Microeconomics: Final Project Research Paper on Starbucks, writing homework help

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Hello. I hope you had a great holiday. Find attached the final project document. If there are any clarifications you want to be done. Let me know.

2-2 Final Project: STARBUCKS MICROECONOMIC ANALYSIS

Starbucks Microeconomic Analysis
Southern New Hampshire University

STARBUCKS MICROECONOMIC ANALYSIS

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Starbucks Microeconomic Analysis
Abstract
The growth in demand for coffee in the United States has led to the changes in the
consumption patterns of the consumers, and this leads to the increase in demand of the coffee in
the market. The observation of the trends is important in making decisions that help in meeting
the demands of the market and the increase in the growth of the revenues for the company. It is
important that there is the analysis of the commodities that affect the supply of the coffee to the
various markets. In Starbucks, identifying the various changes helps the company in coming up
with the strategies that enhance the competitiveness of the business in the market and ensuring
that there is the determination of the price elasticity of demand.
With the overall change in the market structure, the company has to take a keen look at
the future market and try to come up with strategies that would help them expand through
incentives like creating a global brand. Such avenues would make sure that the firm remains
relevant in the market.

Purpose
The demand and the supply of coffee have led to the importance of looking at the
microeconomic aspects of Starbucks. Starbucks is one of the companies that have led to the
revolutionizing of the habits of the American when it comes to drinking coffee. It was
incorporated in 1971 and has grown to have stores in all parts of the world that amount to
16,000. The change in the preferences of the consumers leads to the effects of the demand for the
coffee, and this influences the profitability of the company. With the increased demand, the
prices of coffee also increase. The supply of coffee to different parts of the world is influenced

STARBUCKS MICROECONOMIC ANALYSIS

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by the demand (Colander, 2013). The changes in the tastes of the American when it comes to
consumption of the coffee led to the increase of competitors in the market, and this has grown
the number of retailers in the market. It has resulted in the volatility of the prices of coffee, and
this raises the prices of the coffee.
The weather in South America influences the supply of the coffee as it is harsh to the
product, and this tends to reduce the supply to the producers leading to an increase in prices. The
elasticity of the prices of the company is necessary for the analysis of the responsiveness of the
business when it comes to the changes in prices. There is the analysis of capital and labor applied
to the firm and the productivity expected as it is through this that there is the analysis of the
issues that the firm needs to improve (Derousseau, 2017). The analysis of the competition that
the company faces is necessary for the determination of the substitution of the product and the
various improvements to increase the profitability of the company.

Starbuck’s History
The first Starbucks store opened in 1971 in Seattle, and this was a partnership with three
teachers and the inspiration was the selling of the high quality beans. The growth of the company
is the expansion to the different countries and the selection of the products that the market
prefers. The company has faced different challenges in the downturns of the economy, but it has
survived the tides to emerge profitable in the organization (Foroohar, 2015). The utilization of
the various technological advancements is important as it ensures that there is progress in the
performance of the company and that there is the identification of the campaigns that the
company needs to utilize to meet the needs of the consumers.

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The use of the different systems in the stores has increased the efficiency of the company
and ensured that there is the attraction of the different customers depending on their preferences.
The increase in the access of the stores...


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