Sony's Performance, business and finance homework help

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Business Finance

Description

Review the Financial Times video and use the resource-based view of international business strategy (IBS) by addressing the following:

  1. Evaluate Sony’s five-year performance versus major global rivals, both financial and strategic positioning.
  2. Characterize the salient aspects of the global audio and video equipment and consumer electronics industry value chain.
  3. Conduct a VRIO analysis of Sony’s major resources and competencies within its value chain.
  4. Do any competencies reach the “core” or “distinctive” level over rivals? How do these relate to their chosen generic strategy and value chain activities?
  5. Summarize Sony’s strengths and weaknesses. What are the strategic implications for Sony’s future IBS?

Suggested Resources:
Sony 2012 Annual Report and company website

Library Databases:

  • Company information: OneSource and Value Line
  • Industry information: Net Advantage and MarketLine

Commentary may include Reuters, WSJ, Financial Times, or industry-related publications

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Explanation & Answer

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SONY’S PERFORMANCE

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Sony’s Performance

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SONY’S PERFORMANCE

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QUESTION 1
Reviewing the Financial Times Video and using the resource-based view of the International
Business Strategy (IBS), Sony’s five-year performance can be can be financially evaluated to
have improved since the year 2012 to the year 2016. The statistics shows that the global annual
revenue earned by Sony in the year 2012 was 57.72 billion US dollars. The revenue has increase
all throughout the year till 2015 when it was around 73.04 US dollars and then it dropped to
72.06 US dollars in the year 2016. This shows a great improvement financially for the Sony
Corporation. Compared to its rivals like the South Korean’s Samsung Corporation, Samsung is
more improved than Sony. Sony is actually rated the fifth conglomerate media with its revenues
of over 72 US dollar. Samsung on the other hand which the Sony’s biggest rival is rated the
largest conglomerate of media in the world with its revenues of over 175 US Dollars. Sony has
got entertainment businesses like the Sony music known for Adele, Beyoncé and Justin
Timberlake plus the Sony pictures like for the Spiderman and James bond movies together with
the TV shows have been highly profitable over the past five years. Daniel Seth Loeb, one of the
largest American investor and a Hedge fund manager says that the above named Sony
entertainment business is worth over 40% of the total Sony’s enterprise funding. The Sony’s
strategic positioning about this issue is to span off the business from around 15% to 20% so that
they could be worth more. This will bring the industries’ profit margins up above the industry
average. The Sony corporations’ core electronic businesses has lost a lot of dollars within the last
five years due to a combination of factors like the strong Yen and the devastating tsunami which
hit Japan in 2013. This rendered Sony uncompetitive with the Samsung of South Korea. Within
the last ten years, Sony has financially dropped due to majoring in many areas and hence ranging
from electronics, to flat screen TVs, to entertainment businesses making its profit margins to

SONY’S PERFORMANCE

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drop significantly but according to the Company’s CEO and President Mr. Khai, the company
will ...


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