Description
Please read the pdp attached to this, and make a analysis and summary of the book. It has to be 2 pages or maximum 3 pages.
Explanation & Answer
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Personal Selling Book Summary
Thinking Fast and Slow by Daniel Kahneman addresses human irrationality. The book
begins with a two part system of the brain, System I and II. System I is dubbed the Intuition part.
It is devoid of logic and operates automatically. On the other hand, System II is the logic part,
denoting effortful activity mentally. System I is the reasons humans have cognitive biases and
unconscious errors which lead to wrongful conclusions. All chapters in the book have lucid first
hand experiences that Kahneman and his friend and colleague Amos Tversky studied over the
learning experience in the process. The book gives credit to The Black Swan with regards to
narrative fallacy and the halo effect. The book keeps human flaws in reasoning on one end and
juxtaposes human confidence on the ...
