Targeting the Marketplace


Question Description

Visit the Consumer Search website (, a website dedicated to bringing the best consumer reports together and suggesting purchases based on reviews. Think of a product (fire pit, Furnace, fitness trackers) or service that interests you and read the ratings and comments for different companies that offer the same product or service. Do a comparison analysis( identifying the advantages and disadvantages of the product or service and the varying companies competing for your business. Also, post your thoughts regarding the usefulness of this type of information for a company interested in gathering market research.

Tutor Answer

School: University of Maryland



Product: Off!!! Deep Woods VIII
Best insect Repellent
Insect repellant is one of the products listed in the consumer search website under company
reviews. Under this range of products, Off!!! Deep Woods is one the listed products and
described as the best insect repellent in the market. It is one of the most effective mosquito
repellent chemicals in the market. According to the review, no DEET based formula performs
better than and as consistently as OFF!!! Deep Woods VIII mosquito repellent. The health
experts recommend the product as safe for adults and children although some precautions should
still be taken when using the aerosol spray. Some of the notable advantages of Off!!! Deep
Woods VIII mosq...

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