Discuss potential areas of ethical issues in marketing.

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Discuss potential areas of ethical issues in marketing.

Jan 29th, 2015

Specific issues in marketing ethics

Here are some examples of potential ethical issues in marketing: Market research:

  • Invasion of privacy (e.g. obtaining research data without permission)
  • Stereotyping – drawing unfair or inappropriate conclusions

Jan 29th, 2015

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Jan 29th, 2015
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Jan 29th, 2015
Oct 20th, 2017
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