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i want to buy something

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MKT 625 - week 1
MKT 625 - week 1
Utilizing the REQUIRED text:Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10thed.). Upper Saddle River, NJ: Pearson. Answer BOTH 1 & 2: 1. Marketing ConceptDefine consumer behavior and discuss the underlying premise of consumer behavior, themarketing concept. Why is consumer behavior rooted in the marketingconcept? How does customer value and customer satisfaction play into themarketing concept? Open the link below and review the customer servicefacts. Why is it important for a business to focus on customer value andsatisfaction? Do you fall into any of these categories and if so, whichones? Explain why. Customer service facts 2. The Consumer Research Process Use the Consumer research interactive learning object to deepen your understanding of the order of steps in the research process. There are six steps in the consumer research process. Pick a product or service you have an interest in and question about. Describe the product or service, your question(s) and the research process to lay the foundation. Walk through each of the six steps as it relates to your product or service, providing your analysis of each and what you would do specifically at each step and why. Which step was the most informative and why? Which step was the least informative and why? Did the process help address your question (s)? Integrate and apply the concepts from the learning in your response. Examples: Why was the Snuggy so successful and is there still a market for it? Do consumers prefer McDonalds or Burger King? Should we expand globally?

Week 1 - MKT 625
Week 1 - MKT 625
Utilizing the REQUIRED text:Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10thed.). Upper Saddle River, NJ: Pearson.Answer BOTH 1 & 2:1. Marketing ConceptDefine consumer behavior and discuss the underlying premise of consumer behavior, themarketing concept. Why is consumer behavior rooted in the marketingconcept? How does customer value and customer satisfaction play into themarketing concept? Open the link below and review the customer servicefacts. Why is it important for a business to focus on customer value andsatisfaction? Do you fall into any of these categories and if so, whichones? Explain why. Customer service facts 2. The Consumer Research Process Use the Consumer research interactive learning object to deepen your understanding of the order of steps in the research process. There are six steps in the consumer research process. Pick a product or service you have an interest in and question about. Describe the product or service, your question(s) and the research process to lay the foundation. Walk through each of the six steps as it relates to your product or service, providing your analysis of each and what you would do specifically at each step and why. Which step was the most informative and why? Which step was the least informative and why? Did the process help address your question (s)? Integrate and apply the concepts from the learning in your response. Examples: Why was the Snuggy so successful and is there still a market for it? Do consumers prefer McDonalds or Burger King?Should we expand globally?

Market Opportunities (Response)
Market Opportunities (Response)
This is in response to
the (2) Discussion Questions you responded to a few days ago
Disc 1 (Bounded
Rationality)
Well thought out
respond. "I would not due this since the error only represents the changes
in the prices of the stock. These changes do not reflect the value of the
company. As a result of this, the error will not have any effect in the
future welfare of the company. If the economy will be down at that time,
then the stock prices will also be low. This in turn might result in me
making huge loss." What do you believe this connection is to marketing and
our customers?
Disc 2 (The
Competitive Environment at the Industry Level)
Let's look at your
choice, "In my opinion, coming up with a gasoline station is the most
attractive business opportunity. This is because it seems to be very
stable as there is no interference with the prices of the gasoline
products." I see many gas stations going out of business......so is it
that stable? We will most probably always have the need for gasoline but what
about our competitors and the many choices? What does that factor play in the
big picture?

Emotional Product Positioning
Emotional Product Positioning
You have been hired as a marketing troubleshooter for a previously
prosperous hotel in the center of Paris, theJardin de Villiers. The
hotel has been suffering a decline in guest registrations and revenues for
several years. You have examine the books and property and concluded that the
location of the establishment is not the problem and the opportunity for a
successful business enterprise is still there. The problem is the marketing,
which begins with a clear definition of customer segment and an appropriate
differentiation, followed by artful positioning to support price strategy.
Study the website promotion. In terms of positioning this market offering,
where do you think the problem/challenge lies? What image does the marketing
mix seem to project? How would you position the hotel? Get beyond clean sheets
and free continental breakfast. Conduct a brief Internet research on the
competition. Then pose a tentative direction for your positioning strategy.
Make a list of emotive and affective qualities, and tease potential guests with
potential surprises just over the rainbow—the rainbow they can't express.
Express it for them. Propose a unique mental image for the hotel. Estimate a
tentative cost for your plan. Respond to at least two of your classmates'
postings.
http://www.jardindevilliers.com/en/home.htm

Marketing Communications -case study
Marketing Communications -case study
Please read case A continuing story or a new little Mini adventure? Answer the following questions. Approximate length, ½ page per question. Use APA format for your paper.How has BMW achieved continuity of brand message without alienating existing customers and encouraging new Mini purchasers?What elements of the marketing communications mix have been used to build and/or maintain the Mini brand narrative?List the ‘explicit’ and ‘implicit’ elements of communication illustrated by the ‘It’s a Mini Adventure’ campaign.

Strayer University MKT 500 Marketing Management DQs week 1 questions 1
Strayer University MKT 500 Marketing Management DQs week 1 questions 1
Marketing Concepts" Please respond to the following:
*Provide a recent example of a product you purchased that demonstrates marketing as an exchange relationship. Analyze the 4Ps as it relates to this purchase's exchange relationship.
*Make an argument for the most important and the least important aspect of the 5Cs.
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