Mistine: Direct Selling in the Thai Cosmetic Market, business and finance homework help

timer Asked: Apr 29th, 2017
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Question Description

https://dsnblog.com/tag/mistine/, http://www.mistine.co.th/en/Company/history.php write a paper on the current positon and strategies of strategic planning of Mistine. Within your paper be sure to answer the following questions:

  1. Based on the SWOT analysis provided in the case, what are two or three factors that Mistine should stress in its strategic planning as it looks to continue growth and dominance in the Thai market?
  2. How can Mistine match its strength with its market opportunities to create competitive advantages moving forwards?
  3. How can Better Way stay on top in Thailand while it looks to expand internationally?
  4. How does Mistine strategies compare to Mary Kay Cosmetics in the US?

Tutor Answer

School: UC Berkeley

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Mistine Case Study
Name of Student
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Mistine Case Study

Based On The SWOT Analysis Provided In The Case, What Are Two Or Three Factors
That Mistine Should Stress In Its Strategic Planning As It Looks To Continue Growth And
Dominance In The Thai Market?
The main aspects that the board should put more emphasis on is the strategic planning of
Mistine as the company continues to expand and dominate in the market of Thailand. These
strategies are composed of: firstly, recognition of global factor. Regarding the article written by
Ferrell and Hartline (2012), technology is dynamic and keeps on changing in this digital era.
Still, the urge to tune with the current tendencies in the advancement in technology, for instance,
networking channels and the digital integrated communications such as twitter, Facebook, many
other online websites. These developed platforms, it is a newfangled style of advertisement
because many businesses use the online advertisement to advertise their wares.
Besides, they allow and enable the direct selling of goods. This technique will allow the
all Mistine to sell their products directly and it would increase its sales. Therefore, the managers
and people in charge are required to put more of direct selling in the strategic plan of Mistine.
This feature is facilitated by this networking that enables customers to have up-to-date
knowledge or information concerning the products of the firm. Additionally, they are able to
present their goods and make available their ideas that the organization should add in this
technique to boost the sales and production of their products. In addition, the website builds up a

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