Need help with a power point presentation with audio

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We've learned how big of an advantage that technology can be in today's business environment. Every major strategic management goal will make use of multiple types of technology during implementation. In this assignment, you will need to create a presentation for the upper management at your chosen course project business. The presentation will focus on suggesting two pieces of technology that you feel are essential to the implementation of your chosen strategic management goal. This presentation will be in PowerPoint and requires the recording of audio. Below is a detailed breakdown of what should be included in the presentation. Remember that presentations need to engage the audience through visual and auditory means. Use PowerPoint's features to accomplish this.

  • Create a title slide.
  • Summarize the goal you are trying to accomplish and the value it will bring to the business.
  • Identify two pieces of technology that you believe are essential to you accomplishing your chosen strategic management goal.
    • What are the strengths and weaknesses of each technology?
    • Why is each of these pieces of technology important to the implementation and execution of your chosen goal?
  • Provide research that supports your technology choices.
    • Cite a minimum of 1 scholarly source.
      • Include a final APA works cited slide.
  • Format the presentation so that it's engaging and employs advanced formatting features such as templates, transitions, charts, or video.
  • Use the "Audio" feature under the "Insert" tab in PowerPoint to record the audio for the presentation.
    • It's important to be informative while still being persuasive. Focus on explaining the use of the technology and the value that the technology will bring to the business if used correctly.

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Running head: STRATEGIC MANAGEMENT PLAN FOR THE COCA COLA COMPANY Strategic Management for Coca Cola Company Pamela Heaney Rasmussen College Author Note This written assignment is being presented on April 9, 2017 to Professor Hopfensperger for is Management Capstone Class. 1 STRATEGIC MANAGEMENT PLAN FOR THE COCA COLA COMPANY 2 A Brief History of the Organization The Coca Cola Company was founded in 1886 and soon after it flourished. During that time it became successful due to the fact it was the only one of its kind. Therefore, it had minimal competition in this business environment. However, over time other soft drink companies were founded, such as the Pepsi Company. With this company entering into the soft drink market, it posed a lot of competition for the Coca Cola. Even with such stiff competition, The Coca Cola Company has devised strategic plans to overcome the challenge of their competition. In carrying out campaigns to promote Coca Cola products financial constraints have posed various challenges. This company has however been able to overcome many obstacles and this has resulted in the gradual growth in the company over many years. Coca Cola’s Top Executives Several top executives have been instrumental in the growth of this company. These executives have brought much success to the company. Muhtar Kent who is the company’s chief executive officer (CEO) and he has held this position since April 2009. Previously he was President and Chief Executive Officer and earlier, President and Chief Operating Officer. James Quincey is President and Chief Operating Officer (COO) of The Coca-Cola Company. “In this role he has responsibility for all of the company's operating units worldwide” (Coca Cola, 2017). Coca Cola’s Mission Statement Coca Cola’s mission statement is “to refresh the world - in mind, body and spirit, to inspire moments of optimism - through our brands and actions, and to create value and make a difference everywhere we engage” (Jurevicius, 2013). “The Coca Cola Company is built upon ethics they aim to lead by example and to learn from all experiences. “The company sets high STRATEGIC MANAGEMENT PLAN FOR THE COCA COLA COMPANY 3 standards for all their employees at all levels and strive to consistently meet them. They also have a sound business principles and practices that foster their strong, innovative and collaborative culture, which is committed to ethical behavior, accountability and transparency” (Governance & Ethics, 2916). Areas of Ethical Concern in the Company There have been several ethical concerns in the Coca Cola Company. Some of these concerns include health and governance implications. Some of the health implications have been identified in cases where the consumption of Coca Cola products has had adverse health implications to consumers. The prices of Coca Cola products over time have also raised a question of ethics in governance. In 1999 Coca-Cola faced a discrimination lawsuit. African American employees sued Coca-Cola for racial discrimination. The company was alleged that African Americans that worked for the company had suffered due to discrimination in pay, promotions and performance evaluations. This was later settled in 2000 and was the “largest settlement ever in a racial discrimination case, the Coca-Cola Company agreed yesterday to pay more than $156 million to resolve a federal lawsuit brought by black employees” (Winter, 2000). In conclusion, Coca Cola’s strives to keep its leadership in the beverage market and its mission statement is to provide high quality and convenient products at the same time ensuring that ethics is observed. For the company to continue their success they need to utilize and adjust to change. Ensuring that the executives and other company officials monitor the code of ethics will help the company to remain on top. STRATEGIC MANAGEMENT PLAN FOR THE COCA COLA COMPANY References Coca Cola Company (2017). Company Leaders. CocaCola.com. Retrieved on April 8, 2017. From http://www.coca-colacompany.com/our-company/leadership Jurevicius, O. (September 14, 2013). Mission statement of Coca Cola. Strategic Management Insight. Retrieved on April 9, 2017 from https://www.strategicmanagementinsight.com/mission-statements/coca-cola-missionstatement.html Governance & Ethics. (September 20, 2016). The Coca Cola Company. Retrieved on April 9, 2017 from http://www.coca-colacompany.com/our-company/governanceethics/governance-ethics Winter, G. (November 17, 2000). COCA-COLA Settles Racial Bias Case. NYTimes.com. Retrieved on April 9, 2017 from http://www.nytimes.com/2000/11/17/business/cocacola-settles-racial-bias-case.html 4 Running head: HUMAN RESOURCE AND BUDGETING STRATEGIES Human resource and budgeting strategies Name Instructor Institutional Affiliation Date 1 HUMAN RESOURCE AND BUDGETING STRATEGIES 2 HR Strategies Goal choice Krogger company deals with a variety of customers and there is need to ensure that every customer is satisfied with the quality of products availed to them. Innovation is the strategic goal that I would like the Krogger Company to accomplish (Mondy & Noe, 2008). Innovation would enable the business organization to develop new products and new methods of producing them as well as making their distributions. Additionally, innovation would allow the company to fill the market gaps that exist in the delivery of goods and service in the industry within which it operates. Attract The Krogger Company employees should be creative. Creativity is a trait that will enable the employees to make new developments in the products offered by the company. Additionally, creativity will ensure that the company remains competitive in its operations and better than its competitors in different aspects. When employees are creative, they will have the ability to develop new brands of products and make sure that customers enjoy them (Noe, 2016). Employees also need to be committed to their work so that they cannot give up on their activities until they achieve the goals of the organization. Commitment is the driving force towards success in the organization. The employees should also be perseverant in their activities so that they can reach their goals irrespective of the difficulties that they will face. There will be the competitors but the employees need to believe that they have the ability of being the best and remaining the best in the industry. Hiring the best employees HUMAN RESOURCE AND BUDGETING STRATEGIES 3 The company will have to hire the best employees who can carry out different job tasks and remain efficient. In order to attract the right and qualified employees, the company will use two strategies. The first strategy will ensure that the employees share a similar passion to that of the company. They should be people who have passion in innovations and are willing to go an extra mile to become successful in their innovations. The second strategy will be based on refining the company’s purpose (In Ehnert, In Harry & In Zink, 2014). When the purpose is well known to the public, the right people will apply for jobs. The two strategies fit the business organization as it is determined to satisfy the needs of consumers through quality products. On the other hand, the strategies are important to meeting the organizational goal as it would require passion and purpose to achieve it. Through the two strategies of hiring the right employees, it will be possible to have people with different abilities, strengths and passions. This diversity is important in achieving innovation goal of the company as diversity makes employees innovative. Develop Employees will be trained face to face to ensure that they have a platform of clarifying everything. The reason behind face to face training is due to the fact that maintaining rapport is important in making the employees understand the purpose of the business. The employees will also require to be taken through the different company products so that they can easily develop on them through their innovative minds. Face to face training will give the employees a chance of getting to know their workmates which will enable them to work as teams (Mondy & Noe, 2008). Employees should be trained on the goals and objectives of the company and the different job tasks that they will be expected to carry out. Understanding the goals and objectives of an organization is important to all employees as it gives them a chance of working towards them. Additionally, knowing the expectations of the company on one’s duties makes it possible to have HUMAN RESOURCE AND BUDGETING STRATEGIES 4 a controlled and easy to manage human resource. The company’s existing employees should be trained on competition and organizational culture. Competition will enable them to work extra hard as they will understand the potential threats and organizational culture will enable them to create an organizational environment that will facilitate teamwork and embrace diversity. The training program will be done on the job so that there is incorporation of changes in the way employees work as they carry out their day to day activities. Retention Creation of opportunities in which employees can develop their careers will give the employees a chance to grow their skills. The company will also provide the employees with good salaries. The two methods will be effective in retaining employees in the organization. Creation of career development opportunities is advantageous as the company will benefit from increased productivity. On the other hand, the strategy might be disadvantageous where employees quit their jobs and get hired in other organizations (Noe, 2016). Providing employees with good salaries is advantageous as it will create a good reputation for the company. On the other hand, it will not be possible for the company to lower their salaries during the tough times in the business cycle. Budget Estimates Specific goal The current business world requires that businesses are innovative to avoid being phased out. There are improvements that should be done on different products offered by a company. Krogger Company understands the need of innovation being in a competitive industry. Innovation will enable the company to make its products better than those of the competitors HUMAN RESOURCE AND BUDGETING STRATEGIES 5 through methods such as branding, blending and packaging (Pride, Hughes & Kapoor, 2013). Such methods will attract more customers who will be willing to consume their products from the Krogger Company. Innovation will also enable the company to invent new methods of producing and distributing their products. Operating budget Implementation of this strategic goal will require funding. For innovation to continue supporting the organization there will be need to use a given amount of its capital (Dlabay & Burrow, 2007). Some of the costs that will be incurred in making the goal work for the organization will include There will be cost associated with the process. Cost category Subcategories Costs description Approximate d amount in US Dollar General operation- 1. Research and 1.costs involved in purchasing the these are costs that the development research materials over the given company will incur so cost duration 300,000 that it can decide on 2. Travelling 2. the how to undertake researchers travelling to conduct innovation costs 3. Inventory cost involves the costs of the their research 3. There will be need to purchase additional machines and other HUMAN RESOURCE AND BUDGETING STRATEGIES 6 materials that will facilitate the process of innovation. Human resource cost- 1. Hiring of new this is cost that the employees company will incur 2. Training through the human new resource employees team that 1. The recruitment and selection the process will need financing 2. New employees have to be taken will be involved in the 3. Retention of through a training innovation process program employees 3. After 150,000 training employees the company will strive to retain them in the organization Marketing cost- after 1. Publicizin development of new g products, the public products has to be made aware 2. Promotio of their existence so that they can buy ns the 1. There will be need to make the public know that the company has new products 2. There will be need to give free products to customers so that they will like the products them Miscellaneous 200,000 Some other costs Additional costs on different HUMAN RESOURCE AND BUDGETING STRATEGIES expenses-extra costs that will that will be associated associated with the innovation the process 7 be categories of costs with 50,000 innovation process Capital budget Some of the assets in the capital budget will serve the purpose in the long term. Some of the assets will include machines used in the marketing process and the data and information acquired through the research activities. The machines used in the marketing process will be used in the future by the company in performing marketing in the future (Spraakman, 2015). Additionally, the machines could also be used in other activities such as events by held by the company. Additionally, data acquired through the process of research will be used in the future whereby it will assist the company in making production decisions. The information will also assist the company in performing its marketing activity as it will have adequate information related to the different market groups. Through the two assets, the company will save on the cost of acquiring them later in their process of performing activities. HUMAN RESOURCE AND BUDGETING STRATEGIES 8 HUMAN RESOURCE AND BUDGETING STRATEGIES References Mondy, R. W., & Noe, R. M. (2008). Human resource management. Harlow: Pearson Prentice Hall. Noe, R. A. (2016). Fundamentals of human resource management. In Ehnert, I., In Harry, W., & In Zink, K. J. (2014). Sustainability and human resource management: Developing sustainable business organizations. Pride, W. M., Hughes, R. J., & Kapoor, J. R. (2013). Foundations of business. Mason, OH: South-Western/Cengage Learning. Dlabay, L. R., & Burrow, J. (2007). Business finance. Mason, Ohio: South Western. Spraakman, G. (2015). Management accounting at the Hudson's Bay Company: From quill pen to digitization. 9 Running head: BUDGET ESTIMATES 1 Coca Cola-Budget Estimates Pamela Heaney Rasmussen College Author Note This written assignment is being presented on April 23, 2017 to Professor Hopfensperger Management Capstone Class. BUDGET ESTIMATES 2 Introduction Every organization has to set goals and objectives that it aims to achieve within a particular time frame. Having these goals are paramount for a company since they help organizations in mapping their way forward. Goals help the organization increase profits and sales. Coca-Cola seeks to bring the world a selection of beverage brands that are healthy and will satisfy people's desires and needs. The company also aims to nurture a winning network of partners and to build mutual loyalty by branching out into other healthier products. Some improvements should be made for the company to offer different products. That is where a budget comes in play. Coca-Cola uses various types of budgets to keep the business operating. These budgets help the company allocate the money they have received and spent or expect to receive and spend. Types of budgets used at Coca Cola are as followed: Master Budget, Sales budget, Operations Budget, Production Budget, and the Direct Material Purchases Budget. They also budget for overhead cost and sales/administrative Cost. The operation budget is part of the company’s master budget. “The master budget includes budgets for sales, production, direct materials, direct labor, manufacturing overhead, selling and administrative expenses, capital acquisitions, and cash receipts and disbursements, as well as a budgeted income statement and a budgeted balance sheet” (Jiambalvo, 2016). With the operation budget which is a detailed plan that estimates how much income Coca-Cola expects to make and what it thinks the business expenses will be in, typically within a year. Companies usually use separate operating budgets to create plans for each area of the operation. Examples of commonly used operating budgets are sales, production or manufacturing, labor, overhead, and administration. BUDGET ESTIMATES 3 Coca-Cola’s Operation Budget Cost Categories Sub-categories General Operation- cost to innovate new products. 1.) Research/Development 1.) Cost involved 2.) Travelling Cost in purchasing the 3.) Inventory Cost research materials over the given duration. 2.) Involves the costs of the 400,000 researchers travelling to conduct their research 3.) Purchase additional machines and other materials that will facilitate the process of innovation. 1.Hiring of new employees 1.) Recruitment 2.Training the new employees and selection 3.Retention of employees process will need financing 150,000 2.) New employee training program 3.)Striving to retain employees 1.)Publicizing Advertising 200,000 2.)Promotions Coupons. Human Resource Marketing/Sales after product development. Miscellaneous All other costs that will be associated with the innovation of new products. Cost Description In sub-categories cost. Different areas of operations of the company. Approximate Expense 300,000 Capital Budget Capital budgeting" is the process of determining which long-term capital investments should be chosen by the firm during a particular period, and thus included in the capital budget” BUDGET ESTIMATES 4 (Peavler, 2017). Included in the capital budget are the buildings and machinery. Coca-Cola has many plants around the globe. Having these plants in various parts of the world is important as it helps in making their products attractive. These plants are assets that can be used in achieving new product production. Why? These plants are the company’s long-term assets. In their plants, the company has machinery that not only manufactures but also packs the Coca-Cola products. The machinery is crucial and will help in the achievement of Coca Cola’s objectives. In conclusion, with this strategic plan, there is no doubt that the Coca-Cola Company will be able to achieve its set goals. Most importantly, the company will be able to control over 95% of the market share. Having the operational budget and the capital budget are in line with the organization’s financial limits and are also vital to the organization's success. BUDGET ESTIMATES 5 References Jiambalvo, J. (2016). Managerial Accounting, 6th Edition. [VitalSource Bookshelf Online]. Retrieved on September 12, 2016 from https://ambassadored.vitalsource.com/#/books/9781119227892/ Peavler, R. (February 01, 2017). Capital Budgeting and Its Importance in Business. Thebalance.com. Retrieved on April 23, 2017 from https://www.thebalance.com/capitalbudgeting-and-its-importance-in-business-392912# Running head: HR STRATEGIES 1 Introduction Pamela Heaney Rasmussen College Author Note This written assignment is being presented on April 23, 2017 to Professor Hopfensperger Management Capstone Class. HR STRATEGIES 2 Introduction Every organization has to set goals and objectives that it aims to achieve within a particular time frame. Having these goals are paramount for a company since they help organizations in mapping their way forward. Goals help the organization increase profits and sales. Several measures need to be put into consideration in the achievement of these set goals. The Coca-Cola Company has set several goals and is using strategic implementation plans to achieve these goals. Goal Choices Strategic business objectives are goals and are the most critical to the current and future health of the soft drink giant. Coca Cola’s three strategic goals are to use all their assets, brands, financial strength, unrivaled distribution system, global reach, and a strong commitment to their management and associates worldwide to achieve long-term sustainable growth. By sustainable growth, this includes the people. They want to be a great place to work where people are inspired to be the best they can be without discrimination. The company seeks to bring the world a portfolio of beverage brands that are healthy and will satisfy people's desires and needs. The company also aims to nurture a winning network of partners and to build mutual loyalty by branching out into other healthier products. Attracting Employees Every employee has a crucial role in ensuring company goals are achieved. Coca Cola needs to attract employees that would commit in their duties. Coca-Cola controls over 95% of the market share, and this means that employees working for the company are dedicated to making the business successful. Ensuring that employees have the right public relations skills is also HR STRATEGIES 3 paramount. This will guarantee that employees can relate well with each other, customers and other people outside of the company. In achieving this organizational goal, integrity for the company is a must. Coca-Cola has always stood for quality and integrity with a commitment to serve customers and communities. In the hiring process, some factors should be considered to ensure that only qualified employees are hired. Looking at the potential hires qualifications, work experience, and history is a good indicator when hiring an employee. Ensuring that the goals of the company, as well as the strategic plan for the business, are communicated during the hiring process is a must. This will indicate that employees are ready for the task ahead. Diversity is key during the hiring process “The company is committed to equality and diversity in all aspects of the workplace” (Singh, 2014). A diverse workforce can provide real benefits to a company besides just satisfying legal compliance and good faith efforts. In fact, as Coca Cola’s markets expand globally being able to understand and reach out to the individual needs of people from other cultures and regions will be vital. A multicultural, talented, and trained employee base can give the company dominant advantage. Develop/Training Training employees present an opportunity to expand their knowledge base. Having continuous training in the workforce is very vital for the success of the Coca-Cola. Training employees in online platforms can be beneficial for yearly training since training can be done to a large group at the same time. New hires would benefit better in a classroom setting since here they can meet their supervisors and understand what they would expect. This will ensure relations are improved and create room for interaction and collaboration among new employees. Retaining Employees HR STRATEGIES 4 Hiring employees is just the beginning in creating a strong workforce. The next is for Coca-Cola to keep them. Excessive employee turnover will cost the organization in time and productivity. These tactics are beneficial for the company to retain their employees. For employees to stay, the Coca-Cola could introduce employee packages that are aimed at rewarding employees on merit. Ensuring that employees are recognized for work well done is significant. Creating a working environment that is both friendly and cooperative is also beneficial in retaining employees. This could, however, prove expensive since resources are required to implement this activity. With having a reward system in place can help improve employee morale and ultimately increasing productivity and better profit for the company. In conclusion, Coca-Cola has been around for many generations, and if it did not have goals, it would not be so successful. The company’s employees are a big key to their continuous achievements. In the hiring and attracting new hires, as well as retaining, the company needs to make employees aware they are partners in making the success of the business a reality by investing in their work and helping them achieve career goals. HR STRATEGIES 5 References Hays, E. (August 16, 2015). Coca-Cola: We stand for Quality, Integrity. USToday.com. Retrieved on April 21, 2017 from https://www.usatoday.com/story/opinion/2015/08/16/coca-cola-company-ed-hayseditorials-debates/31818829/ Singh, J. (November 7, 2014). How Coca-Cola Hires - It's All About Diversity. Linked.com. Retrieved on April 21, 2017 from https://www.linkedin.com/pulse/2014110715142510432781-how-coca-cola-hires-it-s-all-about-diversity Running head: BUDGET ESTIMATES 1 Coca Cola-Budget Estimates Pamela Heaney Rasmussen College Author Note This written assignment is being presented on April 23, 2017 to Professor Hopfensperger Management Capstone Class. BUDGET ESTIMATES 2 Introduction Every organization has to set goals and objectives that it aims to achieve within a particular time frame. Having these goals are paramount for a company since they help organizations in mapping their way forward. Goals help the organization increase profits and sales. Coca-Cola seeks to bring the world a selection of beverage brands that are healthy and will satisfy people's desires and needs. The company also aims to nurture a winning network of partners and to build mutual loyalty by branching out into other healthier products. Some improvements should be made for the company to offer different products. That is where a budget comes in play. Coca-Cola uses various types of budgets to keep the business operating. These budgets help the company allocate the money they have received and spent or expect to receive and spend. Types of budgets used at Coca Cola are as followed: Master Budget, Sales budget, Operations Budget, Production Budget, and the Direct Material Purchases Budget. They also budget for overhead cost and sales/administrative Cost. The operation budget is part of the company’s master budget. “The master budget includes budgets for sales, production, direct materials, direct labor, manufacturing overhead, selling and administrative expenses, capital acquisitions, and cash receipts and disbursements, as well as a budgeted income statement and a budgeted balance sheet” (Jiambalvo, 2016). With the operation budget which is a detailed plan that estimates how much income Coca-Cola expects to make and what it thinks the business expenses will be in, typically within a year. Companies usually use separate operating budgets to create plans for each area of the operation. Examples of commonly used operating budgets are sales, production or manufacturing, labor, overhead, and administration. BUDGET ESTIMATES 3 Coca-Cola’s Operation Budget Cost Categories Sub-categories General Operation- cost to innovate new products. 1.) Research/Development 1.) Cost involved 2.) Travelling Cost in purchasing the 3.) Inventory Cost research materials over the given duration. 2.) Involves the costs of the 400,000 researchers travelling to conduct their research 3.) Purchase additional machines and other materials that will facilitate the process of innovation. 1.Hiring of new employees 1.) Recruitment 2.Training the new employees and selection 3.Retention of employees process will need financing 150,000 2.) New employee training program 3.)Striving to retain employees 1.)Publicizing Advertising 200,000 2.)Promotions Coupons. Human Resource Marketing/Sales after product development. Miscellaneous All other costs that will be associated with the innovation of new products. Cost Description In sub-categories cost. Different areas of operations of the company. Approximate Expense 300,000 Capital Budget Capital budgeting" is the process of determining which long-term capital investments should be chosen by the firm during a particular period, and thus included in the capital budget” BUDGET ESTIMATES 4 (Peavler, 2017). Included in the capital budget are the buildings and machinery. Coca-Cola has many plants around the globe. Having these plants in various parts of the world is important as it helps in making their products attractive. These plants are assets that can be used in achieving new product production. Why? These plants are the company’s long-term assets. In their plants, the company has machinery that not only manufactures but also packs the Coca-Cola products. The machinery is crucial and will help in the achievement of Coca Cola’s objectives. In conclusion, with this strategic plan, there is no doubt that the Coca-Cola Company will be able to achieve its set goals. Most importantly, the company will be able to control over 95% of the market share. Having the operational budget and the capital budget are in line with the organization’s financial limits and are also vital to the organization's success. BUDGET ESTIMATES 5 References Jiambalvo, J. (2016). Managerial Accounting, 6th Edition. [VitalSource Bookshelf Online]. Retrieved on September 12, 2016 from https://ambassadored.vitalsource.com/#/books/9781119227892/ Peavler, R. (February 01, 2017). Capital Budgeting and Its Importance in Business. Thebalance.com. Retrieved on April 23, 2017 from https://www.thebalance.com/capitalbudgeting-and-its-importance-in-business-392912#
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Importance of
Technology in
Business
NAME
COURSE
TUTOR
DATE

Goals of Technology in
Business


Technology allows us to have better automated
solutions.



One of the main goals of incorporating
technology in the business is increased
productivity.



The other goals include increased speed,
increased ease of sharing information and also to
decrease the human error.

Benefits of Technology in
Business


Technology come with a lot of benefits. Some of
the benefits of technology include;



Increased in automation and productivity due to
the increased efficiency and decreased human
error.



Increased effective and quick communication
hence the employees are able to collaborate
effectively.



Even across large distances.

Benefits of Technology in
Business


Valuable records that belong to the company
are stored safely without the need for server
upkeep.



With software such as cloud storage like Drop Box,
the information is protected.



This will thus maintain the reputation and save the
cost that comes with unsecured data.



From all the listed benefits, the firm is able to save
finances.



With the increased productivity a firm can do a lot
with fewer workers hence reduced payroll costs.

Cloud Computing
Technology


Cloud computing an internet-based computing
that provides shared processing resources and
data to computers and other devices on
demand.



Some of the computing resources include severs,
computer networks, storage, applications, and
other services.



Cloud computing and storage solutions enable
enterprises to store and process data in either
privately owned or third party data centers.

Strengths and Weaknesses of
Cloud computing
Technology
 Nearly all businesses use the cloud for some of its
software business (Ripton, 2016).

...


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