MGF 5611 - Semester 2, 2021 Advanced Supply Chain Management Group Assignment – Industry Sector Analysis Requirements: Groups of FOUR students. This group assignment should draw upon your knowledge of strategic management, operations and supply chain management and methods of analysis of industry sectors and supply chains. It can be based upon any industry sector (or a sub-sector) but please discuss this with your tutor before making a final decision. This assignment will be largely based on your in-depth review of the literature (academic journal articles, industry reports, government reports and consulting firm reports) but we encourage you to obtain first-hand evidence from individuals (key stakeholders namely managers, policymakers and consultants). Make use of the material from this semester that is uploaded onto Moodle including my recorded conversations with a number of industry experts. In addition, you should also draw upon your own experiences and those of others. In this respect, a discussion with an industry expert can be helpful in develop an in-depth understanding of the status of the industry sector and how it may develop in the future. You are required to conduct a detailed high-level analysis of the industry sector (not a specific single product as you did for the first individual assignment) using the following points as a guide. 1. Describe the make-up of the selected industry sector/sub-sector. Who are the major players involved (manufacturing companies and their suppliers, distribution and warehousing companies, retailers, industry associations, regulatory bodies, standards setting bodies, universities etc.)? How do they compete/support with each other? What are the dynamics of the industry? For this analysis, you could make use of the SWOT analysis, Porter’s five forces analysis, PEST analysis or PESTEL analysis. You can also think about using Stakeholder Theory. (See below for a summary of these concepts). 2. For the main product (or a family of products) produced, how has this changed over the past one to two decades? If a major shift has taken place in the design of the product, how has this impacted on the operations of the major members of the supply chain? Consider product innovation, process innovation and administrative 1 3. 4. 5. 6. (procedures) innovation that has taken place. If demand of the product has changed substantially, how has this impacted on the supply chains? What is happening in this industry sector with respect to green operations/supply chains, sustainability (triple bottom line), reverse logistics and closed supply chains (Circular Economy)? What support is being provided by governments to individual organisations and the industry sector as a whole? What industry development programs are on offer and what impact are these having on supply chains specifically? For your selected industry sector, what industry associations exist and what is their main focus, especially relating to supply chain development? For your selected industry sector, what linkages exist between businesses/industry, governments, associations and universities, especially relating to supply chains? Your submission can be in the form of an essay, properly structured (using the above 6 points as sections for example) and adequately supported by the literature. It is worth a total of 20% of the total marks for this unit. WORD LIMIT: 3,000 words including everything (executive summary, contents page, list of references, appendices) DUE DATE: Week 10 – 4th October 2021 by 6.00pm. Please submit a Word document on the Moodle site. ADDITIONAL SUPPORT PEST ANALYSIS https://economictimes.indiatimes.com/definition/pest-analysis Use the above link to learn about PEST analysis. Watch the video. Definition: PEST Analysis is a measurement tool which is used to assess markets for a particular product or a business at a given time frame. PEST stands for Political, Economic, Social, and Technological factors. Once these factors are analysed organisations can take better business decisions. Description: PEST Analysis helps organizations take better business decisions and improve efficiency by studying various factors which might influence a business such as political, economic, social, and technology. PEST analysis helps in making strategic business decisions, planning marketing activities, product development and research. It is similar to SWOT analysis, which stands for Strength, Weakness, Opportunities, and Threats. Let's study each individual factor of PEST analysis in detail. In PEST analysis, 'P' stands for Political environment. It includes government regulations or any defined rules for that particular industry or business. It also involves study of tax policy which includes exemptions if any, employment laws, environment laws, etc. 2 The letter 'E' in PEST analysis stands for economic factors. It gauges the economic environment by studying factors in the macro economy such as interest rates, economic growth, exchange rate as well as inflation rate. These factors also help in accessing the demand, costing of the product, expansion, and growth. 'S' stands for social factors that form the macro environment of the organisation. It includes the study of demographics, as well as the target customers. These factors help in gauging the potential size of the market. It includes study of population growth, age distribution, career attitude, etc. The letter 'T' in PEST analysis stands for technology. As we all know, technology changes very rapidly, and consumers are hungry to adopt new technology. It involves understanding factors which are related to technological advancements, rate at which technology gets obsolete (Example: the operating system in mobile phones), automation, and innovation. PESTLE ANALYSIS https://www.youtube.com/watch?v=Gv5fza6wHE4&feature=emb_rel_end https://www.youtube.com/watch?v=bYn4CyL3r5w Use the above links to learn about PESTLE analysis. Watch the video. STAKEHOLDER ANALYSIS See the following: https://www.stakeholdermap.com/stakeholder-analysis.html GROUP ASSIGNMENT STRUCTURE Title Page - include name of authors, date of submission etc. Executive Summary – this should include your key findings and recommendations. Table of Contents List of Figures List of Tables Acknowledgements Introduction – introduce your selected industry sector, discuss the scope and scale of your investigation (the region/country that you are focusing on), your motivation in selecting this sector, etc. Methodology – here you can make a statement on the various sources you have used for your data and the tools/techniques you have used for your analysis. 3 Results – present you findings relating to the SIX topics mentioned above. Discussion – here discuss the implications of your findings and develop relevant recommendations for the major stakeholders. Conclusion – highlight key contributions of your work, limitations and suggestions for future research. List of References Appendices. 4 2. For the main product (or a family of products) produced, how has this changed over the past one to two decades? If a major shift has taken place in the design of the product, how has this impacted on the operations of the major members of the supply chain? Consider product innovation, process innovation and administrative 1 (procedures) innovation that has taken place. If demand of the product has changed substantially, how has this impacted on the supply chains?
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