Description
Write an essay about ‘Social Media Marketing’.The essay should be a reflection of what you learned in this course this semester as it relates to social business, and should frequently reference both Tuten and Evans. Be sure to explain social media marketing and the value of it from a business perspective.You should also reference the social media zones, discuss at least four social media communication platforms used by businesses.Discuss what each of the platforms are designed/intended to do as well as cover the pros and cons of each. Do not forget to touch why SEO is so important, why marketing plans are effective, and how social media business can be measured. Please demonstrates your understanding of the core concepts. Provide examples throughout.
WORD COUNT "MINIMUM 1,500" FONT 12, TIMES NEW ROMAN, DOUBLE SPACED,YOU MAUST HAVE A COVER PAGE, AND PAGE NUMBERS.
Explanation & Answer
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Attached.
Running head: SOCIAL MEDIA MARKETING
Topic: Social Media Marketing
Student name:
Instructor name:
Course name:
Date:
Social Media Marketing
2
Table of Contents
Social media marketing and its business relevance ........................................................................ 3
Importance of social media ............................................................................................................. 4
Social media zones .......................................................................................................................... 5
Zone 1 is Social Community ....................................................................................................... 5
Zone 2 is Social Publishing ......................................................................................................... 5
Zone 3 is Social Entertainment ................................................................................................... 5
Zone 4 is Social Commerce ........................................................................................................ 6
Social media communication platforms.......................................................................................... 6
Facebook ..................................................................................................................................... 6
Twitter ......................................................................................................................................... 6
Instagram ..................................................................................................................................... 7
YouTube ...................................................................................................................................... 7
SEO benefits ................................................................................................................................... 7
Social media marketing performance measurement ....................................................................... 8
Conclusion ...................................................................................................................................... 8
References: ...................................................................................................................................... 9
Social Media Marketing
3
Social media is referring to a generalized word tha...
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