Description
Option #1: Case Study Analysis: Social Benefit or Social Disaster?
Read and respond to a case study to demonstrate your understanding of, and ability to apply, the most important concepts of the module, especially regarding the potential pitfalls of communication media.
Review the case study of Twitter in the 9th edition of the course textbook.
In an integrated essay, analyze the case from the perspective of a business organization, providing support for your analysis by replying to each of the following questions:
- What are the advantages and drawbacks for organizations using social media to communicate with various employees, customers, or the global communities?
- How do communication barriers surface when using social media versus using traditional media?
- What specific steps should managers take to be sure they communicate effectively when using social media?
- What, if any, rules or policies should business organizations implement for employees using social media after office hours? What types of rules or policies do you think would be necessary? Be as specific as possible.
- What communication barriers might a manager encounter when using social media to create an organizational internship program? From your recent readings and experiences, what guidelines could you suggest for managers and organizations?
Your well-written paper should meet the following requirements:
- 3-4 pages in length in addition to the title page and reference page
- Formatted according to the CSU-Global Guide to Writing and APA Requirements
- Cite a minimum of two scholarly sources, at least one of which is not provided in, or linked from, the course. The CSU-Global Library is a great place to find scholarly sources!
Write clearly and logically, as you will be graded on content, analysis, and your adherence to the tenets of good academic writing, which should be succinct where possible while also exploring the topics appropriately. Remember that you can always improve your work by providing support from outside scholarly sources, which help both to bolster your own assertions and supplement your ideas.
Explanation & Answer
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Running head: CASE STUDY ANALYSIS
Social Benefit or Social Disaster
Student’s Name
University Affiliation
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CASE STUDY ANALYSIS
The advancement of technology has made communication easier, especially in sending
and responding to messages at a distance. It has also led to the efficiency in the way people
correspond with the friends and families from different continents. This is what has set the
current generation apart from the past generation. The use of the phones and especially the
smartphones has made it easier to communicate verbally and rely on all forms of messages be it
pictures, videos or verbal. Nevertheless, we have a different type of technology which enables us
to pass information at the click of a button.
In today’s changing business environment with competitive players, many organizations
recognize the need for communicating and sending and receiving information in a prompt and
efficient manner. Thus social media is in application by many companies to communicate with
the clients and the employees in a matter of seconds. Although the use of the social media in
effecting communication in the organization has a lot of advantages, the organization should also
recognize the challenges associated with social media ranging from the maintaining the
organization reputation and protecting the confidential information of the organization.
Therefore, this paper will discuss the advantages and disadvantages...