ADV 225 — Spring 2017 NEWS RELEASE #2 (100 POINTS) FINAL VERSION DUE AS FOLLOWS: • Wednesday, April 26 at 11:59 p.m. • “Final Writing Project” dropbox on D2L PEER EDIT DUE AS FOLLOWS: • Wednesday, April 26 at 11:59 p.m. • “Peer Edit: Final Writing Project” dropbox on D2L INSTRUCTIONS: Trinket Public Relations has been retained as public relations counsel to a brand-new art gallery, District 12. Billionaire Katniss Everdeen is the gallery’s founder. It will open June 9, 2017, with an opening gala event. Its first exhibit will be provided by maximalist (graffiti/street-style) artist Peeta Mellark. Your job is to develop public relations materials to promote the grand opening and the premiere exhibitor. (Additional details can be found in the SS17 Scenario Brief.) Peeta Mellark from Bakers’ Dozen Studio was selected as the premiere exhibitor at District 12’s opening night gala. Mellark’s art style is graffiti/street art. He was selected through a rigorous juried process from more than 50 artists who applied. We will now assume that June 9, 2017 has come and gone. The gala was a success. The celebrities and special guests you invited all came. Overall attendance exceeded expectations. And one of Mellark’s works, “Throwing Bags of Flour,” sold for a record $7.3 million –– the most ever at a gallery opening. Coriolanus Snow, president of Capital Empire (an entertainment business), purchased it. Your task for Writing Project 7 is to develop a news release to announce this news to the media. Your news release must reflect the format and style elements described in your textbook and discussed in class. In addition to basic formatting requirements, your release must also include at least three quotes: one from Snow, one from Mellark and one from Everdeen (one quote each). Your news release must reflect the format and style elements described in your textbook and discussed in class. o Remember the inverted pyramid. o Remember that you can invent quotes for your speakers. In this case, you have no choice. o Remember who your target audience is. o Remember the news voice and attribution. Effie Trinket serves as the contact person. See the scenario brief for her contact information. The release date for this release must be June 12, 2017. SCENARIO BRIEF/ASSIGMENTS FOR SS17 Scenario Brief: District 12 Art Gallery There are hundreds of art galleries around the country dedicated to the promotion of national and international artists seeking exposure to critics and buyers. These galleries provide a platform to connect artists and their artwork to the most discerning collectors worldwide. As part of this platform, galleries offer promotional services, state-of-the-art exhibition spaces and a support network for artists to learn, grow and flourish. Collectors are provided with a broad range of original artworks to accommodate all budgets. All of these facts are true. What follows is not, but is based on reality. These facts will be the basis for many of your writing projects this semester. Our scenario assumes that a new art gallery is opening up in Austin, Texas, by social network founder (InstaSnap) and billionaire, Katniss Everdeen. The art gallery, District 12, will exhibit works from up-and-coming artists. District 12 will be opening on June 9, 2017. The opening gala will host some of today’s biggest celebrities of stage, screen, music and sports. The gala will feature works by a single artist. (During other times, there will be two to three artists exhibited at a time.) Your firm, Trinket Public Relations, has been hired to promote District 12 art gallery. Effie Trinket, APR, is your boss. Her contact information is effie.trinket@thecapital.com and her phone number is 123-456-7890. THIS SCENARIO IS FICTIONAL. THERE IS NO DISTRICT 12 ART GALLERY. THERE IS NO TRINKET PUBLIC RELATIONS. LETTERHEAD FOR IMMEDIATE RELEASE March 22, 2017 CONTACT: Effie Trinket President of Trinket Public Relations effie.trinket@thecapital.com 123-456-7890 Social Network Founder to Open An Art Gallery Katniss Everdeen to open District 12. Artist Peeta Mellark chosen as the premiere exhibitor for the opening gala at Austin on June 9, 2017 AUSTIN, Texas - InstaSnap Founder Katniss Everdeen today announced the opening of her new art gallery—District 12. The opening gala will be held in June 9, 2017. Peeta Mellark, as the chosen premiere exhibitor, will show his artworks at the gala. “Since I was young, I have been dreaming about having an art gallery which has many amazing artworks. Now, my dream has come true; It will be a platform for artists to learn, grow and flourish,” said Everdeen, owner of District 12 art gallery. “It is a pleasure for me to hold this gala and have so many talented artists. I hope people who love art will come to this gala and enjoy the artworks with us.” The opening gala offers the chance for artists to communicate, exhibit their works, and seek critics and buyers. There were over 50 artists applying for being the premiere exhibitor. Mellark from Bakers’ Dozen Studio was chosen to be the showcased artist. “After a long selection process, it is a great honor for me to be the premiere exhibitor,” said Mellark. “I cherish this opportunity. Being the first exhibitor in the opening gala is a huge success in my professional life.” This gala will kickstart its commitment to the art world. It will offer promotional services, state-of-the-art exhibition spaces and a support network for artists. Everdeen — MORE — District 12 Opening Gala PR Page 2 of 2 will be in charge of the whole opening gala. “I have seen Mr. Mellark’s works before. He is a great artist. I love his style, which is Maximalism,” said Jason Sofey, Deputy Mayor of Austin. “I cannot wait to see what Mellark will bring us for this opening gala.” For more information about District 12, please visit District12.com or call 123-4567890. ### LETTERHEAD FOR IMMEDIATE RELEASE: Nov. 17, 2010 CONTACT: Bill Kost Associate Director of Retail Food Services kost@msu.edu 517-355-4550 Team MSU tackles hunger with 4th annual food drive Community encouraged to donate at campus collection sites mow through November 20 at MSU vs. Purdue football game EAST LANSING, Mich. – MSU’s Division of Residential and Hospitality Services and Department of Intercollegiate Athletics will co-sponsor the 4th Annual Help Tackle Hunger Food Drive on Saturday, November 20 at the MSU vs. Purdue football game. “Over the last three years, the annual food drive has resulted in an outpouring of community support, and we need to continue that momentum this winter,” said Becky Dantonio, event chair and wife of MSU Football Coach Mark Dantonio. “We encourage our fans to come to Spartan Stadium next Saturday for the home finale against Purdue to cheer on our team as well as join our campus and local communities to help tackle hunger.” MSU is seeking donations of non-perishable food and personal care items for the Greater Lansing Food Bank and the MSU Student Food Bank. The greatest need exists for non-perishable goods such as beans, canned goods, boxed meals, pasta, peanut butter, rice and instant potatoes. Donations collected through game day will be given to the MSU Student Food Bank. Game day collections will be given to the Greater Lansing Food Bank. Donations will be accepted through Saturday, November 20 in all residence hall service centers, the MSU Union, Kellogg Hotel & Conference Center, Spartan Village Community Center and University Village Community Center. On Saturday, November 20, contributions may be brought to marked collection points near Spartan Stadium, and at lot 89 and Munn Field. Monetary donations are also being – MORE – Help Tackle Hunger PR Page 2 of 2 accepted at all Sparty’s locations, the Union Central Store and Spartan Spirit Shop at the MSU Union and the Kellogg Hotel & Conference Center Gift Shop. “Our community needs our support and Spartans will,” said Vennie Gore, assistant vice president for the Division of Residential and Hospitality Services. “Food bank shelves continue to run dangerously low on supplies and donations are greatly appreciated.” Visit www.fooddrive.msu.edu for additional information and a list of suggested donation items. ###
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