Description
Perform an internet search for "Creative Spark" TED channel.
Review the entire list of talks on the "Creative Spark" TED channel.
Select one talk that is of interest to you, and watch it in its entire length.
Write a 700- to 1,050-word summary of the salient points made in the talk and its supporting details that catch your interest.
Indicate the name and position of the speaker and the location and year of the talk in your summary.
Conclude your summary with a reflection of the following:
- How the talk's content illuminates some of the stages of creativity
- How the topic of the talk relates to the concepts of imagination and curiosity
- How some of the points made in the talk might apply to your personal experience and benefit society as a whole
Format your assignment according to appropriate course level APA guidelines, utilizing at least 3 scholarly resources.
NEXT:
In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.
Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.
Review the University of Phoenix Material: Creative Thinkers. (attached)
Choose a subset of one or two individuals per team member from among these 17 creative thinkers (excluding Thomas Edison and Alfred Hitchcock)
Discuss the following questions:
- What did each of the individuals contribute to the world?
- How was each contribution rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
- Are there defining characteristics shared among all or most of the individuals?
- Why did Apple choose these individuals to appear in this advertisement?
Summarize your findings in a 300-450 -word document. Your summary does not need to include a direct answer for each individual and/or bullet point.
Format your assignment according to appropriate course level APA guidelines.
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Attached.
Running head: TAKING IMAGINATION SERIOUSLY
Taking Imagination Seriously
Name
Institution
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TAKING IMAGINATION SERIOUSLY
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Taking Imagination Seriously
Janet Echelman talks about taking imagination seriously. Her talk in the show is on the
31st March 2014. In her Ted talk, she focuses on her journey to designing volumetric forms
without using heavy materials. She narrates her experience of designing a sculpture using the
ordinary fishing net. Her first encounter is when she looks at the fishing net that everyone had
seen for centuries the same way and she thinks beyond the conventional use. She thinks art. She
narrates that she was not an artist; she had applied to seven different art schools upon graduating
and she was rejected by all. She further states that she had no experience in building, design, and
engineering but she took her thoughts seriously and decided to pursue them by painting the art.
She paints for ten years and finally gets a chance to showcase her work in India.
Her arrival in India caught her off the deadline as the deadline for the paintings arrived
but she had not fully prepared her paintings. She states that she had to do something since the
village she had arrived in was famous for sculpture. She decides to cast but it would take a lot of
time. The transformation from simplistic designs to work of quality art as seen in her case is a
part of a journey that takes patience and determination (Gilbert, 2015). She saw the fishermen
bundle the nets on the shores and this time she sees them as a work of art and gets the chance to
make volumetric designs without using heavy solid material. Hoisting her first designs in
collaboration with the artists on poles for photography, she discovers that the designs showed
every ripple of wind. Her work continues in Lithuania where she works with lace makers, later
returning to India to work with the fishermen on the...
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