leadership reported
challenges finding time to do so in typical clinical
encounters.
Bokhour et al. BMC Health Services Research (2018) 18:168
3) Staff engagement
Getting staff engaged with PCC innovations involved a
process of enculturation to change attitudes and priorities. It was critical that staff see PCC as essential to
care, not as another fleeting VA initiative. This relied on
explicit PCC trainings and frequent messaging. One
leader noted: critical.
“We didn’t want employees, patients, and stakeholders
to think, ‘Well, that was just a flavor of the
month’….that’s just something we did for a year or so,
and now we’re going to move on to something else.”
(SM).
Another participant emphasized the need to meet with
staff in person to facilitate engagement.
“Go in person as much as possible. Walk down the
hall and share the vision of what you’re trying to do
and ask what they think…Build consensus from the
beginning.” (MM).
This demonstrated the commitment of leadership, but
more importantly provided an opportunity for staff to
provide input and get them engaged in the process.
Staff training was one mechanism for reinforcing
cultural change. One attending physician described how
he incorporated PCC into his training of residents to
make it clear that PCC was inherent to all clinical tasks.
Facilities conducted PCC specific trainings to encourage
staff to integrate PCC practices into their jobs. These
trainings emphasized that PCC was an extension of
current practices and attitudes, rather than wholesale
replacement of current ‘wrong’ practices. Moreover, one
site had begun developing higher level trainings and staff
meetings to reinforce the messages and ensure continued engagement in providing PCC. One key strategy in
training staff was to capitalize on staff’s emotional connections through the use of Veterans’ stories of illness
and VA healthcare. For example, one site created a video
featuring a homeless Veteran describing how his life had
improved since being in VA care. As one participant
explained,
“What he said on that video just always brings tears,
because of the caring and partnering with him to
identify what his priorities are.” (SM).
Thus, the video engaged staff emotionally in the mission of taking care of Veterans. Another site discussed
having Veterans tell their stories at orientation and
training sessions.
Emotional connections were also built at staff trainings
by asking participants to describe their own, or family
Page 7 of 11
members’, healthcare experiences. As one participant
explained,
“I think what’s the turning point for people is a
personal experience. When we go to our retreats, that’s
the first thing in our retreat….We make people talk
about an experience, and all of a sudden the light
bulb goes off.” (FLP).
Another strategy for enculturating staff was to
infuse PCC through multiple media modalities. Sites
messaged staff about PCC frequently using computer screen savers, regular e-mails and bulletin
boards. Participants at several sites described awards
given to staff when their practices reflected PCC.
For example, at one site the “patient-centered
employee of the month” award was distributed. One
PCC leader stated that she could see the effect of
the work: recent award nominations referenced
more of the criteria for PCC that leadership had
been encouraging.
Finally, opportunities to reflect on patient care practices fostered PCC. Several sites conducted “literature
and medicine seminars” – in-depth discussions of literature pertaining to patients’ experiences. A participant
noted,
“We talked about ‘The Diving Bell and the Butterfly’,
what it’s like to be a patient who can’t communicate.
And that had a profound effect on me. The series is
remarkable.” (FLP).
The same participant also commented favorably about
Schwartz rounds [18], a multidisciplinary forum where
clinical caregivers discuss social and emotional issues
that arise in caring for patients.
“The cases are usually very challenging, and … and
you don’t know how you would have done it
differently, because the patients are so difficult and
there’s no answer. But to listen to it, they’re very well
done, and there are a number of people on the
panels.” (FLP).
4) Focus on PCC innovations
Novel patient-centered innovations of varying magnitude
and scope were initiated by all levels of personnel: senior
management, middle management and front-line staff.
Notably, there were two ways in which success required
involvement by all.
First, innovations that started with senior leadership
required mid-level champions and staff involvement to
be successful.
Bokhour et al. BMC Health Services Research (2018) 18:168
“[The medical director] ‘paints the landscape,’ and
says: ‘Make it happen.’ Then service chiefs pick people
to engage in PCC activities and that’s how front line
staff become involved. [New initiatives] are
occasionally mandated by leadership, and when they
are, they are likely to get eye-rolls. It’s easier to have a
physician champion introduce them, show that they
work, be enthusiastic and willing to put in the effort:
this translates to the staff.” (FLP).
This could be seen at one primary care clinic that was
implementing a novel personal health planning tool.
Staff interviewed agreed that while the innovation
started as a leadership initiative, they were fully involved
in designing the process for implementation. The clinic
leader collaborated with front line staff to revise the tool
to improve ease of use and strategize to integrate its use
into clinic flow. When asked who started the personal
health planning pilot, one MM underscored this shared
ownership of the initiative, saying “Everyone you talk to
will say that they did it.”
Second, it was important to start with simple projects
that would provide early wins. These types of innovations allowed for an early introduction to patientcentered care and could be implemented quickly, and
when successful could further garner the engagement of
staff. When leadership was receptive and willing to take
a chance in supporting a novel idea, they found “quick
wins” and created “sparks” of innovation throughout the
hospital. In this way, PCC was thought to be ignited in
one area of the hospital and then spread to others. One
participant noted:
“You have to pick a project, like noise or customer
service. It’s one small project and I think what I
learned from our director…was the change is going to
evolve over years.” (MM).
One site fostered these early wins through a unit designation program. Individual units could apply for designation by indicating what steps they were taking locally
to improve PCC. Specific innovations came from the
units themselves, and were not dictated by the leadership. Designated units received public accolades and a
sum of money to make specific improvements on their
units.
5) Alignment of staff roles and priorities
Staff described challenges they faced incorporating PCC
practices and innovations into daily healthcare practices.
When PCC was associated with implementing specific
innovations, participants struggled with increased workload without alleviation of existing work burdens. Staff
perceived a constant stream of shifting prioritized
Page 8 of 11
initiatives, and in conjunction with other clinical responsibilities. One MM reflected, “We are all fractured like
an exploding star.” Participants reported that some staff
viewed practicing PCC as an additional, collateral duty
which was not well aligned with their top priorities.
“Some nurses do not feel that it’s aligned, because
they’re saying, ‘You’re talking about… aromatherapy…
and I’m trying to get a new bed so that my patient
won’t fall.’” (MM).
Clinical performance measures were another competing priority. The time needed to address traditional
clinical performance measures on which they were
evaluated interfered with attending to PCC. As one participant explained,
“How can I really be patient-centered, and how can I
really sit there and listen deeply when I’ve got about
11 s to do it?” (FLP).
Providers not being held equally accountable for providing PCC made it appear less valued by the
organization. Leaders did recognize this potential conflict. In response, they spent time trying to emphasize
that PCC didn’t require a big shift in priorities, and
viewed the changes to be integral to providing care.
6) Organizational structures and processes
Organizational structures and processes mandated by
VA and individual medical centers were often barriers to
implementing PCC innovations and this was noted especially by senior and middle managers. Some participants
noted that VA rules and regulations sometimes seemed
at odds with a patient-driven approach to care.
“Being bound by rules can steer the decision making
process, instead of the very human desire to help
people.”(SM).
Providers remaining in organizational silos impaired
abilities to provide patient-driven care. Finding ‘flexible’
and creative ways to capitalize on synergies among
multiple VA services and initiatives was cited as a key
strategy.
“The messy work to integrate care instead of keeping
up the silos that separated services [is] the only way to
do PCC.” (SM).
The hiring processes in VA also made it difficult to
hire PCC staff. One participant describing the issues
with staffing noted that, “It may not be possible to weed
out the bad seeds,” referring to employees who did not
Bokhour et al. BMC Health Services Research (2018) 18:168
exemplify PCC attitudes. Hiring complementary integrative medicine staff such as massage therapists or acupuncturists was hindered by issues with determining
position specifications and which service would be
responsible for such staff. One facility solved this by
identifying existing staff with some of those capabilities.
7) Environment of care
Changes in the environment of care represented a nontrivial investment and mobilization of resources. One
facility, for example, focused efforts on changing the
environment of care for women Veterans, creating a
separate mammography suite to help them feel more
comfortable coming to the VA for women’s health needs.
Some participants argued that environmental changes
alone might not actually have an impact on patientcenteredness with one noting that: “patient-centered
care is more than just the smell of cookies.”
Yet many viewed such changes as important for both
staff and patient experiences. As one participant stated:
“How a patient feels about a place upon entering
dictates how he/she feels about the entire experience.”
(MM).
Environment of care changes were seen as most effective when accompanied by functional changes that facilitated patient-provider interaction. Single patient rooms
were said to improve communication with providers and
facilitate healing. One primary care clinic re-designed
spaces to minimize unnecessary patient movement
through the clinic and have mental health, social work
and complementary medicine providers in close proximity. This was thought to facilitate team collaboration and
encourage patient engagement with these providers.
Discussion
Patient-centered care cultural transformation is a complex and long-term endeavor. Our study revealed that
efforts to transform the culture of care must be multifaceted and occur at multiple levels of the organization,
including leadership. Efforts should work toward enculturating staff, encouraging innovation, addressing staff
priorities, addressing policies and procedures that may
interfere with PCC and incorporating the patient
perspective in innovations. Our findings provide a deepening of understanding of how culture might change,
the role of leadership in this change and other key
domains that must be addressed to ultimately impact
the ways in which healthcare professionals care for
patients. Further, while PCC is often addressed solely at
the level of engaging patients in their health care at the
clinical level, our study demonstrates that change at all
Page 9 of 11
levels of the organization are required for a patientcentered approach.
Our findings regarding the importance of leadership,
and engaging staff, patients and families mirror findings
from other studies of organizations leading in PCC [11,
19]. Having a committed leadership was frequently
discussed as being important for success in all other
domains, such as fostering innovation and engaging
staff. Our findings enhance the leadership literature by
demonstrating the importance of having leaders model
patient-centered care, participate in frequent direct communication with staff and encourage risk taking to foster
acceptance of PCC. We saw that leadership support of
feasible, easily integrated innovations could provide a
foothold for subsequent innovation. But not all leaders
may be on board with PCC as a high-priority initiative.
For some facilities, it was a change in leadership with a
new director who had already believed in PCC. For those
facilities where leadership is well established, it may take
some time learning about the success of PCC initiatives,
such as early wins, in order to garner buy in. Having
leaders experience high performing PCC facilities may
help; when it’s not possible for leaders to experience
PCC directly, sharing stories of PCC impact and success
in implementation may be keys to garnering leadership
support.
These domains may work in distinctly different time
frames. Enculturating staff and getting them engaged
and on-board with PCC transformation takes time.
Notably, sites that were further along were engaging staff
repeatedly, with development of higher level trainings
and the use of frequent messaging. Similarly, leadership
support could take time to build up, and as we note,
doing so may take repeated exposure to PCC practices.
In contrast, small initiatives in discreet contexts in the
medical center may be the earliest wins, and lead to the
‘sparks’ of PCC transformation.
Other studies have identified the importance of measurement and feedback regarding patient experiences.
The sites we evaluated were only engaged in more informal mechanisms, such as town meetings, to obtain feedback from patients. We also found that the lack of
accountability and incentives was a barrier to engaging
staff in PCC practices. Organizations that have such
incentives in place may be more effective in transforming care [10, 11].
In our evaluation, we found that facilities were able to
engage leadership and staff. Nonetheless, PCC alignment
and integration within the organization, particularly
surrounding roles, priorities and bureaucratic rules,
remained major challenges. Notably, the VA used our
findings to create policy level incentives to change by
incorporating theses seven domains into senior executive
performance measures [20]. Basing metrics for changing
Bokhour et al. BMC Health Services Research (2018) 18:168
organizational processes on studies such as ours may
yield greater success in fostering change.
One systematic review of large-system change argues
for engaging individuals at all levels of the organization
to lead the change, establish feedback loops, attend to
local history, engage physicians, and involve patients and
families [7]. Extensive research on transforming primary
care into patient-centered medical homes found that a
focus on shifting roles and transforming mental models
through staff trainings were essential [8, 9, 21]. Whereas
much of the current work focuses on ambulatory care,
patient-centered medical homes, our study begins to
examine how PCC can spread beyond primary care to
an entire healthcare organization. Several have focused
on policy and legislative level mechanisms for fostering
change [22]. Our findings demonstrate that change cannot
be simply implemented from the top down; rather levers
for change in multiple aspects of the organization, from
leadership to front line staff, must be engaged for success.
Our study has limitations. The study was conducted in
the US Department of Veterans Affairs Medical Centers
and these facilities differ from other US medical centers
in that it is a government agency, not dependent on insurance reimbursement for services, and also serves a
unique patient population. Other healthcare facilities
implementing patient-centered care may not encounter
as many administrative burdens, but may find identifying
resources for implementation to be more challenging.
By studying only medical centers considered leaders in
PCC, we may not have uncovered critical barriers that
might influence implementation at other facilities. By
the very nature of being Centers of Innovation, these
centers already had established key leadership support.
Site leadership chose to apply; thus we may not have
fully captured barriers to implementation from the
perspective of those less engaged in PCC. Additionally,
although many participants reflected on the history of
the transformation, our site visits captured one moment
in an evolutionary process. Continuous engagement in
the field may yield more insights. Also of note is that
some of these sites had been working towards transformation for only 3 years, and this is a first look into
the organizational change that was occurring. A longitudinal study of transformation would lead to greater
understanding about the how each of these domains
contribute to further patient-centered care cultural
transformation. Finally, we did not include patient perspectives in this study; future work should include these
perspectives to understand how innovations actually
impact patient care.
Conclusions
Although this study examined patient-centered care
implementation in VA medical centers, the seven
Page 10 of 11
domains we identified suggest a useful starting point for
organizations for whom being patient-centered is
increasingly a focus of high quality care. Understanding
innovation in facilities that are leaders in PCC may be
an important start to attaining broader transformation
in a large healthcare organization. Even among these
leading facilities, some historically supported PCC;
others’ efforts were more nascent. Thus we observed
variation in the degree to which each facility was
engaged in each of the seven domains. Importantly, the
findings regarding these seven domains were quickly
taken up by VA policy makers and incorporated into key
performance metrics for all VA facilities. The use of
these domains has thus begun to shape the ways in
which facility leaders are working towards implementing
PCC. Future work in which measurement of success in
attaining PCC would further illuminate those processes
that move the needle furthest towards transformation.
PCC requires changing the conversation and interaction between healthcare professionals and patients;
however providers work within systems of care that
shape these interactions. Epstein et al. argue that achieving PCC depends on three factors: 1) an informed
involved patient, 2) receptive and responsive health professionals, and 3) a supportive health care environment
[23]. Others are calling for a greater transformation to
collaborative care further shifting the roles of patients
and providers to more of a partnership [24]. Transforming healthcare systems to focus on these elements and
better serve the “whole” patient is a complex endeavor,
and as others have argued, requires a systems level
approach [25]. Like many other healthcare systems, VA
has achieved technically high quality care [26], but our
findings indicate more is needed to facilitate a focus on
personalized, proactive and patient-driven healthcare.
Abbreviations
CFIR: Consolidated Framework for Implementation Research;
CIM: Complementary Integrative Medicine; COI: Centers of Innovation;
FLP: Front-line providers; MM: middle management; OPCC&CT: Office of
Patient-Centered Care and Cultural Transformation; OS: Other staff;
PCC: Patient-centered care; SM: senior management; VA: Department of
Veterans Affairs
Acknowledgements
We would like to thank Tracy Gaudet and Laura Krejci from the VA Office of
Patient-Centered Care and Cultural Transformation for their support in this
work. We also thank all of the medical center leaders and staff who allowed
us to watch them work and took time to participate in interviews.
Funding
This study was funded by the US Department of Veterans Affairs, Quality
Enhancement Research Initiative and Office of Patient-Centered Care and
Cultural Transformation (OPCC&CT), Grant PEC 13–001. OPCC&CT assisted the
investigators with access to the medical centers, but were not involved in
study design, data collection, analysis or interpretation of the data.
Availability of data and material
The datasets generated and/or analyzed during the current study are not
publicly available in order to avoid compromising individual privacy. It is
Bokhour et al. BMC Health Services Research (2018) 18:168
difficult to adequately de-identify this type of qualitative data. Data may be
made available from the corresponding author on reasonable request.
Authors’ contributions
Data collection: BB, GF, NM, JH, JL.
Data analysis: BB, GF, NM, AB, SL, JH, JS, CVL.
Data interpretation and manuscript completion: BB, GF, NM, AB, SL, JH, JS,
CVL. All authors read and approved the final manuscript.
Ethics approval and consent to participate
This study was designated quality improvement by the ENRM Institutional
Review Board. Therefore consent was not required.
Consent for publication
Not applicable.
Competing interests
The authors declare that they have no competing interests.
Publisher’s Note
Springer Nature remains neutral with regard to jurisdictional claims in
published maps and institutional affiliations.
Author details
1
Center for Healthcare Organization and Implementation Research, ENRM
Veterans Affairs Medical Center, Bedford, MA, USA. 2Department of Health
Law, Policy & Management, Boston University School of Public Health,
Boston, MA, USA. 3Department of Behavioral and Community Health,
University of Maryland School of Public Health, College Park, MD, USA.
4
Center for Innovation for Complex Chronic Healthcare (CINNCH),
Department of Veterans Affairs, Edward Hines Jr. VA Hospital, Hines, IL, USA.
5
Department of Physical Medicine and Rehabilitation, Northwestern
University Feinberg School of Medicine, Chicago, IL, USA. 6Independent
Research Consultant (formerly VA), Chicago, IL, USA.
Received: 16 March 2017 Accepted: 19 February 2018
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WHITE PAPER
Collaborative Healthcare Leadership
A Six-Part Model for Adapting and Thriving during
A Time of Transformative Change
By: Henry W. Browning, Deborah J. Torain, and Tracy Enright Patterson
Contents
Introduction: A Leadership Model for Healthcare Transformation
1
Six Essential Organizational Capabilities
3
The Payoff: A Culture of Collaboration
10
Conclusion
11
About the Model: CCL’s Research and Experience
12
Impact Stories
16
References
16
About the Authors and Contributors
17
Introduction
A Leadership Model for Healthcare Transformation
For decades, US hospital administrators and medical professionals have
operated within a challenging, rapidly changing, and fragmented healthcare
system. Today, this environment is even more complex as sweeping
healthcare reform and market forces transform the way healthcare is
delivered and managed.
This profound shift is both structural and cultural. New alliances and unlikely
partnerships are beginning to emerge. Belief systems, values, and attitudes
are shifting. Creative thinking and agile, adaptive leadership will be required
to make hospitals, health systems, and networks sustainable as the healthcare
delivery landscape transforms.
As this unknown future state unfolds, one thing is a given—incremental
responses will not be enough. The competencies required of leaders and their
organizations must continue to evolve in order for both to thrive.
Rapid innovation and adaptation to change require a collaborative,
interdependent culture and solutions that cut across function, region, and
profession. Leaders must learn to shift away from the “individual expert”
model so common in today’s healthcare systems and move towards a model
that leverages cross boundary groups and teams and spans disciplines, levels,
functions, generations, and professions. These new collaborative groups will
be able to integrate knowledge throughout the system and to anticipate
and solve unprecedented challenges—all while delivering efficient, highquality, compassionate patient care across the continuum.
©2016 Center for Creative Leadership. All rights reserved.
1
The Center for Creative Leadership (CCL®) has developed a model that health systems
can use to adapt and thrive in uncertain times by creating direction, alignment, and
commitment. It is based on multiple research studies, our in-depth involvement with a
diverse group of hospital systems and networks, and our leadership development work with
thousands of healthcare leaders from across the sector. Our model focuses on six essential
organizational capabilities that are a prerequisite for success in this new world order:
1. Collaborative patient-care teams
2. Resource stewardship
3. Talent transformation
4. Boundary spanning
5. Capacity for complexity, innovation, and change
6. Employee engagement and well-being
We’ve also identified key leadership practices needed in each of these six areas in order
to maximize effectiveness. Through this leadership lens, healthcare organizations
can clarify their business challenges and become highly adaptive and innovative in
response to change. They can shift their culture and transform the business and mission of
healthcare.
In the white paper that follows, you’ll find details on CCL’s model, as well as the research
projects and real-world experiences that have led to its development.
2
©2016 Center for Creative Leadership. All rights reserved.
Six Essential Organizational Capabilities
The successful healthcare organization of the future will develop and implement a
leadership strategy that systemically addresses priorities and is supported by the
leadership practices needed to achieve organizational goals and to adapt to rapid
change and uncertainty. CCL offers a six-part model that healthcare organizations can
use to assess their own leadership strengths and weaknesses and to customize their
leadership development efforts. In a practical way, it matches up very real needs with the
leadership skills and capabilities that will make the most difference—with the common,
underlying thread of collaborative leadership. Healthcare organizations will, as a result,
have the opportunity to approach leadership development in a strategic, comprehensive
way while dealing with real and immediate pressures. As an organization’s commitment
to collaboration becomes visible and is reinforced, it will see improvements in the ability
to set direction, establish alignment, and gain commitment.
©2016 enter for Creative Leadership. All rights reserved.
3
1. Collaborative Patient-Care Teams
Delivering safe, quality, compassionate care is the
primary mission of any healthcare organization. Given
that roles within the patient-care team are highly
interdependent in nature, collaboration skills are crucial.
This is especially true in acute care situations involving
doctors, nurses, and the teams they manage.
With healthcare reform, though, the patient-care team
will likely extend to include clinicians outside the
hospital environment. Accountable care organizations,
integrated clinical networks, and other new delivery
models will place a much greater emphasis on higherorder collaboration skills that go far beyond “working
well with others.” Concrete group process skills are
needed to promote open communication, learning, trust,
and quality decision making.
While collaboration is important throughout the hospital,
it is especially important at the patient interface. The
ability to ensure patient care is determined not only
by technical expertise, but also by the leadership
effectiveness of all those involved in solving the
presenting medical issues. These individuals are
leading the patient-care experience as they foster a
new contract for working together.
Often, true leadership is independent of formal roles
and responsibilities. It also shifts throughout the
patient-care experience. Therefore, effective care
depends on collaborative teamwork. This is especially
true between physicians and nurses. While diagnosis
and prescription of treatment has traditionally resided
with the physician, nurse practitioners and physician
assistants have increasing responsibility for carrying out
the treatment plan. It will be essential that management
systems take into account shifting responsibilities over
the course of the patient’s care. While new structures
are evolving, clearly the distribution centers for care
are expanding, and who is responsible for impacting
the patient’s long-term health and well-being is
changing.
From a leadership development perspective, the key to
tackling these daily team-effectiveness challenges lies
in greater employee engagement, collaboration, and
learning agility.
Leadership Practices
• Engaging doctors, nurses, and other caregivers in shared ownership of the patient-care experience
using concrete dialogue and listening skills across roles
• Creating an environment that supports learning agility and adapting to change
• Collaborative problem-solving and decision making with all members of the patient-care team
4
©2016 Center for Creative Leadership. All rights reserved.
2. Resource Stewardship
In an age of increasing accountability, resource
stewardship is both a big-picture, system-level
obligation and a series of daily decisions. As
healthcare reform unfolds, new business models
and restructuring will emerge to manage costs while
delivering compassionate, quality care. On the macro
level, healthcare organizations must look far ahead
to understand how the unfolding future impacts their
current structures and business models. They urgently
need to seek out opportunities to reduce costs. Decisions
about investments and partnerships are made knowing
that trade-offs will be required. Resource stewardship
requires individual ownership and accountability for the
decisions that will ultimately allow the system to thrive
and manage its resources judiciously.
At the micro level, administrators, physicians, nurses,
and other stakeholders must manage the tension
between individual patient care and operational
constraints. They need to adapt to new models and
structures and be innovative and visionary in their
approach to cost-effective patient-care models.
Hospitals need both patient-focused business
professionals and business-minded clinicians who can
keep patient care top of mind. Only through education
and dialogue can comprehensive solutions be reached.
Alignment is created when caregivers and business
leaders reach a common understanding of the clinical
strategy as well as the business strategy.
To be effective resource stewards, leaders must have a
solid understanding of performance metrics, including
financial indicators, employee engagement, patient
results, and satisfaction. In addition, leaders need to
identify key measures, apply data in strategic ways and
identify, discuss, and resolve problems.
Leadership Practices
• Accountability, transparency, and integrity
• Scanning the environment and seeking innovative solutions
• Appreciating and combining compassionate care needs with business strategy
• Entrepreneurial—generating new ideas and seizing opportunities
©2016 Center for Creative Leadership. All rights reserved.
5
3. Talent Transformation
CCL’s research shows that healthcare organizations
need visionary leaders who can inspire and develop
employees, build and mend relationships effectively,
lead and motivate teams, and engage in participative
management. In addition to these core competencies,
new and different leadership skills will be required to
see healthcare organizations through a change that has
not been equaled since Medicaid and Medicare were
established ( Jarousse, 2010; Dolon 2010). Leaders of
healthcare systems will need to hire and develop
talented individuals who can see the next wave
of plausible solutions and innovations and lead
transformational change.
Hospitals and health systems are managing a
transitioning workforce. The physician’s role is evolving
from independent practitioner to hospital employed
collaborator. The roles of executive nurse leaders are
expanding, and the responsibilities are being elevated.
As new staffing models emerge, hospitals still face
an ongoing nursing shortage and an aging nurse and
physician workforce (RWJF Committee on the Future of
Nursing, 2011; Buerhaus, 2009). Hospital, outpatient,
and clinical workforces are stretched thin as the talent
pool shrinks and demands increase.
An investment in leadership talent is one way to engage
employees, build bench strength, and prepare for future
leadership needs (McAlearney, 2010). Physicians and
nurses who are promoted into leadership roles need
support and development as they make the transition,
enabling them to approach the role as effectively as
possible. As in business, often the most technically
proficient individuals are promoted to managerial
positions without the self-awareness, emotional
intelligence, and other leadership competencies required
for success.
Throughout the system, leadership talent can be grown
and supported in multiple ways, including extensive use
of feedback, coaching, and developmental assignments.
As part of a well-articulated business strategy, healthcare
organizations need comprehensive strategies for
identifying, hiring, developing, and retaining leadership
talent. Building a culture rich with assessment,
challenge, and support helps to grow the talent pipeline.
Building and growing a pool of people capable of
taking on larger and more complex leadership roles can
transform the organization.
Leadership Practices
• Accessing a larger talent pool, beyond the traditional arena of healthcare specialty
• Redefining a new leadership strategy in the face of the new structures and models associated with reform
• Identifying, developing, and retaining the leadership talent needed to create and implement solutions in
the face of rapid and evolving change
• Creating a culture that encourages and values mutual respect and professional practice
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©2016 Center for Creative Leadership. All rights reserved.
4. Boundary Spanning
At the beginning of a planning retreat, the president
of a large regional hospital told his staff, “We’ve solved
all the problems we can by people working in their
functions and groups. The next wave of solutions will
have to come from people working across boundaries
to create innovative and novel answers to the complex
problems in healthcare.”
Even within a single hospital, numerous layers of
hierarchy, multiple departments, and a variety of
service lines can serve as bureaucratic boundaries to
systemic innovations. The hospital-employed nursing
staff, technicians, assistants, and physicians work
around the clock—exchanging information and trading
roles across shifts. Each department has its internal
hierarchy and roles, but each relies on and interacts
with several specialties to support even a single
patient.
Further complicating the situation are the many and
varied hospital/physician relationships. Hospital-owned
physician practices and physicians in private practice
who contract with the hospital (and may even partner
with hospital competitors) all have demands and
circumstances that make collaboration a significant
challenge.
In such a fragmented system, boundaries (any form
of “us versus them”) are prevalent and powerful.
While these boundaries may have been frustrating or
challenging in the past, today they are serious liabilities
that lead to arduous and slow processes and watereddown policies.
The role of senior hospital administrators is to
coordinate between and among these layers in a broad
way. But leaders at all levels must have boundaryspanning capabilities. The most pressing challenges
in hospitals and health systems cannot be solved by
one person, one specialty, or one organization. They
require expertise, ideas, and support from multiple
perspectives and stakeholders. Healthcare leaders
must develop the ability to bridge departmental,
cultural, organizational, and industry divides. They
must learn to break down barriers and silos and lead
across traditional boundaries. Boundary-spanning
leaders draw on networks and relationships as they
work systemwide to meet the mission of healthcare.
Leadership Practices
• Expanding and leveraging strategic networks to fast-track solutions
• Thinking, acting, and influencing systemically
• Leveraging differences to drive innovation
• Cocreating tools for practical application and sustainable change
©2016 enter for Creative Leadership. All rights reserved.
7
5. Capacity for Complexity,
Innovation, and Change
The political, regulatory, and marketplace forces
driving healthcare reform have everyone guessing
what the landscape will look like when the process
unfolds. What is clear is that change is coming hard and
fast. Healthcare leaders must navigate a continuous
whitewater. While influencing, monitoring, and
responding to unfolding change, they must respond
to demographic shifts in the workforce and among
patients, technological advances, the tumultuous nature
of employee relationships, insurance and reimbursement
processes, and current regulatory practices.
Complexity and change come from all directions:
regulation and mandates, diagnostic and treatment
protocols, technological advances, and implementation
of new systems. Hospital staff must adapt in the moment
to the crisis at hand, while looking ahead to changes that
will come from new patterns of illness and emerging
ethical and caregiving issues. Complexity is often less
about solving a problem and more about managing an
organizational, situational, or market paradox. Managing
the paradox and the opposing camps of stakeholders is
a highly specialized skill set that is often developed in
parallel with organization savvy and wisdom.
Effective leaders help move populations from old
established processes to new models of effectiveness.
They understand the underlying emotional impact of
change and how it varies by individual. They act with
empathy and authenticity to help individuals make the
mental shift to embrace change rather than resist it.
In addition to complexity and change, healthcare
organizations also must master innovation. Challenges
cannot be solved through heroic individual efforts.
True innovation stems from collaboration across
departments and functions internal and external to
the organization. To innovate, leaders must adapt ideas
from outside their area of expertise—within the hospital
as well as from outside the industry. Reading and
thinking more broadly is the responsibility of all those
sitting in leadership positions.
Interdependent leadership in support of a common
purpose needs to become the cultural norm (not the
exception) in order to get people thinking more broadly
and more strategically. Open and responsive leaders
learn together to make collective sense of ambiguity and
to find innovative solutions to complex problems. This is
not just the strategic view at the top of the organization
but a way of operating at all levels, especially on the
frontline of caregiving.
From the care of an individual patient to managing the
restructuring of a multisystem organization in response
to healthcare reform, healthcare organizations are
pressed to build their capacity for complexity, change,
and innovation.
Leadership Practices
• Driving innovation and risk-taking in the midst of ambiguity and uncertainty
• Transforming the culture from dependent to interdependent
• Leading both the structural and human side of change and transition
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©2016 Center for Creative Leadership. All rights reserved.
6. Employee Engagement
and Well-being
Why are employee engagement and well-being
leadership issues? Both impact the very mission of
a healthcare organization. Research on healthcare
effectiveness suggests that quality of care is positively
influenced by nurses being satisfied with their jobs and
feeling empowered in their roles (Regan & Rodriguez,
2011). Frontline supervisors often do little leading and
serve mainly as information conduits for a myriad of new
regulations, policies, procedures, and mandates.
To compound this problem, nursing shortages and
long shifts have healthcare professionals struggling to
maintain their own health and well-being. Those working
in hospitals are often plagued with a host of medical
problems related to the physical and mental demands of
the job. Energy drain and staff burnout create safety and
liability problems for organizations, limiting effectiveness
and innovation. One goal of healthcare reform is to
increase the engagement of the patient, the health
system, and the community in preventive measures.
Hospitals must begin to model the way forward
through the support they provide to their own people.
Employees are most productive and committed to
their organization when they are engaged emotionally,
mentally, and physically. Without a proactive focus on
employee engagement and well-being, the challenges
of the next few years have the potential to create new
levels of burnout within the rank and file. Healthcare
organizations cannot afford for patient care to suffer due
to lack of ideas, skills, time, and talent. They have no
choice but to adapt, change, and innovate.
Organizational leaders must take an integrated approach
to helping employees maintain health, maximize their
energy, and feel both connected with their work and
aligned with the organization.
Energy is a special concern in healthcare, with
around-the-clock needs and high-intensity work in an
emotionally charged setting. Human energy is essential
for full employee engagement and satisfaction, both
personally and professionally. Lack of energy cannot
be resolved through time-management efforts alone,
though. The problem is often systemic. For example,
adequate staffing can be a critical component so
patient-care teams are not stretched too thin. Energy is
optimized when both leaders and organizations value
the whole person, linking individual health and wellbeing to organizational health and well-being through
purpose, integrity, and accountability.
The ultimate goal is for the organization to create a
culture in which people care as much for themselves
and each other as they do for their patients. This type
of culture has true bottom-line impact by increasing
retention, reducing grievances, and minimizing costly
errors.
Leadership Practices
• Creating an integrated approach to engagement and well-being
• Maximizing human energy and potential in service of the organization’s mission
• Fostering a culture in which the people who work in the organization are treated as well as the people they serve
(Includes encouraging a healthy work/life balance, sustainable staffing models)
©2016 enter for Creative Leadership. All rights reserved.
9
The Payoff: A Culture of Collaboration
Collaborative leadership is the collective activity of
setting direction, seeking alignment, and building
commitment (Drath, McCauley, Palus, Van Velsor,
O’Connor & McGuire, 2008). We use the word
“collective” because leadership does not reside within
the individual, but rather is the shared responsibility of
all required to fulfill the mission.
CCL’s leadership model for healthcare transformation
focuses on the development of six organizational
capabilities that can help to create a collaborative
leadership mindset. It is based on the ultimate goal
of developing an interdependent leadership culture
that will lead to quality, compassionate patient care
in the face of the adaptive challenge. The culture
must be experienced and the values must be practiced
at every level in the system, from frontline care
providers to top-level executives.
In hospitals and health systems, there are two key
areas in which collaboration is especially critical.
The first is the relationship among caregivers at
the bedside, which impacts patient care and health
outcomes. The second is the relationship between
clinical services and business operations, which is
critical to the overall sustainability of the entity.
Successful health systems must strive toward bridging
the divide and work toward a more collaborative and
equal relationship among caregivers in service of
the patient. At the organization level, leaders must
manage and bridge the paradoxical relationship
between the business and clinical forces involved in
fulfilling the mission of each healthcare organization.
While these two strategies can often be at cross
purposes, system leaders must be dutiful about
minimizing the negative impact that the paradox can
have on the patient experience. They must take on and
internalize the charge of managing both the mission
and the margin. Rather than making patchwork,
incremental changes, innovative thinking is needed
to find ways to transform how work is done.
Culture is a hidden power in all organizations and
rooted in traditional roles, hierarchies, and systems.
A hospital’s culture is often created out of managing
the tensions between the clinical and business sides
of the organization. Culture is also inextricably linked
to business strategy and drives outcomes. When the
business side changes and new strategies are required,
the organizational culture needs to shift as well. If
it does not, the traditional culture—the beliefs, the
practices and “the way things are done around here”—
will override the new direction and prevent innovation
and positive change.
Leadership Practices
• Enacting the tasks of leadership: Direction-Alignment-Commitment
• Working interdependently to achieve the mission of healthcare
• Creating a culture of collaboration and mutual respect
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©2016 Center for Creative Leadership. All rights reserved.
Conclusion
The US healthcare system is considered by many to be broken,
fractured, and unsustainable. Yet, the system holds examples of
what works well and what the future will look like. Some hospitals,
healthcare systems, and innovative organizations are showing
tremendous success in transforming their cultures and providing
efficient, quality care, and superior patient outcomes.
At CCL, we see collaborative leadership as a powerful lever
for change, transformation, and sustainability. By clarifying
organizational needs and leadership challenges and by developing
these capabilities with a collaborative mindset, we are helping our
healthcare clients understand the interconnections between their
business strategy and their leadership strategy.
When organizations strengthen individual leaders and expand
their collective leadership capability, they begin to pry loose some
of their most intractable, resistant problems and uncover new
directions, solutions, and opportunities. Collaborative leadership
has the power to transform hospitals and healthcare organizations,
improving the system today and for the future—to the benefit of
patients, families, and caregivers.
Why Care about Culture?
In its most basic form, culture is a mechanism for sustainability and survival. It
also has the hidden power to derail strategic change initiatives. In fact, research
shows the majority of strategic change initiatives ultimately fail because they
don’t address culture.
• A culture is formed by beliefs that drive behaviors.
• New beliefs lead to new behaviors and new possibilities emerge.
• Change the leadership mindset and you change the organizational culture.
©2016 enter for Creative Leadership. All rights reserved.
11
About the Model: CCL’s Research and Experience
For more than 40 years, CCL’s leadership development
research and practice have helped healthcare
organizations address their most pressing leadership
challenges. In the past decade alone, more than 400
health service organizations have turned to CCL to
develop leadership skills and transform their ability to
achieve desired business results. In some instances the
work has been short-term or has involved individual
leaders who have benefited from our programs. In
other instances we have been involved in long-term, indepth partnerships that have yielded significant results
for client organizations. This work and related research
conducted by our CCL team have informed the creation
of the leadership model described in this white paper.
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©2016 Center for Creative Leadership. All rights reserved.
We have seen firsthand the impact when health
systems focus on and invest in the transformation of
their leadership. Individuals gain communication,
influencing, and conflict-resolution skills. Groups
and teams improve performance and respond more
effectively to change. Senior teams work more
effectively to align the organization and drive
strategic change.
Developing individual leadership skills and
organizational leadership capabilities creates a more
collaborative culture that can have a direct impact on
patient-care outcomes and organizational practices.
Clients have reported that CCL-facilitated leadership
development programs have helped improve clinical
effectiveness, patient safety, and patient satisfaction
and have contributed to strong gains in employee
satisfaction and engagement.
We have also observed that high-performing hospitals and healthcare systems share several key characteristics:
• Physicians, nursing leaders, and staff at all levels
are engaged in their work. Communication is
clear, direct, honest, and open.
• Innovative practices flow throughout systems.
• Collaboration is proactive and effective;
organizational silos do not get in the way of
the work.
• Leaders and employees act strategically and
decisively in times of chaos and ambiguity.
• Recruitment and retention processes result in
a staff that is highly committed to compassion,
quality, and safety.
• Continuous learning is encouraged and
rewarded.
• A high-energy environment helps employees
manage stress and maintain healthy lifestyles.
Of course, achieving these high-performance outcomes is difficult, and maintaining them is equally
challenging. To supplement our experiential knowledge within hospitals and healthcare organizations, CCL
conducted in-depth, multiyear needs assessments between 2006 and 2009 with five diverse hospitals and health
systems. The goal was to understand their current leadership challenges and future leadership needs based on their
respective business strategies. The organizations included one community hospital and four large health systems,
including an academic medical center, a nonprofit multistate system, a nonprofit regional organization, and a large
for-profit multistate healthcare system.
The needs assessments involved 164 leaders. Data on key challenges were gathered via surveys and interviews and
then vetted and refined through facilitated dialogue.
Several clear themes emerged through this work. Organization-level challenges were primarily strategic and
operational:
• Market forces (economy, healthcare reform, etc.)
• Strategic issues
• Resource management (budgets, people,
processes, technology)
• Decision making
• Managing priorities, clarifying roles and
responsibilities
• Talent management processes
• Planning and execution
• Business process management
Healthcare leaders also recognized the need to strengthen leadership and communication, improve organizational
culture, and help employees find a better work/life balance.
©2016 enter for Creative Leadership. All rights reserved.
13
When study participants were asked to identify high-priority organizational capabilities and leadership development
needs, several common themes emerged:
• Big-picture thinking. System-level planning and
thinking, and strategic thinking.
• Collaboration. Leading across boundaries,
collaborative problem-solving, and consensusbuilding.
• Commitment. Being accountable for results.
• Communication skills. Sharing and communicating
vision, transparency, and specificity.
• Developing talent. Mentoring, coaching, and giving
feedback.
• Managing change. Adapting to changing needs,
systems, and processes. Managing paradox.
• Engagement. Empowering employees and
generating follow-through and commitment.
• Culture change. Creating an environment of trust,
continuous learning, and support.
• Organizational knowledge. Understanding
healthcare best practices.
• Leading teams. Building effective teams, providing
clear direction, and creating alignment.
• Stewardship of resources. Ability to address power
and politics.
This research provided much of the rationale for a model that could transform healthcare systems through
collaborative leadership. The model was further informed by additional CCL research, including a Leadership Gap
study that analyzed a sample of 34,899 leadership-effectiveness evaluations conducted between 2000 and 2009.
These data came from people working across the healthcare sector, including employees of large hospital systems,
regional providers, insurance firms, state and federal healthcare agencies, pharmaceutical firms, and medical device
manufacturers. Respondents had been asked to evaluate the leadership competencies of a boss, peer, or direct
report using CCL’s Benchmarks® 360-degree feedback survey.
Key findings of the CCL Leadership Gap Study:
• Adapting to change and meeting business objectives are strengths of healthcare leaders. They are
resourceful, straightforward and composed, fast learners and willing to “do whatever it takes.”
• The top priorities for leadership development in the healthcare sector are to improve the ability to
lead employees and to work in teams.
• Healthcare organizations also need to create strategies to provide current and future leaders broad,
cross organizational experiences and learning.
• Healthcare leaders have gaps in several areas that are essential for learning and long-term success:
having a broad functional orientation, self-awareness, and career management.
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©2016 Center for Creative Leadership. All rights reserved.
Details of this study are described in CCL’s 2010 white paper, Addressing the
Leadership Gap in the Healthcare Sector: What’s Needed When it Comes to Leader
Talent?
Additionally CCL reviewed data from 1,000 leaders in healthcare organizations
who participated in our open-enrollment and custom programs from 2006 through
2008. The participants were asked to identify the three most important challenges
they face as leaders. We looked at responses that reflected challenges specific to
the healthcare sector and then coded and analyzed a random sample of 300. The
final sample included leaders at the middle, upper-middle, and executive levels,
with 61% working in upper-middle to executive leadership roles.The following top
five challenges emerged:
• Leading teams and individuals
• Culture change/organizational transformation
• Talent management
• Leading across boundaries
• Building effective relationships
Collectively, these studies confirmed what we learned through our direct
experience with healthcare organizations about the themes and pressure points
faced. Furthermore, the model is supported by a broader body of CCL’s most
current research on organizational leadership development.
©2016 enter for Creative Leadership. All rights reserved.
15
Impact Stories
Catholic Health Partners: Creating a Results—Focused Leadership Academy
Catholic Health Partners (CHP) is one of the largest nonprofit healthcare organizations in the United States. In partnership with CCL, the
organization aligned its strategic priorities with five critical leadership factors needed to meet them: a passion for the mission and values,
a commitment to servant leadership, the ability to handle complex mental processes, a bias for action, and the ability to develop others.
Together, CCL and CHP created the Leadership Academy, a 14-month process that combines classroom time, individual and team coaching, and
action learning projects. Improvements were seen in clinical effectiveness, patient safety and patient satisfaction as a result of action learning
projects.
Cape Fear Valley Health: Collaborating to Manage Growth
Cape Fear Valley Health (CFVH) is among the largest and busiest health systems in North Carolina. The organization experienced rapid growth
over the previous decade, propelling it from a small county hospital to a full-fledged health system. CFVH’s executive team collaborated
with CCL to design and deliver a five-day leadership skills-building and collaborative leadership development process for five cohort groups
made up of the top 125 leaders in the health system. CFVH’s senior VP for Human Resources described the impact of this initiative: “As a
large regional healthcare system, we face new challenges every day. Working with CCL helped us strengthen a strong leadership team by
providing the leadership tools to perform our jobs more effectively. As a result, we are more agile in dealing with tough challenges like patient
satisfaction and other operational issues. We are now faster at getting to the root of problems and developing creative solutions to solve them.
That makes a real impact on our bottom line!”
National Association of Community Health Centers: Coaching for Impact
The National Association of Community Health Centers (NACHC) administers a year-long EXCELL leadership development program for
executives of member facilities—not-for-profit health centers across America that provide care for poor, migrant, and homeless communities.
More than 140 individuals have graduated from EXCELL since its inception in 1999. To ensure application of what participants were learning
to the realities of the workplace, the Center for Creative Leadership worked with the EXCELL faculty and leadership to build a coaching
component into the program. Participants judge coaching among the most beneficial elements in their development, and retention rates are
very high among graduates of the program.
Lenoir Memorial Hospital: Revitalizing Leadership
When Lenoir Hospital set a goal of becoming the “provider of choice” in its competitive eastern North Carolina marketplace, the not-forprofit medical center recognized that success would require a huge commitment to change as well as a new leadership model. The desire
was to create a leadership process capable of bringing about an organization-wide culture shift. The Kinston, NC hospital worked with CCL to
create a two-year process for 65 executives, directors, managers, and supervisors, built around a framework of a shared vision, a leadership
strategy, and a capability of connected leadership needed to continue moving forward. As a result of this process, leaders at Lenoir reported a
marked sense of openness and engagement in the organization’s day-to-day operations. Scores on both the hospital’s employee-satisfaction
survey and the customer satisfaction survey soared. As a result of the initiative’s emphasis on the concept of “distributed leadership,” Lenoir
Memorial established a leadership academy to retain top young talent and imbue them with the strong professional leadership skills the
hospital will need in generations to come.
References
Buerhaus, P. I. (2009). The recent surge in nurse employment: Causes and implications. Health Affairs, 657–667.
Committee on the Robert Wood Johnson Foundation on the Future of Nursing, a. t. (2011). The future of nursing: Leading change, advancing health.
Washington, DC: The National Academies Press.
Dolon, T. C. (2010, September/October). Leadership skills for healthcare reform. Healthcare Executive, p. 6.
Jarousse, L. (2010). Leadership in the era of reform. H&HN: Hospitals & Health Networks, 84(11), 32.
McAlearney, A. S. (2010, May/Jun). Executive leadership development in US health systems. Journal of Healthcare Management, 55(3), 206–222.
Regan, L. C., & Rodriguez, L. (2011, Winter). Nurse empowerment from a middle-management perspective: Nurse managers’ and assistant nurse
managers’ workplace empowerment views. The Permanente Journal, 15, 1–6.
Wilfred, H. D., McCauley, C. D., Palus, C. J., Van Velsor, E., O’Connor, P. M. G., & McGuire, J. B. (2008). Direction, alignment, commitment: Toward a
more integrative ontology of leadership. Leadership Quarterly, 19, 635–653.
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©2016 Center for Creative Leadership. All rights reserved.
About the Authors
Henry W. Browning is a senior faculty member at the Center for Creative Leadership
(CCL®) with expertise in individual, group, and organizational performance
development. Henry focuses on helping individuals improve their impact in leadership
roles and processes, developing high-performing management and project teams,
and working with senior executive teams leading organizational change. He has led
numerous leadership development initiatives with hospitals and healthcare systems in
his faculty role with CCL.
Deborah J. Torain is a senior account manager with CCL’s Business Development
Group and leads the CCL healthcare sector team. Deborah serves as a relationship
manager who gains insight into the business and leadership needs of clients and helps
to customize the appropriate leadership development solution. She has managed a
number of the Center’s top client relationships with a focus in health and healthcare
services and a client base that includes Catholic Health Partners, Medtronic, St.
Joseph’s Health System, WellPoint, Trinity Health, and Bon Secours Health System.
Tracy Enright Patterson is director of CCL’s Evaluation Center, a group responsible
for developing knowledge, methods, and approaches to the evaluation of leadership
development. She has designed and implemented program evaluations for the
leadership development initiatives of several of CCL’s healthcare clients, including
Catholic Health Partners, WellPoint, Medtronic, Cape Fear Valley Health, Trinity
Health, and two programs funded by the Robert Wood Johnson Foundation: “Ladder
to Leadership” and “Executive Nurse Fellows.”
Contributors: Heather Champion, CCL Senior Research Faculty; Joan Gurvis, CCL Managing Director; and
Courtney Harrison, Former CCL Senior Faculty
Adknowledgements: The authors would like to thank the following people for their review and feedback
on the paper as it was developed: Jon Abeles, Senior Vice President, Operations Excellence, Catholic
Health Partners; William Pryor, Senior Vice President, Cape Fear Valley Health; Rick Vanasse, Senior Vice
President and Chief Learning Officer, Bon Secours Health System; Cindy McCauley, CCL Senior Fellow;
Nancy Probst, CCL Adjunct Faculty; Amy Martinez, CCL Senior Faculty; Kelly Hannum, CCL Senior
Research Faculty; Elizabeth Gullette, CCL Senior Faculty.
To learn more about this topic or the Center for Creative Leadership’s programs and products,
please contact our Client Services team.
+1 800 780 1031
+1 336 545 2810
info@ccl.org
©2016 enter for Creative Leadership. All rights reserved.
17
The Center for Creative Leadership (CCL®) is a top-ranked,
global provider of leadership development. By leveraging
the power of leadership to drive results that matter most
to clients, CCL transforms individual leaders, teams,
organizations and society. Our array of cutting-edge
solutions is steeped in extensive research and experience
gained from working with hundreds of thousands of
leaders at all levels. Ranked among the world’s Top 5
providers of executive education by the Financial Times
and in the Top 10 by Bloomberg Businessweek, CCL has
offices in Greensboro, NC; Colorado Springs, CO; San
Diego, CA; Brussels, Belgium; Moscow, Russia; Addis
Ababa, Ethiopia; Johannesburg, South Africa; Singapore;
Gurgaon, India; and Shanghai, China.
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