Description
Q1: Choose a Corporate example of poor strategic formulation and poor strategic implementation. In 450 words, evaluate and explain what happened. What could have been done to change the formulation and evaluation?
Q2: After a project is successfully implemented, the resulting systems may be operational for several years. IT enhancements are often run as a series of small projects. Businesses generally want more enhancements than is affordable. Based on economic and technical feasibility considerations, and frameworks like the Balanced Scorecard, describe a process for deciding how you would plan to keep systems and the skills of your staff up to date (250 words)
The following resources may help you:
Read: Chapter 13 - Project Management and SDLC Chapter 13 - Project Management and SDLC.pptxVideo: What is Portfolio Management vs. Project Management? explains the difference between project management and portfolio management.
Video: Project Portfolio Management Defined describes managing a portfolio of projects.
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Task1: Poor Strategic formulation and Poor Strategic Implementation
A multi-million-pound producer had just completed their strategic marketing plan.
They were a strategic business unit within a larger manufacturing group. This strategic
plan was badly needed as their excellence was not as good as the leading German
opponent and their prices were not as good as the new Chinese contender. They had a
long record of global exports but the last 30 years had seen a steady erosion of their
market share. Currently, they were stuck in the middle with no real aggressive
advantage and significant auxiliary manufacturing capacity.
The strategy seemed very well: focus on their key markets, reduce the product
lines and get to appreciate their key customers and use their deep skills to expand new
innovative goods and services that address their client's unmet needs. The strategic
plans would take four years to deploy and be predict to halt the refuse in market share
in...