Pricing―One of the 4 P’s, discussion question help

timer Asked: May 6th, 2017
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Question Description

Discussion: Pricing―One of the 4 P’s

Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats. Execute the following steps to successfully complete this Discussion on the pricing component of the marketing mix:

Step 1: Choose a current events article on pricing from KU Online Library or from:

Step 2: Cover the following topics in your Discussion answer in essay format:
  • Discuss the key purpose of the article in relation to the pricing component of the Marketing Mix.
  • Identify two pricing concepts that you learned from reading this article.
  • From the perspective of a professional, what impact does the information on pricing in this article have on the marketplace?
  • From the perspective of a consumer, what impact might the pricing concepts in the article have on the buying decisions of consumers?
  • How might this information on pricing affect you personally?

Tutor Answer

School: Cornell University

Thank you so much.

Running head: Marketing


Institution affiliation:


Pricing component of the marketing mix in an online retailing

The key objective of this article in connection to the pricing component of marketing
blend is that it is simpler & faster for a customer & an online retailer to determine effective price
separate for their products by utilization of innovation & huge information. Retailer offer diverse
prices to various customers, this practice is mostly evident in an online platform.
Discount pricing & Skim pricing are the two pricing components. In Discount pricing,
organizations typically do as a part of promotion strategy of products & used to expand the
customers, traffic & sales while keeping in mind that they will buy different products as well. In

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