The requirement for 7-10 pages is for
academic material and does not include the Cover, Table of Contents (TOC), or
Reference Page. The TOC does not count as one of your 7-10 pages.
Your work on your strategic global marketing plan is complete. You
now have a plan that will implement, manage, and support a global strategy, but
it is far from organized. You e-mail Deborah to inform her that you are almost
ready and that the project is nearly is complete. A little while later, the
phone rings and you see Deborah's name on the caller ID.
“Hi, Deborah. What’s up?” you ask.
“I’d like you to present to the advisory board next week,” Deborah
says. “They are very curious about your findings and would like to know if
globalization is a good opportunity for the company. The board wants to
finalize their strategic plan, and this may be a key part of it.”
After you hang up, you begin thinking through the different items
that you will need to cover. You want to finalize this project and have Deborah
and the advisory board accept the marketing plan you and your team have
developed. You know that the success of this project will lead to additional
project management activities for your organization.
As you finalize the project deliverable, the marketing plan,
complete the following:
Is globalization a good move for the company?
What is your rationale behind this decision?
What geographic location should be a target for global expansion?
What background information can you provide to support this
How will this decision support the overall goal of growth and
How would you refute someone with the opposing perspective?