positioning statement and motto

Anonymous

Question Description

open the file listed below and answer the questions in 5-6 sentences.

Amazon

Amazon's Mission Statement
Amazon.com has had a clear focus and a solitary mission since it began. Founder Jeff Bezos has publicly referred to the Amazon.com mission statement as the guiding force behind his leadership decisions many times in the company's 18-year history. It can be concluded that the success of Amazon.com as the top Internet retailing company in the world is due at least in part to their unwavering commitment to this mission and the daily execution of it. The mission and vision of Amazon.com is...

"Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."

Amazon's 2001 Positioning Statement (when it almost exclusively sold books)
For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.

For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.

Tutor Answer

EinsteintheProf
School: Purdue University

Good luck in your study and if you need any further help in your assignments, please let me know.Goodbye.

1
Running head: AMAZON COMPANY

AMAZON COMPANY
Name
Lecturer
Module
Date

2
AMAZON COMPANY
Amazon Company
1. Amazon target customers
Firstly, one ought to know that Amazon is an American based commerce company
mostly dealing with electronic business plus holding the cloud computing with its founding date
being on 5th July 1994 (Brandt, 2011). The owner of the company is called Jeff Bezos and
headquarters based in Seattle, Washington. This company is ranked as the largest retailer
headquartered in the globe hailing from its total capitalization and market sales. There are
various reasons behind Amazons' stay on the market for long such as cost savings which are
returned to the customers in the form of lowered prices. It should also be noted that the earlier
Amazon's adopters are entitled to as the company's most ideal customers with the inception days
from being a bookseller to the latest launches such as Amazon Echo hence cultivation of a
uniquely made brand for the tech-savvy world. The above mentioned is one of the powers
inherited by the Amazon company serving as the basis for core customers (Byers, 2008).
The customer-centric trait exposed by the Amazon Company is the key to its success with
each client's journey accruing no time wastages hence the obsessive focus on the customers. One
of the criterions used in marketing is the use of electronic mails whereby Amazon is using an
extreme refined electronic mailing (Saunders, 2007). Here, there are about nine distinct
transactional marketing mails taking the users through an onboard process. The Amazon account
holders are accustomed to this site plus in all services by the company leading them to have a
continuum in purchasing. Another marketing channel is the reviews and the ratings. Notably,
Amazon was the first to put a review system in their sites dating back in the year 1995.

3
AMAZON COMPANY
It is a fact true to the core to state that...

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