Researching Marketing Questions


Question Description

Purpose of Assignment

This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.

Assignment Steps

Part 1:

Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

  • Major areas of increase and decrease in revenue or type and/or category of business
  • Trends that are evident in terms of revenue or type and/or category of business
  • Insights that would help formulate marketing strategies to either continue growth or reverse decline
  • Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

Part 2:

Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.

Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:

  • Name of Company
  • Location of Company Headquarters
  • Name of Product or Service selected
  • General description of company (number of employees, revenue, type of ownership, web page, etc.)
  • General description of product or service

Format your assignment consistent with APA guidelines.

Tutor Answer

School: UCLA



Marketing Management Memorandum
Institutional Affiliation




DATE: APRIL 28, 2017

Senior Vice President (SVP)

FROM: Marketing Analyst

Analysis of marketing report and summary with insight and complementary for the

Senior Vice President (SVP).
Thank you for giving me the opportunity to work with your company. As requested, I have made
an analysis of the marketing sector in the company and summary with insights and
commentaries. I have evaluated the major areas of increase and decrease in revenue of the
business, analysis of trends that are evident in the terms of revenue and the type of business
carried out. I have also outlined the insights that would help much in the formulation the
marketing strategies that will determine whether to carry out the business or decline it and the
strategies to use to so as to achieve the marketing goals (Makridakis, & Wheelwright, 1977).
In my analysis, I focused on the major areas of increase and decrease in revenue in the business.
So as to get a correct analysis I thus carried a test two of our best products. Releasing the two
products on the market helped me in understanding the best way to compute the products costs
so as to make it easy to lower and increase revenue. Based on the test carried out, I raised the
following conclusions:

The cost of the products should be balanced depending on the quality of the product before

being released to market since a high-quality product must have a higher price than a lower
quality product.




Developing other new products will also help in determining the revenue and finding new

customers too. Increasing the product prices, displays of retails and after services offered to
customers will promote the growth of revenue. Decreasing both direct and indirect cost,
benchmarking the key financials and overheads will result to reverse the decline.

More revenue does not mean that a company must be performi...

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