IAU Best Type of Marketing Research Presentation

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Business Finance

Description

Submit a presentation (PDF of PowerPoint, 8  slides in presentation style with Speaker Notes – Post a PDF showing the slides and speaker notes) answering:

What Is the Best Type of Marketing Research?

1. Many marketing researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures.

2. Take a position: Marketing research should be quantitative versus marketing research should be qualitative. Submit in presentation form.

Include:

  • Title slide
  • Introduction slide
  • 4-5 slides covering response to the questions
    • Speaker notes on all substantive slides.
    • In-text citations where needed on the slides and/or in speaker notes.
  • Conclusion slide
  • References slide in APA 7th Edition Guidelines

Also for potential full credit, support your answers to each question with a real-world example

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Explanation & Answer

Please view explanation and answer below.Hi, I attached the answer to your question along with an outline 😊. I included speaker notes as well as requested per slide along with in-text citations 😉. I am currently submitting the answer for your perusal, kindly go through it and confirm if it satisfies your requirements. Feel free to communicate if there are any changes to be made.

Marketing Research
STUDENT'S NAME
I N S T I T U T I O N A L A F F I L I AT I O N
COURSE NAME AND NUMBER
PROFESSOR'S NAME
A S S I G N M E N T D U E D AT E

Introduction
❖ It is the process by which a company collects

information concerning its market share and
customers.
❖ This is done to advise the management on the
market strategy to adopt (Dzwigol, 2020).
❖ The research process can be overseen by a
specialized outside marketing company, by the
company itself, or on an in-house program.
❖ There are two approaches; quantitative and
qualitative research methods.

The Quantitative Research Method
• It strives to quantify and gauge information with

the use of numerical and statistical analysis.
• This approach is highly adopted in the ...


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