Finding an article

User Generated

sn338887

Business Finance

Description

Hi, my assignment is to find and article. i will provide you with full information.

The deadline is Tomorrow Friday at 3:00PM April,28,17

an article than about 7 pages length or so.

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a) Advertising Goals and Objectives The Project Coordinator should select one choice for each of the following tables, and explain his/her decision to the other team members for discussion. The Research Analyst should find an article on the Hierarchy of Effects or AIDA model and relate the article to the advertising goals and objectives chosen by the Project Coordinator. (This is article opportunity #5.) Selection Demand Oriented New Market - Inform to achieve purchase. Savvy Market - Persuade brand is better to achieve purchase. Bored Market - Remind of benefits to achieve purchase. Image-Oriented Industry Advertising Goals To create target market awareness for a new brand. To acquaint consumers with new business or store hours. To reduce the time salespeople take to answer basic questions. To gain brand preference/insistence. To increase store traffic. To achieve brand loyalty. To stabilize sales. To maintain brand loyalty. To sustain brand recognition and image. Company To develop and maintain a favorable industry image. To generate primary demand. To develop and maintain a favorable company image. To generate selective demand. ✓ Selection Appeal Pioneer ads v Competitive or comparative ads Profit Health Advertising Theme(s) Table Focus Objective Product or Product is new, so ads focus on features, providing information Service to achieve purchase. Related Consumers know about product category, emphasis is on comparing prices, features, etc. to competing products to persuade buyers to buy your brand. Consumer Product/service will help save consumers money. Related Product/service will help extend a consumer's life, be preventative medicine, or increase quality of life. Product/service will facilitate romantic relationships, meaningful relationships. Other consumers will admire customers for using/buying the product. The product/service helps to save time/effort for consumers. Consumers will use product/service for leisure time. Product/service will make consumers feel better about themselves. Consumers may face extremely unpleasant consequences if a choice is made not to use/buy the product/service. Love/romance Esteem Can Incorporal info features Convenience Fun/pleasure Vanity/ego Fear/Shock MK 200 Assignment #3 instructions, page 10 of 16
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Explanation & Answer

Attached.

Running Head: ADVERTISEMENT GOALS AND OBJECTIVES

Advertisement Goals and Objectives
Name
Institutional Affiliation

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ADVERTISEMENT GOALS AND OBJECTIVES

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In this context, the company's image-oriented that strives to develop and maintain
favorable company image and to generate selective demand is chosen. The product side that
strives to appeal pioneer ads for a product that is new, so ads focus on features, providing
information to achieve purchase is selected. The art...


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