Targeting the Marketplace, assignment help

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Business Finance

Description

Visit the Consumer Search website (www.consumersearch.com), a website dedicated to bringing the best consumer reports together and suggesting purchases based on reviews. Think of a product or service that interests you and read the ratings and comments for different companies that offer the same product or service. Do a comparison analysis identifying the advantages and disadvantages of the product or service and the varying companies competing for your business. Also, post your thoughts regarding the usefulness of this type of information for a company interested in gathering market research.

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Explanation & Answer

Attached.

Running head: TARGETING THE MARKET PLACE

Targeting the Marketplace
Name
Institution

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TARGETING AND MARKETPLACE

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Targeting the Marketplace
Clearly identifying the target market is one of the current steps that any business
cannot ignore. We are in a dynamic world of business where the level of competition is quite
immense. For any single product, there is a large pool of suppliers in the market all seeking to
gain the largest market share against their business rivals. One way companies have been
trying to thrive in this business environment is through clearly identifying their target
customers and making themselves unique. Customers get identified with certain products,
and if they like them, then...


Anonymous
Really useful study material!

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