This paper provides an overview of the positive and negative effects of
new mass media introductions on the magazine publishing industry from an
historical perspective. Since the early 1900s, the trends of new media
both displacing magazines as well as spurring magazine sales and
introductions are evident through the introduction of feature films,
sound recordings, radio, television, computers, and the World Wide Web.
New media have a tendency to both displace magazines, but also cause
increasing specialization. The overriding goal of this paper is to
provide a perspective for magazine publishers and scholars as they
address the increasing penetration of the World Wide Web.