University of South Florida Starbucks Corporation Marketing Paper

User Generated

zonFgh007

Writing

University of South Florida

Description

Research a company and provide a YouTube Video that depicts the company’s shift in target marketing in due to the pandemic. 

How did the company employ e-commerce and the use of social media before and in response to the pandemic

Was it successful in responding to the impact initially experienced by the pandemic?

Will the company continue to use this strategy post pandemic?

Do you believe the buys will change their purchasing patterns post-pandemic?  Why or Why Not?

COMPANY NAME - STARBUCKS

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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

Running head: MARKETING – STARBUCKS CORPORATION

Marketing - Starbucks Corporation
Name
Institution

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MARKETING – STARBUCKS CORPORATION

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Starbucks coffee is an international coffee house ranked as the world’s largest
coffeehouse chain, with its headquarters in Seattle, Washington (Azriuddin et al., 2020).
Starbucks coffee company used various marketing strategies to thrive in the highly competitive
environment, including premium product development, brand creation, and expansion to
different areas. Over the years, the coffeehouse has experienced impressive and exponential
growth across the globe with its opening of many stores, which was a strategy to ensure the
availability of its products to its consumers in different parts of the world (Azriuddin et al.,
2020). However, the ongoing COVID 19 pandemic had significant effects on businesses,
especially in the food industry, including Starbucks coffee companies. The pandemic presented
unprecedented impacts to the global economy, and organizations had to consider new
recommendations within the context of the pandemic carefully. Starbucks has implemented
corporate structure to support its survival during the pandemic and continued development in the
competitive marketplace. The paper will discuss how Starbucks company employed e-commerce
and social media before and in response to the pandemic.
Starbucks coffee had implemented the use of e-commerce and social media even before
the COVID19 pandemic. For instance, in December 2018, the company...


Anonymous
Excellent resource! Really helped me get the gist of things.

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