(Sutter Homes Wine) Chapter 6: Identify the primary target market for the good(s) or service(s) to be marketed using demographic, geographic, and/or behavioral descriptors.  Identify the key benefits the product(s) deliver(s) to the target market and the features that deliver these benefits.  Prepare a market-attractiveness/competitive-position matrix for the segment Chapter 7Write a positioning statement and a value proposition for the product(s) to be marketed.  Construct one or more perceptual maps or a vale curve to clarify its positioning versus competitors.  ** Any statistic or number used in the paper must have a reference

Dependency How are American Airlines and Comcast alike? If you were the Director for Long Range Product Development at Boeing, would you have any interest in the product life cycle for American Airlines? How about Panasonic and Comcast? If you were the Director for Long Range Product Development for Panasonic would the product life cycle for Comcast of interest? What is the implication for the marketing strategist and the product life cycle concept? 2.  Ecology and Cascades The "product life cycle" is a popular marketing theory and is referenced in marketing literature often. The articles assigned this week offer two other theories about product life: product-market evolution and information cascades. How is each theory unique? How are they related? Is one theory more "useful" for marketing forecasting and market strategy? Explain your position. 

Assignment: Motivation Motivation, personality, and perception are all tied to consumer behavior in various ways, such as brand personality, emotional motives, and perceptual mapping. For this assignment, choose two of the three topics listed below, and find a scholarly journal article (peer reviewed) from the Ashford University Library for each. a. Motivation and Consumer Behavior b. Personality and Consumer Behavior c. Perception and Consumer Behavior Write a two page summary for each article (four pages total for the assignment), and show how it applies to the learning from the chapter(s), integrating and applying the concepts as they relate to consumer behavior and marketing. Be sure to include a properly formatted Reference, using APA style. Two pages is the minimum for each summary and it is perfectly acceptable to have more. Databases such as EBSCOhost, Academic Search Premier, Business Source Elite, ProQuest, and even psychology databases such as PsycArticles and others are good starting points. Grading Criteria Motivation 6 points Content Criteria Weight The written assignment provides a summary for Article #1 (must be from the Ashford University Library) on one of the three topics listed below: a. Motivation and Consumer Behavior b. Personality and Consumer Behavior c. Perception and Consumer Behavior 1.25 The written assignment provides a summary for Article #2 (must be from the Ashford University Library) on one of the three topics listed below (different from Article #1): a. Motivation and Consumer Behavior b. Personality and Consumer Behavior c. Perception and Consumer Behavior 1.25 The written assignment discusses how Article #1 (from the Ashford University Library) applies to the learning from the chapter(s), integrating and applying the concepts as they relate to consumer behavior and marketing. 1 The written assignment discusses how Article #2 (from the Ashford University Library) applies to the learning from the chapter(s), integrating and applying the concepts as they relate to consumer behavior and marketing. 1 Writing Skills The written assignment demonstrates correct grammar, spelling, and punctuation and is written in accordance with APA style as outlined in the Ashford Writing Center. .5 Style Criteria The summary article #1 is at least two pages in length. .5 The summary article #2 is at least two pages in length. .5