Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you—a highly-regarded marketing consultant—to bring a fresh perspective to the marketing plan. You are scheduled to meet with Michelle and Elena next week to discuss the environmental conditions that are relevant to introducing the new product.As you prepare for the meeting, you consider all of the possible environmental issues. You recognize that Elena brings an interesting perspective to the process because she has experience designing mobile phones for the Eastern European market, and she is pushing for a new product that can be marketed worldwide. On the other hand, Michelle is more concerned with the domestic marketplace and is worried that trying to market a new product anywhere outside the United States—much less worldwide—could be very risky.You sit down to start your work on the marketing plan, and you begin by drafting some goals that the marketing plan needs to address.Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.Walking through the halls at MM, you ponder the job that lies ahead. Coming out of her office, Michelle spots you and heads in your direction."I'm so glad you're here," she says. "Have you settled into your office?""Yes," you say. "I'm eager to get started."Michelle enters your office and takes a seat in a chair. "I'm scheduled to make a presentation to the board at the quarterly meeting next week. I know it's short notice, but I was wondering if you could pull together a 30-minute presentation for them?" she asks."What would you like me to present?" you ask."As you know, you and Elena have been brought on to revitalize the product line for the company. Your role is to create a winning marketing plan that will allow us to capitalize on the new product that Elena is designing. The board would like you to discuss some of the issues that you will be considering as you develop the marketing plan for the new product. I know they're especially interested in your thoughts on the global market.""That sounds like a great idea," you say.Consider the environmental variables (i.e., technological, demographic, economic, political, and cultural variables) that you must include in your marketing plan, and answer the following:Which of the environmental factors do you feel is the most critical, and why?What might someone with an opposing viewpoint think is the most important?Given this opposing argument, how would you argue your opinion?What solutions should be considered as you seek to develop a sense of ownership of your plan?What solutions would you recommend to the board, and why?Is a compromise feasible?Please answer in the below format.¨Which of the environmental factors do you feel is the most critical, and why?¤Your response¨What might someone with an opposing viewpoint think is the most important?¤Given this opposing argument, how would you argue your opinion?*Your response¨What solutions should be considered as you seek to develop a sense of ownership of your plan?¤Your response¨What solutions would you recommend to the board, and why?¤Your response¨Is a compromise feasible?

Review the case study Maruti Suzuki India: Defending Market Leadership in the A-Segment and identify a problem that can be addressed by a research report. ( PLEASE SEE ATTACHMENT) Draft a preliminary description of the problem and a research question based on the problem identified. For this journal and the first final project milestone, you will not need to reference the data sets provided, but you may want to review the data briefly to help inform the development of your research question. Note: You will notice that there are both qualitative and quantitative data sets accompanying the case study. While both can be used to address a business problem, you will be using quantitative data sets for the purpose of the final project in this course. Use the questions posed in the summary of the case study on page 8 to inform your ideas for your research problem. (QUESTIONS BELOW) The choice before the team was basically in terms of product and market. Was MSIL better off battling the competition in the top 20 cities (where the maximum action was) or should it fortify its position in smaller markets? Or should the company try to develop entirely new markets? From a strategic point of view, would a premium hatch add significantly to the brand image and channel motivation as compared to an entry-level hatch? Was there merit in projecting a mid-level hatch product, which could redefine consumer expectations and be positioned on higher space and fuel economy? Would the entry-level hatch segment have to be merged with the mid-level hatch segment because of the cost pressures of regulatory compliances? What was the probable profit potential of each category? Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins