Journal1: Marketing Plan Part A: Executive Summary and Part B: Targeting Customers
Due Week 4 and worth 100 points
Note: There are two (2) parts to this journal entry.
Part A: Executive Summary
You will create a fictional start-up company that serves the U.S. market with a product or service.
Write one to two (1-2) paragraphs in which you:
Part B: Targeting Customers
You will now consider who your customers are and identify your market segment.
is vital that you clearly identify your target customers within your
marketing plan. Knowing your target customers will help you to:
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