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Running Header: EACH MINUTE COUNTS Every Minute Counts Anad is a short form used in place of advertisement that is displayed to a potential customer or used to enhance a campaign. The main objective of ads is to inform and motivate and atthe same time change the thinking pattern of the recipient. Once aired on radio or displayed on television it changes from being an ad to a commercial.I picked one advertisement 1 EACH MINUTE COUNTS 2 that is meant to the general public with the title “Each Minute Counts”. The ad has a large clock in it with a gray seal that is stuck in between the hour and minute hand. The seal has that crying out look on its face that suggests it could be in deep agony. Underneath the animal is some blood dripping down and its flown down the face of the clock. The most conspicuous colors used in this ad are black and red. Just above the clock are some written words reading “Every 60 seconds a species dies out, Each minute counts. Each donation helps.” The firm that is making the advertisement is BUND and there is perfect use and combination of pathos, ethos, varying colors and very bold text illustrations that are catchy to the viewer’s eyes. "Every Minute Counts" utilizes a great deal of emotion with a specific end goal to influence the pursuer to make a move.The top most right corner holds the logo BUND which is a word signifying the relationship of the environment and nature protection of the German branch of friends. This hence brings the ethos since the observer easily identifies that it is indeed an ad legally obtained from reliable sources. This open administration declaration builds up sentiment by demonstrating lots of feeling in the seal's face. The seal is gradually however without a doubt being squished to death. The observer can plainly observe and comprehend the torment and sufferingthat the animal is undergoing. This acts as enough evidence that it is indeed in pain which in turn makes the viewer feel that something must be done soonest possible to prevent death. It is exactly what BUND wants done but with immediate effect and more attention. Despite the fact that creatures aren't being slaughtered at the hands of a clock, they are being executed by poor situations and medications. Ideally, in the wake of seeing this ad, more individuals will need to give to BUND EACH MINUTE COUNTS 3 to help creatures get better ways of life. As should be obvious, ethos and sentiment are crucial parts of this exposition. The color pattern and arrangements used in this ad make it easy to gain the attention of readersof the ad. The larger part of this image is dull and marginally appalling. The shading that is most appealing and first to identify is the red color. What catches the attention of the viewer is also the second- hand. The seal is been squeezed and bruised since is the evidence of blood trickling down the clock’s background a good indicator that the seal is undergoing some torture of some kind. Colors used here could be best described as the best selection because others colors could not help bring the real meaning and significance that is displayed. This colors bring out the mood of fear and sorrow portraying that something not so good is being talked about indirectly. This dark colors will always make people think of things that cause discomfort and those that are frightening contrary to bright colors which may talk about happiness and joyous moods more, the viewers of this ad are therefore prepared in advance of the subject being made known to them and discussed. The text in this advertisement board is hence very fundamental and equally important in ensuring that each and every viewer is persuaded. The words running on it are “Every 60 seconds a species dies out. Each minute counts. Each donation helps.” Where the original mind behind this statement did not have to use very complicated words to bring out his idea but instead became very short and precise to his point. This is one way of catching the reader’s attention since many are those who cannot get the real meaning of such words if they not used in an ad. The main aim of doing this is so as to create a sensitive message that will be appealing to the viewers and clearly send out the message that something indeed need to be done before it EACH MINUTE COUNTS 4 gets late. Donations towards the BUND will only be there if at all many and more are reached by this ad and most of all understand exactly that some seals need to be saved. This picture utilizes few instruments that are exceptionally compelling in influencing readersto give and donate to BUND. General society benefit declaration utilizes emotion and ethos, colors and enticing content with a specific end goal to express what is on their mind and help watchers comprehend this is basic for them to help creatures needing a superior way of life. In general, the creator and craftsman of this commercial made a remarkable showing with regards to with utilizing these instruments for their own particular advantage and in addition the advantage of edgy creatures. This notice proficiently expressed what is on its mind through straightforward content and an exceptionally itemized picture. "Every Minute Counts" is an exceptionally persuasive promotion, and its message ought to be spread all inclusive. Ideally, it has made individuals more mindful of the out of line treatment of creatures around the globe. References Dáquepensar. (2017). Pinterest. Retrieved 20 March 2017, from https://www.pinterest.com/pin/380343131007328759/ EACH MINUTE COUNTS WRIT 111 Grading Sheet 5 Essay #3, Ad Analysis Disclaimer: This grading sheet is a guide that I use for two purposes: 1) to help me grade your essay fairly, and 2) to help you learn how to improve your essay. Please understand that this is not an exact system; your grade is based on my overall, final judgment Student Name: Superior best possible Good minor flaws Passes but needs major improvements No pass Fails A B C D F EACH MINUTE COUNTS Introduction & Thesis 10% Support/ Content 30% Structure 10% Overall clarity and style 20% Grammar & punctuation* 20% APA Format 10% The introduction engages readers’ interest. Ad is clearly and thoroughly described so that readers who may not have access to the ad can easily visualize it. The essay has a main point (a debatable thesis) stated at the end of the introduction and answering the prompt in the assignment sheet. Where is logos? You include significant details in the ad which a casual reader might miss. You argue convincingly about how the advertiser uses logos, ethos, and pathos to sell to the target audience. Ideas are backed up with specific examples. The reader can understand your ideas easily. Your ideas and claims are specific, rather than vague. There is no ambiguity, confusion, or contradictions. Examples of logos, ethos, and pathos are introduced very specifically. The paper is organized and seems to follow an outline. Paragraphs are presented in a logical order so the reader can easily understand the writer’s meaning. Each paragraph is unified and sticks to one topic. Transitions create a clear flow between sentences and paragraphs. The reader can understand all sentences clearly. No sentences are awkward or confusing. The writing is concise and not too wordy or repetitious. The style is neither overly formal nor too casual. Slang is avoided. You choose precise, specific words rather than vague language. Your writing style contains few extraneous words, repetition, or wordiness. Sentences are varied and not “choppy.” Essay contains no run-ons, comma splices, fragments, pronoun problems, capitalization, and other grammatical errors. There are no misspelled words. Essay has been properly proofread. Essay uses template on Moodle. Citations are correct and use proper APA style for both in-text citations and References list at the end. Please note that this category is about citing properly. Failure to cite most sources will result in a zero! 6 XX XX XX XX XX XX XX XX XX XX If box is checked, your paper has been downgraded because it does not meet the minimum page requirements. Your essay should be approximately 1000 words, or 3-1/2 to 4 pages. If box is checked, I am requiring you to take a revised copy of this paper to the Writing Center for an in-person appointment. 1. Revise your paper according to my comments.2. Take this new, revised paper to the Writing Center, along with your revision. The tutor can help you make further revisions and polish your paper further. 3. Revise your paper again based on your meeting with the tutor, and turn in this polished paper to me. Grade C+ (C plus)
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Okay! Well I'm attaching two files. One is the updated copy with track changes. The second is a copy with those changes made plus I ran it through "grammarly" to make sure nothing was missed. Hope it's also good for you!

Running Header: EACH MINUTE COUNTS

1

Every Minute Counts
The American economy thrives through the use of advertisements that plague the general
public from every form of media and draw in potential customers. The main objective of ads is to
inform and motivate and at the same time change the thinking pattern of the recipient. An
example of this is the advertisement “Each Minute Counts”, which is meant to draw in the

EACH MINUTE COUNTS

2

general public. The ad has a large clock in it with a gray seal that is stuck in between the hour
and minute hand. The seal appears to be in deep agony. Underneath the animal is some blood
dripping down the face of the clock. The most conspicuous colors used in this ad are black and
red. Just above the clock are written words, which read “Every 60 seconds a species dies out,
Each minute counts. Each donation helps.” The firm that is making the advertisement is BUND
and their ad combines pathos, ethos, varying colors and very bold text illustrations that are
catchy to the viewer’s eyes and convey information.
"Every Minute Counts" utilizes a great deal of emotion with a specific end goal to
influence the general public to donate. The top most right corner holds the logo BUND, which is
a word signifying the relationship of the environment and nature as friends This creates ethos
since the observer easily identifies that it is indeed a trusted ad with information from reliable
sources. This open administration declaration builds up sentiment by demonstrating lots of
feeling in the seal's face, a use of pathos to emotionally connect the audience to the ad. The seal
is gradually however without a doubt being squished to death.
The observer can plainly observe and comprehend the torment and suffering that the
animal is undergoing. This acts as enough evidence that it is indeed in pain which in turn makes
the viewer feel that something must be done as soon as possible to alleviate the suffering of the
seals. It is exactly what BUND wants done but with immediate effect and more attention. The
creatures aren't being slaughtered at the hands of a clock, but it represents the poor situations
and medications that adversely affect the animals. Ideally, in the wake of seeing this ad, more
individuals will need to give to BUND to help creatures reach a life of normalcy. As should be
obvious, ethos and sentiment are crucial parts of this exposition.

EACH MINUTE COUNTS

3

The color pattern and arrangements used in this ad make it easy to gain the attention of
readersof the ad. The overall image is dull due to the color scheme making it marginally
appalling. The color...


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