Description
Overview: Using the topic and research question you developed in week 1, you will design a quantitative instrument that could potentially answer your topic/research question if it were to be applied to a quantitative study. Keep in mind, this may take some stretching if you wrote your question leaning quantitatively. The purpose here is not to box you in but to ensure that you have a solid understanding of both methodologies. This assignment functions similar to 3.1 but in a quantitative format. Finally, view the rubric and examples to make sure you understand the expectations of this assignment.
Directions:
You will develop a word document to include:
- Your research question in the form of a quantitative question (if it was not already).
- An instrument or protocol (survey, questionaire, archival data, etc) that could be used to answer the quantitative version of your research question.
*Special note for those using archival data, you will describe the process of data retrieval for your archival data. See examples to help.
- A one paragraph description/justification of how your chosen instrument/protocol is the best choice for answering the quantitative version of your research question.
See examples to help guide your writing: Quantitative Instrument Samples.pdf
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Explanation & Answer
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QUANTITATIVE RESEARCH
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Quantitative research
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QUANTITATIVE RESEARCH
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Introduction
There has been a growing concern about how environmental factors affect business
activities. Different regulatory strategies and collaborations have been set up to ensure successful
entrepreneurship. Corporate social responsibility has proven to be an effective initiative that
ensures regulatory compliance and provides quick solutions for any challenges that arise in
business (Glonti et al., 2020, p. 169-182). This quantitative research aims to investigate and
come up with a good understanding of how corporate social responsibility affects customer’s
loyalty.
Research data gathered through a questionnaire survey is conducted on various customers, based
on different regions of the country.
Also, different statistical tools will be used to complement the quantitative instrument
used in this research. Findings show that Corporate social responsibility has a significant impact
on the client’s loyalty (Glonti et al., 2020, p. 169-182) A good strategy will make a customer
remain loyal and continue seeking the company’s products and services instead of other options.
At the end of this research, we’ll conclude the nexus between customer loyalty and CSR.
Research review
Corporate social responsibility affects the overall performance of a company (Famiyeh,
2017) This strategy ensures the organization complies with external changes like social
requirements, considers clients’ positive and negative feedback and the perception of services
and products, and tracks the company’s progressiveness on its social goals. It’s the
organization’s job to ensure consumers are aware of its CSR, and their activities will determine if
the customers will want to...