case study

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Business Finance

George Washington University

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case study

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Unilever Discovery Centre UFLP Programme Functional Challenge - Customer Development Candidate Brief Candidates will have 30 minutes to work in small groups to deliver a 15-minute presentation and 10 minutes for Q&A. 1 Hello, I would like to introduce myself as the new buyer for the Deodorant Category at STOP & SHOP Grocery. For our first meeting, I would appreciate it if you could present a few slides to me addressing some questions I have on the U.S. Deodorant business, since Unilever is one of the top players in the category. 1. What are some macro trends currently affecting the Deo category? 2. Are there different segments in Deo that STOP & SHOP needs to focus on short-term versus long-term? What segments are contributing the most to declines versus growth? 3. What are some ideas you have that could help me grow my category? 4. What are your top 3 questions that you have for me that could better help us create a joint business plan? For your reference, as this will relate to our business planning, STOP & SHOP's sales growth target for the Deodorant category for 2021 is +2.0% and our longer 5-year sales growth ambition averages +9.0%. Regards, Albert Garcia Hi, Your manager advised me about your upcoming meeting with Albert, and I wanted to share some supplemental resources with you that I think could potentially be helpful. Feel free to make the choice on what you want to use as part of your presentation. Good luck! Supplemental Docs to provide as part of case study: 1. 2. 3. 4. Excel File – Deodorant Segments and Sales by Total US, Total Grocery, STOP & SHOP Grocery Deo Category Insights and Growth Drivers COVID-19 related Impact on Deo business Deo Channel Sales and Performance Trends Sincerely, Jane 2 DEODORANT CATEGORY INSIGHTS & TRENDS 3 4 5 6 CHANNEL DATA 7 Your Notes: This page is intentionally left blank. 8 Time Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 4 Weeks Ending 08-15-21 Latest 12 Weeks Ending 08-15-21 Latest 12 Weeks Ending 08-15-21 Latest 12 Weeks Ending 08-15-21 Latest 12 Weeks Ending 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APDEO WOMEN'S APDEO UNISEX APDEO 1 PK APDEO 2 PK/TWIN APDEO BASE APDEO PREMIUM APDEO PREMIUM PLUS APDEO SUPER PREMIUM/CLINICAL APDEO APDEO STICKS/SOLID APDEO AEROSOL APDEO BODY SPRAY APDEO CLINICAL APDEO GEL Latest 26 Weeks Ending 08-15-21 Latest 26 Weeks Ending 08-15-21 Latest 26 Weeks Ending 08-15-21 Latest 26 Weeks Ending 08-15-21 Latest 26 Weeks Ending 08-15-21 Latest 26 Weeks Ending 08-15-21 Latest 26 Weeks Ending 08-15-21 Latest 26 Weeks Ending 08-15-21 Latest 26 Weeks Ending 08-15-21 Latest 26 Weeks Ending 08-15-21 Latest 26 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 08-15-21 Latest 52 Weeks Ending 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PREMIUM APDEO PREMIUM PLUS APDEO SUPER PREMIUM/CLINICAL APDEO APDEO STICKS/SOLID APDEO AEROSOL APDEO BODY SPRAY APDEO CLINICAL APDEO GEL APDEO ROLL-ON APDEO SOFTSOLD APDEO MEN'S APDEO WOMEN'S APDEO UNISEX APDEO 1 PK APDEO 2 PK/TWIN APDEO BASE APDEO PREMIUM APDEO PREMIUM PLUS APDEO SUPER PREMIUM/CLINICAL APDEO APDEO STICKS/SOLID APDEO AEROSOL APDEO BODY SPRAY APDEO CLINICAL APDEO GEL APDEO ROLL-ON APDEO SOFTSOLD APDEO MEN'S APDEO WOMEN'S APDEO UNISEX APDEO 1 PK APDEO 2 PK/TWIN APDEO BASE APDEO PREMIUM APDEO PREMIUM PLUS APDEO SUPER PREMIUM/CLINICAL APDEO Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2020 Ending 01-03-21 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2019 Ending 01-05-20 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 APDEO STICKS/SOLID APDEO AEROSOL APDEO BODY SPRAY APDEO CLINICAL APDEO GEL APDEO ROLL-ON APDEO SOFTSOLD APDEO MEN'S APDEO WOMEN'S APDEO UNISEX APDEO 1 PK APDEO 2 PK/TWIN APDEO BASE APDEO PREMIUM APDEO PREMIUM PLUS APDEO SUPER PREMIUM/CLINICAL APDEO APDEO STICKS/SOLID APDEO AEROSOL APDEO BODY SPRAY APDEO CLINICAL APDEO GEL APDEO ROLL-ON APDEO SOFTSOLD APDEO MEN'S APDEO WOMEN'S APDEO UNISEX APDEO 1 PK APDEO 2 PK/TWIN APDEO BASE APDEO PREMIUM APDEO PREMIUM PLUS APDEO SUPER PREMIUM/CLINICAL APDEO APDEO STICKS/SOLID APDEO AEROSOL APDEO BODY SPRAY APDEO CLINICAL APDEO GEL APDEO ROLL-ON APDEO SOFTSOLD APDEO MEN'S APDEO WOMEN'S APDEO UNISEX APDEO 1 PK APDEO 2 PK/TWIN Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2018 Ending 01-06-19 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 Calendar Year 2017 Ending 01-07-18 APDEO BASE APDEO PREMIUM APDEO PREMIUM PLUS APDEO SUPER PREMIUM/CLINICAL APDEO APDEO STICKS/SOLID APDEO AEROSOL APDEO BODY SPRAY APDEO CLINICAL APDEO GEL APDEO ROLL-ON APDEO SOFTSOLD APDEO MEN'S APDEO WOMEN'S APDEO UNISEX APDEO 1 PK APDEO 2 PK/TWIN APDEO BASE APDEO PREMIUM APDEO PREMIUM PLUS APDEO SUPER PREMIUM/CLINICAL TTL US $ $311,169,490 $199,330,194 $42,525,563 $13,276,152 $20,940,460 $27,287,935 $4,428,295 $3,306,544 $159,414,090 $127,010,828 $24,735,355 $234,089,903 $64,171,820 $104,673,776 $126,140,649 $46,651,241 $33,017,436 $914,399,752 $585,067,310 $124,080,628 $37,940,043 $62,709,683 $81,351,612 $13,110,424 $9,931,518 $464,170,801 $377,230,277 $72,971,424 $688,383,950 $188,228,048 $310,515,321 $366,718,007 $136,718,319 $98,405,325 $1,845,698,557 $1,186,726,854 $241,286,469 $78,317,588 $125,207,829 $166,687,522 TTL US ABS $ CHG $33,038,895 $24,825,859 $4,662,069 $995,923 $2,471,315 $736,716 $33,901 ($198,414) $14,815,354 $12,394,935 $5,853,753 $27,276,852 $6,328,556 $4,071,877 $14,267,081 $8,451,107 $6,393,661 $95,647,609 $72,427,236 $13,968,122 $1,626,701 $7,822,177 $1,674,981 $26,294 ($400,250) $42,498,348 $36,717,411 $16,512,401 $76,967,838 $19,074,694 $14,567,931 $37,828,076 $24,658,229 $19,021,367 $126,544,298 $97,576,080 $22,259,342 $4,656,426 $11,428,321 ($3,554,840) TTL US $ % TTL GROCERY $ Chg 11.9% 14.2% 12.3% 8.1% 13.4% 2.8% 0.8% -5.7% 10.2% 10.8% 31.0% 13.2% 10.9% 4.0% 12.8% 22.1% 24.0% 11.7% 14.1% 12.7% 4.5% 14.3% 2.1% 0.2% -3.9% 10.1% 10.8% 29.2% 12.6% 11.3% 4.9% 11.5% 22.0% 24.0% 7.4% 9.0% 10.2% 6.3% 10.0% -2.1% $66,180,544 $43,050,294 $8,086,866 $2,699,161 $4,356,539 $5,986,804 $1,216,813 $756,028 $36,774,923 $24,393,584 $5,002,902 $57,396,788 $8,764,752 $24,726,492 $27,095,220 $8,549,606 $5,729,207 $197,054,938 $127,747,736 $24,139,310 $7,812,831 $13,282,826 $18,051,218 $3,693,181 $2,233,082 $108,750,077 $73,681,053 $14,596,828 $171,040,057 $25,955,076 $74,212,220 $80,229,667 $25,231,876 $17,138,475 $402,796,619 $262,329,064 $47,813,401 $16,205,099 $27,272,900 $36,748,898 TTL GROCERY ABS $ CHG $2,780,779 $2,732,220 $159,556 ($136,975) $135,897 $98,271 ($101,180) ($72,948) $1,413,574 $492,044 $878,000 $2,375,709 $430,885 ($212,947) $895,640 $1,105,726 $1,008,403 $9,211,520 $8,112,804 $1,085,800 ($353,383) $653,437 $271,393 ($242,006) ($224,631) $5,258,163 $2,497,313 $1,468,389 $8,130,100 $1,148,062 ($271,794) $3,369,252 $3,363,774 $2,754,018 ($3,182,201) $1,043,321 $749,047 ($284,148) ($32,386) ($2,499,245) TTL GROCERY $ % Chg 4.4% 6.8% 2.0% -4.8% 3.2% 1.7% -7.7% -8.8% 4.0% 2.1% 21.3% 4.3% 5.2% -0.9% 3.4% 14.9% 21.4% 4.9% 6.8% 4.7% -4.3% 5.2% 1.5% -6.1% -9.1% 5.1% 3.5% 11.2% 5.0% 4.6% -0.4% 4.4% 15.4% 19.1% -0.8% 0.4% 1.6% -1.7% -0.1% -6.4% $26,690,835 $20,227,777 $934,683,569 $763,403,098 $147,558,593 $1,382,724,918 $385,756,978 $630,738,316 $740,110,183 $272,757,459 $198,114,268 $3,455,643,252 $2,215,528,262 $446,609,585 $149,872,114 $230,739,356 $318,066,355 $51,295,366 $39,604,770 $1,771,770,446 $1,416,153,790 $267,524,202 $2,569,406,591 $732,688,259 $1,208,317,938 $1,393,333,343 $488,011,969 $357,289,082 $2,193,949,336 $1,413,496,575 $283,940,980 $91,349,345 $148,450,431 $199,464,090 $31,931,486 $24,313,006 $1,110,905,196 $908,980,449 $173,992,646 $1,637,151,714 $462,454,511 $757,568,424 $878,332,915 $319,494,902 $233,612,863 $3,358,041,439 ($1,268,981) ($1,545,243) $59,523,122 $38,784,709 $28,393,546 $109,591,515 $21,103,843 ($7,676,870) $54,962,123 $45,493,902 $34,874,068 $21,191,369 $47,705,658 $25,268,458 ($6,530,074) $1,120,577 ($25,684,361) ($6,130,468) ($8,316,953) $12,718,813 ($14,732,109) $23,414,663 $7,470,347 $15,759,563 ($81,039,266) $14,580,621 $50,634,712 $37,666,316 $97,601,813 $84,234,588 $21,273,018 $1,517,284 $8,952,612 ($9,018,116) ($2,462,031) ($3,002,027) $45,944,560 $25,566,498 $26,261,706 $80,800,897 $20,407,220 ($23,677,775) $43,532,045 $44,219,256 $34,665,890 ($126,829,836) -4.5% -7.1% 6.8% 5.4% 23.8% 8.6% 5.8% -1.2% 8.0% 20.0% 21.4% 0.6% 2.2% 6.0% -4.2% 0.5% -7.5% -10.7% -17.4% 0.7% -1.0% 9.6% 0.3% 2.2% -6.3% 1.1% 11.6% 11.8% 4.7% 6.3% 8.1% 1.7% 6.4% -4.3% -7.2% -11.0% 4.3% 2.9% 17.8% 5.2% 4.6% -3.0% 5.2% 16.1% 17.4% -3.6% $7,636,446 $4,559,498 $221,618,890 $151,579,793 $29,545,485 $349,005,099 $53,663,393 $152,540,844 $164,279,685 $50,744,307 $34,763,944 $765,311,192 $497,213,361 $90,673,925 $31,616,757 $51,276,457 $70,126,055 $14,836,841 $9,070,543 $424,226,405 $287,242,512 $53,731,886 $661,606,061 $103,343,181 $295,265,525 $314,064,741 $93,253,863 $61,740,436 $483,764,981 $315,713,208 $56,941,337 $19,208,966 $32,699,311 $44,211,368 $9,185,582 $5,518,241 $265,982,064 $182,735,847 $34,983,142 $418,551,695 $65,048,174 $184,873,705 $197,173,118 $60,135,774 $41,002,941 $774,786,940 ($1,038,007) ($931,421) $1,298,194 ($5,687,756) $1,240,439 ($1,572,030) ($1,467,267) ($12,362,046) $242,583 $5,062,063 $3,850,232 ($20,062,991) ($8,337,209) $1,281,173 ($1,514,984) ($905,785) ($5,859,059) ($1,804,812) ($2,339,872) ($5,200,866) ($15,217,028) $471,052 ($19,538,560) ($125,242) ($26,308,130) ($5,525,159) $6,071,510 $5,387,156 ($9,475,748) ($2,488,375) $268,706 ($785,972) ($243,821) ($3,399,700) ($1,280,232) ($1,288,217) ($1,581,339) ($8,688,693) $842,114 ($8,190,426) ($1,098,426) ($16,507,317) ($1,977,564) $4,792,648 $4,128,882 $1,831,645 -12.0% -17.0% 0.6% -3.6% 4.4% -0.4% -2.7% -7.5% 0.1% 11.1% 12.5% -2.6% -1.6% 1.4% -4.6% -1.7% -7.7% -10.8% -20.5% -1.2% -5.0% 0.9% -2.9% -0.1% -8.2% -1.7% 7.0% 9.6% -1.9% -0.8% 0.5% -3.9% -0.7% -7.1% -12.2% -18.9% -0.6% -4.5% 2.5% -1.9% -1.7% -8.2% -1.0% 8.7% 11.2% 0.2% $2,131,293,673 $425,336,567 $148,354,830 $221,786,744 $327,084,471 $53,757,397 $42,606,797 $1,725,825,886 $1,390,587,292 $241,262,496 $2,488,605,694 $712,281,039 $1,231,995,714 $1,349,801,298 $443,792,713 $322,623,192 $3,484,871,274 $2,165,281,917 $416,435,152 $168,464,826 $246,714,249 $357,003,738 $62,438,798 $53,401,375 $1,792,185,854 $1,461,591,185 $230,619,862 $2,625,541,652 $709,558,579 $1,342,657,270 $1,410,948,517 $419,976,557 $302,434,282 $3,278,041,272 $1,982,520,311 $399,024,159 $176,121,448 $250,833,665 $348,243,319 $65,672,289 $50,992,269 $1,713,781,775 $1,396,623,869 $165,893,640 $2,459,001,428 $687,206,251 ($33,988,244) $8,901,415 ($20,109,997) ($24,927,505) ($29,919,267) ($8,681,401) ($10,794,578) ($66,359,968) ($71,003,893) $10,642,634 ($136,935,958) $2,722,460 ($110,661,557) ($61,147,219) $23,816,156 $20,188,910 $206,830,002 $182,761,606 $17,410,993 ($7,656,622) ($4,119,416) $8,760,419 ($3,233,491) $2,409,106 $78,404,079 $64,967,316 $64,726,222 $166,540,223 $22,352,328 $19,225,417 $71,108,480 $68,152,137 $46,992,100 $137,085,735 $83,900,581 $47,991,315 $7,107,787 ($2,345,635) $4,902,141 ($5,972,989) $593,242 $75,860,001 $45,022,022 $17,478,298 $101,826,647 $19,249,565 -1.6% 2.1% -11.9% -10.1% -8.4% -13.9% -20.2% -3.7% -4.9% 4.6% -5.2% 0.4% -8.2% -4.3% 5.7% 6.7% 6.3% 9.2% 4.4% -4.3% -1.6% 2.5% -4.9% 4.7% 4.6% 4.7% 39.0% 6.8% 3.3% 1.5% 5.3% 19.4% 18.4% 4.4% 4.4% 13.7% 4.2% -0.9% 1.4% -8.3% 1.2% 4.6% 3.3% 11.8% 4.3% 2.9% $499,701,736 $90,405,220 $32,402,729 $51,520,278 $73,525,755 $16,117,073 $10,358,761 $425,807,744 $295,931,205 $52,889,772 $669,796,487 $104,441,607 $311,772,842 $316,042,305 $88,461,215 $57,611,554 $772,955,295 $495,124,671 $85,344,220 $33,967,810 $52,409,143 $75,649,415 $17,041,514 $11,959,984 $424,028,940 $297,780,315 $50,805,283 $675,232,469 $96,684,349 $323,497,331 $314,745,740 $81,477,450 $52,821,333 $742,226,542 $466,890,903 $82,144,851 $35,210,138 $52,954,367 $74,418,044 $18,451,545 $11,377,240 $406,228,657 $285,800,179 $49,596,948 $650,640,029 $91,330,225 $4,577,065 $5,061,000 ($1,565,081) ($888,865) ($2,123,660) ($924,440) ($1,601,224) $1,778,804 ($1,849,110) $2,084,489 ($5,435,982) $7,757,258 ($11,724,489) $1,296,565 $6,983,765 $4,790,221 $30,728,753 $28,233,767 $3,199,369 ($1,242,329) ($545,224) $1,231,371 ($1,410,032) $582,744 $17,800,283 $11,980,136 $1,208,335 $24,592,440 $5,354,124 ($3,307,326) $19,798,124 $14,153,793 ($269,706) $18,030,129 $13,548,142 $8,648,142 ($52,149) ($1,669,727) ($1,328,307) ($1,268,731) $145,713 $13,964,129 $5,434,874 ($1,322,286) $15,886,173 $1,915,150 0.9% 5.9% -4.6% -1.7% -2.8% -5.4% -13.4% 0.4% -0.6% 4.1% -0.8% 8.0% -3.6% 0.4% 8.6% 9.1% 4.1% 6.0% 3.9% -3.5% -1.0% 1.7% -7.6% 5.1% 4.4% 4.2% 2.4% 3.8% 5.9% -1.0% 6.7% 21.0% -0.5% 2.5% 3.0% 11.8% -0.1% -3.1% -1.8% -6.4% 1.3% 3.6% 1.9% -2.6% 2.5% 2.1% $1,323,431,854 $1,339,840,036 $351,824,420 $255,442,182 $3,140,955,537 $1,898,619,730 $351,032,843 $169,013,662 $253,179,300 $343,341,178 $71,645,278 $50,399,027 $1,637,921,774 $1,351,601,847 $148,415,342 $2,357,174,782 $667,956,686 $1,357,412,716 $1,239,926,225 $286,630,509 $253,135,418 ($33,980,862) $99,913,812 $65,193,911 $2,306,764 $77,687,768 $28,102,021 $61,571,542 ($4,201,242) ($14,895,449) $2,632,800 ($3,890,836) $7,269,206 $49,601,977 $23,617,099 $3,178,950 $40,694,076 $25,024,809 ($43,798,308) $47,041,670 $89,859,829 ($14,618,069) -2.5% 8.1% 22.7% 0.9% 2.5% 1.5% 21.3% -2.4% -5.6% 0.8% -5.2% 16.9% 3.1% 1.8% 2.2% 1.8% 3.9% -3.1% 3.9% 45.7% -5.5% $326,804,657 $294,947,616 $67,323,657 $53,091,039 $724,196,413 $453,342,762 $73,496,709 $35,262,288 $54,624,095 $75,746,351 $19,720,277 $11,231,527 $392,264,528 $280,365,305 $50,919,234 $634,753,856 $89,415,075 $339,956,818 $274,645,094 $54,768,811 $54,738,196 ($13,152,161) $20,302,522 $12,554,846 ($1,647,157) $8,507,671 $4,625,146 $9,839,689 ($843,653) ($2,766,508) ($2,500,681) ($1,736,729) $2,026,894 $5,216,205 $2,153,059 $492,198 $2,888,346 $5,610,035 ($13,411,341) $7,676,140 $16,975,671 ($2,728,841) -3.9% 7.4% 22.9% -3.0% 1.2% 1.0% 15.5% -2.3% -4.8% -3.2% -8.1% 22.0% 1.3% 0.8% 1.0% 0.5% 6.7% -3.8% 2.9% 44.9% -4.7% STOP & SHOP STOP & SHOP STOP & SHOP Grocery ABS $ Grocery $ Grocery $ % Chg CHG $1,565,196 $954,535 $241,585 $65,428 $96,283 $159,291 $27,334 $20,740 $855,538 $603,976 $102,283 $1,390,166 $175,030 $560,636 $655,798 $247,071 $101,691 $4,682,054 $2,850,857 $716,126 $186,705 $314,540 $472,058 $81,492 $60,277 $2,547,758 $1,815,750 $308,239 $4,102,954 $579,101 $1,682,760 $1,946,947 $717,869 $334,449 $9,257,625 $5,695,985 $1,365,739 $369,607 $613,508 $932,866 ($6,066) $10,647 ($1,479) ($5,023) ($1,647) ($4,309) ($882) ($3,375) ($1,527) ($9,234) $6,158 $7,587 ($13,653) ($24,288) $3,708 $17,346 ($2,822) $13,164 $25,846 $23,727 ($19,325) $31,738 ($32,518) ($1,637) ($14,668) $12,859 ($14,387) $20,031 $489 $12,675 ($37,279) ($19,551) $38,255 $31,724 ($814,932) ($492,715) ($47,902) ($30,554) $4,125 ($179,762) -0.4% 1.1% -0.6% -7.1% -1.7% -2.6% -3.1% -14.0% -0.2% -1.5% 6.4% 0.5% -7.2% -4.2% 0.6% 7.6% -2.7% 0.3% 0.9% 3.4% -9.4% 11.2% -6.4% -2.0% -19.6% 0.5% -0.8% 7.0% 0.0% 2.2% -2.2% -1.0% 5.6% 10.5% -8.1% -8.0% -3.4% -7.6% 0.7% -16.2% $160,543 $119,377 $5,034,865 $3,591,963 $609,599 $8,090,503 $1,167,122 $3,366,888 $3,838,986 $1,395,370 $656,318 $18,081,908 $11,106,319 $2,631,990 $770,132 $1,115,641 $1,888,745 $310,865 $258,216 $9,921,578 $6,943,769 $1,171,318 $15,842,782 $2,239,126 $6,556,360 $7,663,645 $2,667,610 $1,194,169 $11,128,436 $6,860,404 $1,625,321 $444,613 $724,271 $1,135,253 $190,643 $147,931 $6,048,284 $4,323,006 $730,804 $9,732,534 $1,395,902 $4,051,565 $4,638,905 $1,660,405 $777,487 $19,307,476 ($18,663) ($49,455) ($347,611) ($429,912) ($26,723) ($685,315) ($129,612) ($404,970) ($388,886) ($25,790) $4,693 ($2,113,520) ($1,231,689) ($199,692) ($83,150) ($128,724) ($325,584) ($53,333) ($86,857) ($984,860) ($1,037,818) ($71,047) ($1,980,286) ($128,744) ($1,022,757) ($953,477) ($44,394) ($92,969) ($1,225,569) ($745,872) ($90,653) ($45,773) ($29,201) ($227,169) ($26,427) ($60,429) ($561,369) ($602,903) ($47,110) ($1,076,018) ($149,505) ($570,946) ($570,539) ($65,359) ($18,758) ($1,525,282) -10.4% -29.3% -6.5% -10.7% -4.2% -7.8% -10.0% -10.7% -9.2% -1.8% 0.7% -10.5% -10.0% -7.1% -9.7% -10.3% -14.7% -14.6% -25.2% -9.0% -13.0% -5.7% -11.1% -5.4% -13.5% -11.1% -1.6% -7.2% -9.9% -9.8% -5.3% -9.3% -3.9% -16.7% -12.2% -29.0% -8.5% -12.2% -6.1% -10.0% -9.7% -12.4% -11.0% -3.8% -2.4% -7.3% $11,852,191 $2,722,643 $815,905 $1,144,842 $2,115,914 $337,292 $318,645 $10,482,947 $7,546,672 $1,218,428 $16,918,800 $2,388,631 $7,127,306 $8,234,183 $2,732,969 $1,212,926 $20,832,758 $12,469,223 $2,932,212 $938,436 $1,363,382 $2,306,710 $432,929 $374,578 $11,174,583 $8,417,896 $1,186,309 $18,723,496 $2,094,803 $8,125,833 $8,807,756 $2,535,744 $1,363,382 $21,117,349 $12,381,237 $2,987,308 $1,007,383 $1,455,436 $2,378,495 $533,843 $364,727 $11,261,173 $8,691,736 $1,116,363 $18,930,613 $2,160,534 ($617,032) ($209,568) ($122,531) ($218,541) ($190,796) ($95,637) ($55,933) ($691,636) ($871,224) $32,119 ($1,804,696) $293,828 ($998,527) ($573,573) $197,225 ($150,456) ($284,590) $87,986 ($55,097) ($68,947) ($92,054) ($71,785) ($100,915) $9,851 ($86,589) ($273,840) $69,946 ($207,117) ($65,731) ($464,007) $95,108 $176,392 ($92,054) $375,488 ($20,626) $385,592 $30,617 $864 ($9,879) ($32,664) $22,439 $284,593 $116,367 ($813) $388,152 ($38,865) -4.9% -7.1% -13.1% -16.0% -8.3% -22.1% -14.9% -6.2% -10.3% 2.7% -9.6% 14.0% -12.3% -6.5% 7.8% -11.0% -1.3% 0.7% -1.8% -6.8% -6.3% -3.0% -18.9% 2.7% -0.8% -3.2% 6.3% -1.1% -3.0% -5.4% 1.1% 7.5% -6.3% 1.8% -0.2% 14.8% 3.1% 0.1% -0.4% -5.8% 6.6% 2.6% 1.4% -0.1% 2.1% -1.8% $8,589,839 $8,712,648 $2,359,352 $1,455,436 $20,741,861 $12,401,863 $2,601,717 $976,766 $1,454,572 $2,388,374 $566,507 $342,288 $10,976,579 $8,575,369 $1,117,176 $18,542,461 $2,199,399 $8,930,121 $8,279,289 $2,075,538 $1,454,572 ($340,282) $433,359 $283,813 $864 $728,858 $187,372 $532,887 ($46,826) ($40,365) $57,429 ($21,459) $69,405 $362,482 $426,409 ($132,768) $280,889 $447,969 ($175,626) $302,731 $639,813 ($40,002) -3.8% 5.2% 13.7% 0.1% 3.6% 1.5% 25.8% -4.6% -2.7% 2.5% -3.6% 25.4% 3.4% 5.2% -10.6% 1.5% 25.6% -1.9% 3.8% 44.6% -2.7%
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Running head: STOP & SHOP CASE STUDY

STOP & SHOP Case Study
Student’s Name
Instructor’s Name
Institutional Affiliation
Date

1

STOP & SHOP CASE STUDY

2

1. What are some macro trends currently affecting the Deo category?
There are a wide range of macroeconomic trends affecting the Deo category. These are
the covid-19 pandemic, technology advancements and environmental concerns (Bloom &
Prettner, 2020). For instance, due the global pandemic, productivity has decreased
significantly and this can be evidenced by the d...


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