STRCB 581 University of Phoenix Strategic Planning and Implementation Essay

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Business Finance

STRCB 581

University of Phoenix

STRCB

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Reflection

Competency 1: Evaluate sustainable competitive advantages for an organization through a SWOT analysis.

This reflection activity is comprised of two sections, collectively totaling a minimum of 500 words. Complete your reflections by responding to all prompts.

Strategic Management Process

The strategic management process is key to the leadership of a company. Discuss the difference between the strategic management process and the day-to-day management of the organization. Include specific examples to support your response.

How a Company's Internal Environment Affects the Development of the Corporate Strategy

Discuss how a company’s internal environment might affect the development of the corporate strategy. Include product life cycle, personnel, and organizational structure in your discussion as these components must receive consideration for success of any strategy

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Running head: STRATEGIC PLANNING AND IMPLEMENTATION 1 Thanks for your assignment, which I’ve attached with feedback and editorial suggestions in “Track Changes” mode below. Major points missing were: • • • • • External environmental scanning is a key part of strategic management External environmental scanning includes evaluation of social, demographic, economic, technological, legal, regulatory, ecological and sustainability trends. In this regard, how do economic and social trends in the external environment affect strategic management at Nike? Internal environmental scanning includes factors like the effectiveness of work processes and technology at the company. The product life cycle can be managed strategically; please see the text from your Marketing course. Organization structure should be aligned with strategy, e.g. by designing a product-based or geographically-based organization structure. Your paper would benefit from an edit for sentence structure, clarity and conciseness; please see my sample editorial comments in your paper. Please edit your papers carefully before turning them in. Please continue reading your text, and see further feedback below in “Track Changes” mode below. Thanks for your hard work on this assignment! Assessment 1 is now open to you. Strategic Planning and Implementation STRATEGIC PLANNING AND IMPLEMENTATION Samantha Powell STRCB/581: Strategic Planning and Implementation Niraj Kohli September 18, 2021 2 STRATEGIC PLANNING AND IMPLEMENTATION 3 Strategic Planning and Implementation Nike Sustainable Competitive Advantages Nike Inc. is a worldwide brand with multiple products. Avoid very general statement and focus on the specifics of the assignment: Nike produce different top-quality products making it a reputable organisation (Childs & Jin, 2018). Its reputation helps it to compete successfully in the market. The company's position in the market allows it to sell its products globally. Strengths i. Many locations. Nike is recognized brand since it has multiple locations around the world. Can you be more specific? ii. Diverse brands. Nike deals with multiple brands. Can you be more specific? Weaknesses i. Inadequate marketing. Nike relies on the US market for its revenue and sales. Avoid sweeping statement without citable evidence. ii. High costs. Consumers suffer from purchasing overpriced products Opportunities i. New services. New markets continue to emerge in many countries. Can you be more specific based on your research? ii. New markets. Nike's strategy will allow it to reach more of consumers. Threats i. Increased competition. ii. Change in customer preferences STRATEGIC PLANNING AND IMPLEMENTATION 4 Strategic Management Process While day-to-day management focuses on activities essential for producing goods and services, strategic management emphasizes activities essential for guaranteeing competitive positioning. The strategic management process helps Nike leadership in planning for its future being. Effective strategic management guides both the organization and its employees (Ramaswamy, 2008). Avoid sweeping statements without citable evidence: Therefore, greater operations efficiency, profits, and market shares are guaranteed. Nike's operations management optimizes employees’ workflow based on human resources, requirements?, and available technology. Managers apply corporate layout design and strategy to the organization's facilities. For instance, the company utilizes office layouts where employees can move freely and easily. Interesting, but can you be more specific? The management ensures product designs match the current technology and market preferences. Nike provides support tools and training to its suppliers to ensure adequate and effective production (Burgelman, 2017). Nike utilizes a strategic management process to determine its performance in its current position and future position? What components constitute this process?. This has considerably aided the managers in laying out a strategy for the organization and moving it in the direction they desire. Company’s Internal Environment The internal business environment refers to elements that affect the company's success and operations strategy. A company can control these factors (Zain & Kassim, 2012). The key to business success is managing the strengths of the internal environment. Several components in the internal business environment affect a corporate strategy. Some factors include employees, organizational structure, strategic risks, financial risks, and product life cycle. Avoid truisms in STRATEGIC PLANNING AND IMPLEMENTATION 5 your writing: Employees contribute a lot to business success. A business should determine whether its personnel are motivated to boost productivity and effectiveness. Compared to unmotivated and less capable workforce, motivated people deliver superior results. How does Nike score in this regard? When a business strategy shifts, it must also adjust its structure to match the new direction. Altering the business's strategy requires an adjustment in everyone's behavior. Strategic risks have an impact on an organization’s capacity to accomplish its objectives. It's possible that they are an outcome of technological advancements or customer demand. These may impact the business, since they have the possibility to change how customers perceive a product. What is Nike’s organization structure? Financial risks are determined by the organization’s financial structure and its transactions. For example, changing purchasing rates? What do you mean exactly? or relying on a single customer could impact the organization. Product life cycle should be considered. Products with a short lifetime needsto have a fast response? What do you mean exactly?. Businesses should determine how to position products and target a particular audience. STRATEGIC PLANNING AND IMPLEMENTATION 6 References Burgelman, R. A. (2017). Complex strategic integration at Nike: Strategy process and strategyas-practice combined. In Handbook of Middle Management Strategy Process Research. Edward Elgar Publishing. Childs, M., & Jin, B. (2018). Nike: An Innovation Journey. In Product Innovation in the Global Fashion Industry (pp. 79-111). Palgrave Pivot, New York. Ramaswamy, V. (2008). Co‐creating value through customers' experiences: the Nike case. Strategy & leadership. Zain, M., & Kassim, N. M. (2012). The influence of internal environment and continuous improvements on firms competitiveness and performance. Procedia-Social and Behavioral Sciences, 65, 26-32.
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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.Hello, kindly go through the attached document. In case of any issue please feel free to reach out. Thank you.

Running head: STRATEGIC PLANNING AND IMPLEMENTATION

Strategic Planning and Implementation
Student’s Name
Institutional Affiliation

1

STRATEGIC PLANNING AND IMPLEMENTATION

2

Strategic Planning and Implementation
Nike Sustainable Competitive Advantages
Nike Inc. is a worldwide brand because of its multiple brands. Nike produce different
top-quality products making it a reputable organisation (Childs & Jin, 2018). Its reputation helps
it to compete successfully in the market. The company's position in the market allows it to sell its
products globally.
Strengths
i.

Many locations. Nike is recognized brand since it has multiple locations around the
world.

ii.

Diverse brands. Nike deals with multiple brands.
Weaknesses
i.

Inadequate marketing. Nike relies on the US market for its revenue and sales.

ii.

High costs. Consumers suffer from purchasing overpriced products

Opportunities
i.

New services. New markets continue to emerge in many countries.

ii.

New markets. Nike's strategy will allow it to reach more of consumers.

Threats
i.

Increased competition.

ii.

Change in customer preferences

Strategic Management Process
While day-to-day management focuses on activities essential for producing goods and
services, strategic management emphasizes activities essential for guaranteeing competitive

STRATEGIC PLANNING AND IMPLEMENTATION

3

positioning. The strategic management process helps Nike leadership in planning for its future
being. Effective strategic management guides both the organization and its employees
(Ramaswamy, 2008). Therefore, greater operations efficiency, profits, and market shares are
guaranteed. Nike's operations management optimizes employee’s workflow based on human
resources, requirements, and available technology. Managers apply corporate layout design and
strategy to the organization's facilities. For instance, the company utilizes office layouts where
employees can move freely and easily.
The management ensures products design matches the current technology and market
preferences. Nike provides support tools and training to its suppliers to ensure adequate and
effective production (Burgelman, 2017). Nike utilizes a strategic management process to
determine its performance in its current position and future position. This has c...


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