COM 510 Strayer University Week 8 & 9 Request for Internal Promotion PPT

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COM 510

Strayer University

COM

Description

From quick conversations to phone calls, meetings, formal presentations, and sales pitches, you must always employ effective verbal communication skills. While verbal interactions are extremely common, they can also be stressful. Every interaction contains the potential for success—and the danger of failure. To be "on your game" always requires purposeful practice, reflection, and adjustment based on input and feedback. No matter what your verbal communication skills are, you can improve them.

In this assignment, you will develop and deliver a 5-minute presentation. This verbal communication should match the challenge or opportunity topic that you wrote about for your Week 4 outline and Week 8 Assignment.

Note: For the purposes of this course, your presentation should not exceed 5 minutes. (Your communication proposal might require a much longer presentation, but limit your response to the key 5 minutes in this case.) Imagine that you are before your target audience and pitching the idea.

Instructions

  1. Prepare your presentation:
    1. Write a script for your presentation using feedback from Assignment 2, considering your 5-minute limit. The script should include:
      1. An engaging introduction. Start with an impactful opening story, statistic, or statement.
      2. The key message and support for the key message. Include five or more compelling stories, statistics, or facts, using sources to meet the goals and needs of the audience. enough information to support your argument.
      3. Present a clear and actionable call to action, using a strong action verb, at the appropriate time in the presentation.
  2. Record your verbal communication:
    1. Submit a recording that is no longer than 5 minutes.
    2. Create a professional presence by using appropriate non-verbal and verbal communication. Focus on body language, facial expressions, tone, pitch, enunciation, and vocabulary.
    3. The specific course learning outcome associated with this assignment is:
      • Create a professional verbal presentation that is refined by reflection and feedback

Unformatted Attachment Preview

1 Week Eight Assignment-Feedback Name: Institutional Affiliation: Course :COM 510 Date:29.08.21 2 NAME: DATE: PART I Outline Proposal: effective communication procedures can help employees and managers achieve the objectives of an organization through the use of social media marketing. • Target audience: company employees • Benefits of the company to the employees. • This proposal will discuss an online eCommerce organization that operates in various countries. • Introduction • Background information and supporting arguments • Key information • Call to action • Feedback Introduction Effective communication is an essential tool that can be used to spice up a business. Employees are the prominent individuals who can be used as a source of information about a business objective. Various communication procedures can be employed to achieve the best objectives. Social media marketing has become a tool that can be used to collect data about employees. This plan will focus on the collection of data through the use of consult style to gather information. Background information 3 This proposal employs the consulting style to gather relevant information about the employees who work for an online e-commerce organization. Consultation is vital because many employees create a close relationship between an organization and its customers (Reynolds, 2020). The target audience has one thing in common: all these employees work for an online company, so a consultation is crucial to consider before communicating with the audience (Reynolds, 2020). The communication process will engage the audience in a question and answer process where each employee will have an opportunity to present their views on how they can improve the output of their organization. Key information Social media can be a crucial source of data that can be used to foster the growth of an organization. This can be done by encouraging employees to use practical communication skills to attract more customers (Reynolds, 2020). For instance, employees can use social media applications like Facebook and Instagram to market their organization's products. Call to action Employees have a role to play to ensure that this proposal of social media marketing is achieved. Each employee has to craft ways that attract customers. Employees have to also research methods that are used to make online shopping more accessible and enjoyable. PART II Feedback 1: Feedback: I will use an aggressive communication style to communicate with the audience. I will ask questions and commanding language to persuade the audience to use new methods to increase customer count and satisfaction. I will pass my message through a PowerPoint presentation and video conferencing (Lauren, 2021). 2. Feedback: 4 Many of the organizations' tasks and communications are done through video conferencing because of the COVID-19 pandemic (Lauren, 2021). The pandemic has increased the number of internet users, and it is easy to have access to zoom meetings. 3. Feedback: Social media marketing has been an inspiration to many entrepreneurs (Lauren, 2021). The target audience is individuals who have training in communication skills, and it is easy to market an organization's products through social media. Social media provides essential communication tools that can be used to reach a greater audience. 4. Feedback: I will use tables and graphs to convey my message to the audience. 5. Feedback: This proposal will be presented to the professor through a PowerPoint presentation. The choice of this method of presentation is because it allows for more effective communication with the audience. Another advantage is that the assignment can be presented virtually. 5 References 4 Types of Communication Styles | Alvernia University Online. Alvernia Online. (2021). Retrieved 28 August 2021, from https://online.alvernia.edu/articles/4-types-communication-styles/. Cairney, P., & Kwiatkowski, R. (2017). How to communicate effectively with policymakers: combine insights from psychology and policy studies. Palgrave Communications, 3(1), 1-8. Dixon, J., Ward, J., & Blower, S. (2019). "They sat and listened to what we think about the care system": the use of participation, consultation, peer research, and co-production to raise the voices of young people in and leaving care in England. Child Care in Practice, 25(1), 6-21. Doyle, V., Freeman, O., & O'Rourke, B. (2017, June). A multimodal discourse analysis exploration of a crowdfunding entrepreneurial pitch. In European Conference on Research Methodology for Business and Management Studies (pp. 415-423). Academic Conferences International Limited. Kopus, T. L., & Klimova, I. I. (2020). REIMAGINE PITCH AS A SPEECH GENRE IN BUSINESS COMMUNICATION. Perm University Herald. Russian & Foreign Philology/Vestnik Permskogo Universiteta. Rossijskaa i Zarubeznaa Filolgia, 12(3). Lauren, C. (2021). How to nail your pitch for a social media marketing campaign. Sprout Social. Retrieved 28 August 2021, from https://sproutsocial.com/insights/social-media-marketingcampaign-ideas/. Reynolds, A. K. (2020). Academic coaching for learners in medical education: twelve tips for the learning specialist. Medical teacher, 42(6), 616-621. EFFECTIVE COMMUNICATION PROCEDURES COM 510 Introduction ◦ One critical mistake that managers and employers make that causes high turnover rates is lack of effective communication and sharing information. ◦ For many companies, internal communication is an afterthought. According to research, 85% of workers are not engaged and the internal communication is seldom front of managers’ mind. ◦ The findings from Holmes Report shows that companies with robust communication strategies gave the shareholders 47% more profits. ◦ Besides, Smarp research discovered that companies with proper communication models yield 22% more profits. ◦ Another research study depicts that productivity increased by 25% when workers incorporate online tools like social media to communicate. Therefore, effective communication is significant for any business organization. Problem ◦ Business organizations lacks proper communication strategies both internally and externally. ◦ Corporations with many employees and different hierarchical levels mainly struggle to maintain and control business communications (Cairney & Kwiatkowski, 2017). ◦ Lack of effective communication can lead to poor implementation of the company’s goals and core values. Solution ❖ Effective communication is an essential tool that can be used to spice up a business. ❖ Various communication procedures can be employed to achieve the best objectives. ❖ Social media marketing has become a tool that can be used to collect data about employees. ❖ Social media can be a crucial source of data that can be used to foster the growth of an organization (Cairney & Kwiatkowski, 2017). ❖ For instance, employees can use social media applications like Facebook and Instagram to market their organization's products. Benefits ◦ Effective communication is an essential tool that can be used to spice up a business. ◦ Social media marketing has been an inspiration to many entrepreneurs (Lauren, 2021). ◦ Social media provides essential communication tools that can be used to reach a greater audience. ◦ Social media communication enables timely sharing of essential information that strengthening the relationships between the organization and the stakeholders. ◦ Social media communication strengthens decision making and faster problem solving, earlier warning of potential problems, persuasive marketing messages and encourage professional images. Call to Action ◦ Business corporations should embrace social media marketing that would foster effective communication strategy. ◦ Companies should create e-Commerce team (employees) that will communicate with the customers through social media platforms. ◦ The employees should craft effective online ways of attracting customers by communicating effectively. ◦ Employees have to also research methods that are used to make online shopping more accessible and enjoyable. References ◦ Lauren, C. (2021). How to nail your pitch for a social media marketing campaign. Sprout Social. Retrieved 28 August 2021, from https://sproutsocial.com/insights/social-media-marketing-campaignideas/. ◦ Cairney, P., & Kwiatkowski, R. (2017). How to communicate effectively with policymakers: combine insights from psychology and policy studies. Palgrave Communications, 3(1), 1-8. COM510 Week 2 Explore Graded Activity Template Proposal for Internal Promotion Name: Institution Affiliation: Course Name: Business Communication Com 510 Instructor’s Name: Date of Submission: 08/15/2021 © 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. Page 1 of 9 COM510 Internal promotion 1. The opportunity My opportunity is to pitch for internal promotion in the company I work for. The idea exists because promotions motivate employees to work harder and utilize their skills to the maximum. The problem it solves for my audience is saving resources and time that my audience would use in sourcing for the company's Tenacity new employees by advertising and interviewing new employees to take up particular positions in the company. The opportunity is relevant to me professionally because it will allow me to advance in rank. 2. Goals (Focus) With this communication, the goal I want to achieve is to have the organization reconsider promoting the employees instead of hiring new ones. The goal is also to make the organization motivate its employees by advancing their ranks. The goal is evident in that it aims at encouraging employees through the suggested promotion. It is, therefore, precisely for a rank increase that I write this proposal. 3. Audience Analysis i. My Target audience My audience is the human resource manager, department heads, and finance manager. Its demographic features My audience's demographic features have an age range between 35 and 60, and it is a combination of males and females, most of whom are white. © 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. Page 2 of 9 COM510 Relationship to the audience My relationship with the audience is that I am one of their junior employees with advanced skills. The audience's expertise My audience understands the critical role they play in the company because most have notable achievements. What the audience knows about this communication While it is true that I will be presenting this proposal very soon, my audience only has a vague idea of the proposal's details. Biases that might prevent rapport building I know I'm still young, yet my audience is abit advanced in age therefore only the age difference might be a problem, but it is not very significant. The primary concern is the proposal I will be making since it involves substantial changes in the organization. My competitor My key competitor is my immediate senior, who might find the suggestion outrageous. My audience might consider my colleague with whom we share ranks because he is also exceptionally hardworking. ii. The information available about my audience Sources I will use to obtain audience information © 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. Page 3 of 9 COM510 While I may have interacted with my audience in the past, I still do not have enough information about them. Therefore, I will consequently get information by striking conversation with them because obtaining information about fellow employees from a human resource is illegal and violates the basic ethics in the workplace (Mayhew, 2018) Conclusions about the audience My audience is friendly and attentive and, therefore, easy to talk to when discussing critical matters. iii. The tone I will use to pass the information I will use a formal tone because this is a serious matter in the organization. The communication will be impersonal too. 4. Key Message The primary message I must convey to my audience is the internal promotion need—it motivates employees to work harder. Hammoud & Osborne (2017) also adds that lack of promotion, especially for millennials, is a great contributor to employee turnover. Internal promotion enhances effective performance (Razak et al. 2018) Whether the message is compelling, memorable, and concise My message is effective because it reminds the organization to entrust its employees with advanced roles. The message is clear and concise. It directly points out a significant aspect motivating employees to work harder and saves the company the time and resources it could invest in looking for new employees. © 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. Page 4 of 9 COM510 Whether the message is aligned with the audience's goals and needs The message perfectly aligns with the company's goals. The organization already declared that it would be expanding. While new employees will be needed, promoting the ranks of the various employees is a recipe for better performance because promotions motivate employees to work harder and the improve firm's or company's competitiveness (Njiraine, 2019) 5. Style and Channel selection The communication style I will use I will use persuasion in communicating the message. While these other styles are suitable, using persuasion is more productive. According to Matz, Nave & Stillwell (2017), persuasion is critical in influencing behavior. The channel I will use The ideal channel to pass this message is email. Most of the company's communication takes place over email, and therefore, it will be easier and easily accessible to everyone. I will therefore send the email to my audience. The purpose the channel and style will serve The purpose of the channel will be to ensure everyone accesses the email. I use persuasion in the email to make them resonate with my proposal and initiate the change. 6. Supporting Points and Sources a. Justification to support my message © 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. Page 5 of 9 COM510 • Internal promotion helps retain employees who prevent the company from experiencing excessive turnovers (Hammoud & Osborne, 2017) • Turnovers may have adverse impacts that may force some organizations to close, but it is almost impossible if the company considers internal promotion (Hamza et al.,2021,p.10). • Internal promotion is a motivation to employees to work harder and saves the company the resources it would spend on hiring new employees (Buckman et al., 2018) • Improves competitiveness (Njiraine, 2019) b. Tools and sources I will use to make my point • I will use bar charts to explain other companies' milestones after internal promotions. I will also use researched data and statistics obtained from recent articles to prove to defend my course. I will use peer-reviewed articles to prove my points because they are credible sources of information. • The respective sources are: Buckman, D. G., Johnson, A. D., & Alexander, D. L. (2018). Internal vs. external promotion: Advancement of teachers to administrators. Journal of Educational Administration. Njiraine, D. M. (2019). "The Influence of Internal Promotion and Training Incentives on Employee Performance at University of Nairobi." European Journal of International Management Vol. 11(14), pp. 63-79. DOI:10.7176/EJBM/11-14-08 © 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. Page 6 of 9 COM510 Hammoud, M. S. & Osborne, S. (2017). "Effective Employee Engagement in the Workplace. International Journal of Applied Management and Technology, Vol. 16(1), pp 50–67. DOI:10.5590/IJAMT.2017.16.1.04 Hamza, P. A., Othman, B. J., Gardi, B., Sorguli, S., Aziz, H. M., Ahmed, S. A., ... & Anwar, G. (2021). Recruitment and Selection: The Relationship between Recruitment and Selection with Organizational Performance. International Journal of Engineering, Business, and Management, 5(3), 1-13. Razak, A., Sarpan, S., &Ramlan, R. (2018). “Influence of Promotion and Job Satisfaction on Employee Performance.” Journal of Accounting, Business and Finance Research, Vol. 3(1), pp. 18-27. DOI: 10.20448/2002.31.18.27 7. Action Request • Action taken as part of the solution: the action that can be part of the solution is the outright initiation of the internal promotion process. • Positive outcomes due to action taken are: motivated employees and improved performance at work • Whether the action request made to the audience is clear, concise, and easily actionable: The action request of initiating internal promotion is actionable and clear to the audience because it is a win-win situation—both the company and the employee benefit in profound ways. © 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. Page 7 of 9 COM510 References Buckman, D. G., Johnson, A. D., & Alexander, D. L. (2018). Internal vs. external promotion: Advancement of teachers to administrators. Journal of Educational Administration. Hammoud, M. S. & Osborne, S. (2017). "Effective Employee Engagement in the Workplace. International Journal of Applied Management and Technology, Vol. 16(1), pp 50–67. DOI:10.5590/IJAMT.2017.16.1.04 Mayhew, R. (2018). "Can an Employer Speak to Other Employees About Other Coworkers?" Retrieved from https://work.chron.com/can-employer-speak-otheremployees-other-coworkers-11266.html Hamza, P. A., Othman, B. J., Gardi, B., Sorguli, S., Aziz, H. M., Ahmed, S. A., ... & Anwar, G. (2021). Recruitment and Selection: The Relationship between Recruitment and Selection with Organizational Performance. International Journal of Engineering, Business, and Management, 5(3), 1-13. Matz, S.C., Nave, K. G., & Stillwell, D.J. (2017). "Psychological targeting as an effective approach to digital mass persuasion." Proceedings of the National Academy of Sciences of the United States of America, Vol. 114 (48), pp. 12714-12719. https://doi.org/10.1073/pnas.1710966114 Njiraine, D. M. (2019). "The Influence of Internal Promotion and Training Incentives on Employee Performance at University of Nairobi." European Journal of International Management Vol. 11(14), pp. 63-79. DOI:10.7176/EJBM/11-14-08 © 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. Page 8 of 9 COM510 Razak, A., Sarpan, S., &Ramlan, R. (2018). “Influence of Promotion and Job Satisfaction on Employee Performance.” Journal of Accounting, Business and Finance Research, Vol. 3(1), pp. 18-27. DOI: 10.20448/2002.31.18.27 © 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. Page 9 of 9
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APPLICATION FOR AN INTERNAL PROMOTION

KEYGEN SOFTWARES LTD

INTRODUCTION
• I am a junior officer assigned to the marketing team under the sales
and marketing department.
• My main area of operation is the field, I usually get on ground and
interact with all potential and active customers and lobby for
purchase of the company’s products.
• I am the face of the company brand since I get to interact with
customers and get to know their needs and expectations.

DUTIES AND RESPONSIBILITIES
• My core duties include promoting the company brand and introducing and
promoting new products into the market.
• I am also mandated to come up with marketing strategies, plans and
opportunities that aim at promoting the publicity of the company brand and its
products.
• Some of the strategies we use to entice customers are free gifts such as t-shirts,
caps and even real products, especially those that are on the verge of expiring.
This in turn makes them to develop tastes and preferences for our products,
hence boosting the probability of purchase as compared to other brands in the
market.
• We always aim to make sure that every potential customer develops an interest
for our products, once they develop the interest, we purpose to satisfy there
need towards our products and hence gaining customer trust and confidence.
This way, we end up building and maintaining a strong customer relation.

WORK EXPERIENCE AND
COMPETENCE
• I am so far the longest standing efficient and effective sales person in
the whole department, with over 4 years experience in field work
sales and customer persuasion, winning dozens of accolades, badges
and recommendations from the company management
• Having made a proven and undisputed record of the most sales made
by a sales person from the company, i undoubtedly stand to a
promising career of greater and stronger corporate and customer
relation.
• Also, company profile records that i am actually one of the junior
officers with advanced qualification credentials in the sales and
marketing department.

GOALS FOR APPLYING
• To push the brand forward in accordance with the long term goals of
the company of excellent customer service.
• To continue offering my service in more advanced levels within the
company.
• To save the cost and time of hiring new workers to the position and
hence saving on the wage bill.
• To promote the culture of hard work within the company because
several employees will be motivated to deliver in order to get
promoted .

AUDIENCE ANALYSIS
• The target audience is the company manager and the head of
department, sales and marketing.
• Being a junior employee in the company, the audience will have an
authoritative approach over the issue and i will have to use a
professional and official communication media because still the issue
is a formal one.
• My audience might however look down on my proposal considering
that one is my immediate senior and I will be posing direct
completion to him or her.

CHOOSING THE COMMUNICATION
CHANNEL
• Being the formal matter it is, the channel of presenting the proposal
should still be formal.
• Definitely a formal letter addressed to the concerned senior officials
should be written. This is where now the issue of pr...


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