Writung Proposal

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RwNw1216

Humanities

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Proposal on Carriage Tours of Savannah Ga, how to improve business by using Facebook and Instagram

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What is a Proposal? Quite simply, a proposal is a persuasive document that sells the idea or service you are proposing. Proposals may be unsolicited or requested, internal or external The characteristics of a persuasive proposal are as follows: 1. Title page 1. Title of proposal 2. Your name Date on which the proposal was completed 3. Note: title pages take up one full page 2. Table of contents 1. Provide complete, clear listing of contents 2. Gear your TOC to meet the needs of different audiences Note: tables of contents are given their own page 1. 3. List of illustrations (if necessary, >5 visuals) Include below the TOC or on a separate page Provide enough detail so that the reader can determine the content of each illustration or figure 2. Note lists of illustrations are given their own page 4. 1. Abstract (or summary) Limit your abstract to four to ten sentences Briefly focus on the 1) problem necessitating the proposal, b) your suggested solution, and 3) 2. the benefits derived when your proposal is implemented Note: abstracts are given their own page 5. Introduction (Purpose and Problem) 1. Purpose – in one to three sentences, tell your readers the reason for your proposal (explain why you are writing and what you hope to achieve); 2. Problem 1. Highlight the importance of your proposal. Clearly state the problem (and reveal your knowledge of the situation) 2. Establish what the client is missing by not having a social media presence (use sources) Use a road map and itinerary (thesis statement) to transition from the introduction to 4. the body. 3. 6. Discussion (the body of the proposal) Overall, your discussion needs to well your suggested solution. Prove that this social media plan below will solve the client's problem and is worth adopting. Make sure to deal with any perceived resistances to social media. For each social media platform you suggest using you must do the following: (note: you do not need to follow the sequence here; organize your information in the best way for your audience) 1. Provide the rationale for and benefits for using the specific platform Summarize what the platform is best used for Discuss the target audience that the platform reaches and why that audience is significant for your business' future success Describe the goals for using this platform (SMART goals) Illustrate how this platform will reach the target audience nim 4. O O O Include a detailed plan for implementing your content on the social media platform. To do this you might need flowcharts, graphs, tables, etc. Discuss the content you will develop and why it is appropriate The team and resources you need Budget? Resources? How many involved? Is this plan sustainable with that team? Create a (mock) budget and show how much this plan will cost in time and resources (do some research and think about what a company CEO will want to know) Operational plan Frequency of posting People who will be posting, managing, and/or monitoring (roles you might consider community manager, content creator, subject area experts, customer service responders, etc.) Who will monitor the account and in what ways? Who will create and curate the content? Who will develop and manage specific campaigns or special interest sections? Who will analyze the success or follow the metrics so you can see the return on investment? Policies Discuss any policies you will implement to define appropriate content, commenting, and responses. Samples (3+ per platform) Include the profile information you plan to include or even better a mockup of the site profile Include at least three sample “posts” to illustrate your plan Discuss the impact and significance of your samples on your customer 5. Make a persuasive argument for the benefits of this platform and your plan for making it work for your client. Remember the 4Cs! How does it relate to what competitors are doing? How will it create relationships with customers? What return will you get from it? 7. Conclusion/overall recommendation Sum up your proposal and provide a sense of closure Quickly restate the problem, your solution, and the benefits Make sure to discuss the next steps required to implement your plan upon approval (forward looking closing) Glossary (if desired, not required) o In a proposal going to a multi-level audience, provide a glossary that explains any technica terms you've included Make sure your glossary is in alphabetical order and is easy to read Works cited page I expect that you will include at least 3 sources to give your argument credibility. Make sure to use standard citation format consistently and accurately (e.g., MLA citatia or APA citations) Appendix (if desired, not required) Used to include additional information (e.g., surveys, previous report findings, extra mockups, etc.) The information in an appendix should not be of primary importance (if it is, it should the body of the proposal). The appendix is designed for extra or supplementary information . 8. O 9. O O 10. O O Remember: Your proposal will be better received if you present the benefits of your solution and anti the probable objections of your opponents. Design Your proposal should showcase your professional visual design skills (remember CRAP?). Make sure your information is professionally presented and cited. While you can use any overall format and visual design you chapters on proposals and reports! You must submit this assignment to D2L as a word document or PDF. Suggested Social Media Platforms: 1. Facebook 2. Twitter 3. Pinterest 4. Instagram 5. Organizational Blog 6. YouTube 7. Tumblr 8. Yelp 9. Google+ 10. Digg For others, see resources such as http://60secondmarketer.com/blog/2010/04/09/top-52-social-media-platforms! Need some source material? Digital Gov on social media (http://www.digitalgov.gov/category/socialmedia/) Pew Research Center (demographics: http://www.pewinternet.org/) Lane Library citation guide (http://libguides.armstrong.edu/citation) Lane Library business databases (http://library.armstrong.edu/subguidebusiness.html) See the databases and the list of websites! O Special Considerations While each group member will generally receive the same grade for the group project, I reserve the right to change an individual group member's grade based on lack of participation during the project. I will also deduct points from group members who do not attend in-class work sessions or required conferences (-5 for each infraction). Finally, failure to submit a peer evaluation in class will result in a ten point deduction.
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