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Running Head: SHEPHERD COMPANY
The Shepherd Company will start out as a small export business in the USA. However,
the enterprise would then diversify in electronics and industries. The company will focus on
producing smartphones, television set, music system, digital watches, and refrigerators. The
business will be responsive to change and opportunity in the business world that are being
brought by the digital era. Besides, the company will be involved in constant innovation and
attractive, marketable goods. This reason is that we cannot put all of our eggs in one basket. The
aim of the enterprise is to be positioned as one of the world leading leaders in the digital
technological trade. Brooklyn, New York will be headquartering for Shepherd Company. The
paper would create a company that would diversify for profit.
Main Capabilities and Technologies
Development and Research
It is stated that innovation will be key in the success of Shepherd Company. Therefore,
the business would try to strengthen and maintain its dominance in the market when it starts
operations. This action can only be done through the fast introduction of new invention. This
process would help the company to be competitive in the new digital era. The company has
stated that they would emphasize on the high importance of a global R&D network, imaginative
human resources, and a strong association among business partners all along the commitment to
ongoing ventures and supply chain (Morecroft, 2017).
The company will display its strong responsibilities and commitment to the environment
of the world. It will try to make efforts to come...
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