examines how (PayPal) e-commerce technologies can create a competitive advantage for a firm.

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Description

First Part: Please summarize current practices, what does the organization use now. (2 pages maximum)

Final Part: you will make a set of specific recommendations of how to further leverage the site with technology. (13 pages minimum)

Note: The main body of the paper must be a minimum 15 pages not including any appendix items and reference bibliography, double spaced, 12 pt. Times New Roman Font.

Not needed -Cover page,Table of Contents, Executive Summary or the organizations background/history.. None of these items count towards the 15 pages and will not be read. Both parts must be completed. Any and all charts, pictures, screen shots if used need to be part of any appendices. Any sources used, please cite on a separate page

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Explanation & Answer

Hi,Find attached the completed work.Feel free to ask for any clarification or editing if need be.Looking forward to working with you in the future.Thank you.

Surname 1

Table of Contents
Introduction ..................................................................................................................................... 2
Current Technologies Being Used .................................................................................................. 3
Recommendations to leverage the PayPal site with technology ..................................................... 4
Digitization of StoreFronts ............................................................................................................. 4
Use of Augmented Reality .............................................................................................................. 5
Use of Chatbots ............................................................................................................................... 7
Social Media Marketing .................................................................................................................. 9
Video content use .......................................................................................................................... 11
Beacon Technology ...................................................................................................................... 12
Increased User Experience ............................................................................................................ 13
Data Integration and Analysis ....................................................................................................... 14
Increased Mobile Technology....................................................................................................... 16
Conclusion .................................................................................................................................... 17
Works Cited .................................................................................................................................. 18

Surname 2
Introduction
Electronic Commerce (E-Commerce) is defined as the selling and buying of goods and
services or transmission of data or funds over the internet. E-commerce uses many applications
like e-mail, shopping carts, web services, file transfer protocol and electronic data interchange
(EDI). PayPal is used to conduct business to business activities, online shopping websites, and
financial exchanges conducted online or trading. PayPal is increasingly enticing their customers
online by using tools like social media marketing, digital coupons, and targeted advertisements.
E-commerce is preferred due to its availability at all times, speed and ease of access, a wide
range of goods and services for the consumer to choose from and international reach. However,
it has some disadvantages as well like its limited service to customers, inability to inspect goods
before purchase, and the period needed to wait for delivery of the product. The market for Ecommerce has significantly grown over the last couple of years with more than a third of the
total US sales being from E-commerce in the past year. Most of this sale was done using mobile
devices and social media as well. This rise in PayPal usage has forced IT personnel to move
beyond the design and maintenance of infrastructure and start focusing on other customer facing
aspects like the security and data privacy of consumers while conducting their purchases. To
develop these systems, you must consider the information protection protocols and privacy rules.
To ensure this privacy and security of PayPal exchanges, the business must authenticate the
business transactions, encrypt communication, control the access that users have to resources like
web pages and implement good security technologies.

Surname 3
Current Technologies Being Used
E-commerce technologies keep improving daily with the development of technology
being on the rise. Current practices include M-commerce where people are able to make mobile
payments for goods and services at the comfort of their homes or offices. More than 34% of the
payments are done online through the smartphones. This can be done using the websites or the
having applications on your mobile phone. With access to the applications, the customer is able
to purchase goods online and comfortably pay for them. Through the use of apps, the retailers are
able to interact with the customers without physically being present to sell their products. By
having these apps on a customer’s phone, the customer is constantly reminded of the existence of
the business and the ease of access increases the customer’s use of the app which then leads to
increased sale for the retailer. The existence of a well-organized collection of products and
services makes it easier and faster for customers to access the website. Customers generally
prefer a website with a good and clear design as it’s attractive and easy to navigate. With rewards
such as personal shopping tips and digital coupons available, customers are able to frequently
buy goods to get the rewards. The use of the customer-centered approach has also furthered
PayPal business activities as the business devotes more time to their customers. This is where the
customer interface is convenient for the customer to the database from the website. The customer
should be able to do quick searches on products by typing just a few keywords on the product
they are looking for. The business is also keen on customer feedback and support. There is
enough documentation on all the products sold online. Customers get enough support online in
case they have any queries or comments regarding the products they have purchased. Customer
support people are responsible for ensuring the customers get the help they need to ensure that
the customers become frequent visitors. They also sort the relevance of the comments and

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organize them by topic. This, in turn, ensures good reviews on the business. If a customer is not
sure about a product, they automatically check the reviews of the product by people who have
used the product before. If a product is found to have great reviews and high-quality content,
most customers readily buy the product offered to them. Most businesses are therefore focusing
on the quality of their products to ensure customer satisfaction. The business then uses data
analysis to study the pattern of customer transactions and preferences which then leads to an
increase in the business sales.
With e-commerce technology constantly evolving, customer experience is increasingly
becoming essential to increase in sales. Customer value can be increased by many different
digital experiences to deliver products more quickly and even simplify the procedure of making
orders. Some of these practices include providing augmented reality technology, chatbots,
digitizing the storefront, video content technology, data integration, beacon technology,
increased use of social media, voice activated assistants and use of more m...


Anonymous
Just what I needed…Fantastic!

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