Description
Review the following videos that outline the Starbucks sourcing philosophy:
- Video 1: Follow Starbucks’ 15 Year Journey to 100% Ethically Sourced Coffee (2:00)
- Video 2: Responsible Coffee Practice: Plant and Protect: Conservation International (CI) (5:17)
- Video 3: What Is an Agronomist? (1:18)
How will the company's philosophy affect the cost and efficiency of its operation? Is Starbucks able to balance the triple bottom line and reinforce its culture of corporate and social responsibility? In other words, does Starbucks successfully fulfill environmental and social responsibilities while maintaining financial success? How should Starbucks prioritize its financial, environmental, and social investments to achieve long-term success?
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Starbucks Case Study
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Starbucks Case Study
Starbucks’ philosophy impact on cost and efficiency
Starbucks’ philosophy is based on five core values. They include creating a culture of
warmth and belonging, having courage, being present and ensuring respect, dignity, and
transparency, delivering the best, and being driven by performance from a humanity perspective
(Starbucks Coffee Company, 2021). Starbucks will need to invest financially in products,
services and practices that benefit its customers and the community it operates to fulfill this
philosophy. For example, to satisfy the va...