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Review this case study - A SWOT Study of the Development Strategy of Haier Group as One of the Most Successful Chinese Enterprises

Find five examples of the company's goals. List them. Determine what internal resources they already have and what resources they will need to have in order to achieve those goals.

post contains a strong statement that completely answers the assigned discussion questions. Post demonstrates understanding of the material. post is backed by course readings and/or outside sources with proper citations

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Running head: DEVELOPMENT STRATEGY

Development Strategy of Haier Group
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DEVELOPMENT STRATEGY

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Development Strategy of Haier Group
Haier Group is a leading brand of white goods worldwide which was developed in 1984.
Its headquarters is in Qingdao China and is the most cherished brand in China. SWOT analysis
can help this company to identify its strength to develop successful strategies. Haier Group
developed various goals which include; diversification, globalization, ...


Anonymous
Excellent resource! Really helped me get the gist of things.

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