Description
NO PLAGARISM! Paper will be checked by TurnItIn.
This assignment brings attention to the Business Jet market segment. Review the websites of http://cessna.txtav.com/ and http://www.embraer.com/en-US/Pages/home.aspx. After you become familiar with the companies by searching the links and reading about the businesses, go to the Business Jets products for each of the companies. Evaluate the websites’ marketing material (i.e. http://www.embraercommercialaviation.com/Pages/Def..., https://customcontentonline.com/download/121112_bu... ) for each company as you apply the determinants of service quality (see attached, page 7).
How do Cessna and Embraer differentiate their products and services from each other? What are their market segments? If applicable, consider categories of organizational buyers, segmentation of buyers, and method of segmentation.
Limit your paper to 400 words, excluding references. Format and cite your paper in current APA style, including Times New Roman, 12-point font, and double-spaced. Papers must be grammatically sound and free of spelling errors.
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Attached.
Running Head: CESSNA AND EMBRAER
1
Cessna and Embraer
Institution Affiliation
Date
CESSNA AND EMBRAER
2
Product differentiation
Embraer is an aerospace company in Brazil. The company deals with the production of
executive and military aircraft, as well as executive and agricultural aircraft. In addition to the
production, the company specializes in the provision of aeronautical services. Cessna, on the
other hand, is located in America and deals with the manufacturing of general aircraft. The
company’s headquarter is in Wichita, Kansas. Cessna also competitors from Embraer in that it is
mainly known for the manufacture of piston-powered aircraft that is small. The company a...