What is the "Law of Leadership"? Why is this important?
What is the "Law of Focus"?
What is the single, most important lesson from the "22 Immutable Laws of Branding"?
What does 'STP' stand for? Explain each element.
How can intellectual property be protected?
Review the challenges grown can cause a small firm.
Outline the Internal Growth Strategies. Briefly explain each.
Identify three (3) advantages and (3) disadvantages of franchising.
Explain "Corporate Entrepreneurship" (Intrapreneurship).
Be thinking of skills you possess or things you have accomplished that will help you
become a successful entrepreneur.
Running head: ENTREPRENEURSHIP
1. What is the "Law of Leadership"? Why is this important?
The Law of Leadership is defined by (Sink, 2004) as a well-advised to market one’s
unpolished product first rather than to wait for a better product in order to start marketing it. The
Law of Leadership is important because there is always a huge competitive advantage for a
business firm that markets its products first as compared to other business firms that offer similar
but better products much later. It is easier for a firm to introduce a new product first to a
prospective business firm than convincing the prospective firm to purchase a better product than
the one they got first.
2. What is the "Law of Focus"?
The Law of Focus is defined by (Sink, 2004) as follows; In order to achieve successful
marketing, one has to develop a specific word, idea, or concept...