Description
i need each of my assignments done in APA format and i don't need any plagarizing that almost made me fail my last class. I also need them to be at least 250 words each and i will send a copy of the story as well as the four different sections that need to be written on.
Explanation & Answer
Attached.
Running Head: REAL CHOICES AT COLGATE-PALMOLIVE
Real Choices at Colgate-Palmolive
Name
Institutional Affiliation
1
REAL CHOICES AT COLGATE-PALMOLIVE
2
Summary and Dilemma facing Colgate-Palmolive
The case under study is about Colgate-Palmolive facing with tough decisions or dilemma
as to whether to introduced the Wisp to the market given that the competition is very stiff or
concentrate on the traditional products. Colgate-Palmolive is a multinational corporation selling
competitive products in the market (Solomon et al, 2012). The products the corporation sale
includes oral hygiene products such as toothpaste and toothbrushes, personal products, and
detergents. To outdo other in the stiff market that is dominated by giant companies like
GlaxoSmithKline, Gillette, and Oral-B laboratories, the company has no option but to remain
innovative in the market.
The biggest dilemma the company is facing is how to win the large market share using
the new initiative. The company is facing tough decisions in terms of pricing of products, target
market, the marketing strategy to be employed, and how to win the heart of the consumers
(Solomon et al, 2012). Despite having stipulated that the pricing will retail at $2.39 for a fourpack Wisps and $7.99 for 16-pack, the biggest dilemma is whether the target market would be
willing to purchase the products given that there are other companies that sell nearly similar
product at cheaper price.
In terms of target market, the company is facing a tough decision on whether the target
market would be willing to purchase the product or they would ignore for other...
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