University of the Cumberlands Corporate Social Responsibility Essay

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University of the Cumberlands

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Overview: Using the topic and research question you developed in week 1, you will design a quantitative instrument that could potentially answer your topic/research question if it were to be applied to a quantitative study. Keep in mind, this may take some stretching if you wrote your question leaning quantitatively. The purpose here is not to box you in but to ensure that you have a solid understanding of both methodologies. This assignment functions similar to 3.1 but in a quantitative format. Finally, view the rubric and examples to make sure you understand the expectations of this assignment.

Directions:

You will develop a word document to include:

  1. Your research question in the form of a quantitative question (if it was not already).
  2. An instrument or protocol (survey, questionaire, archival data, etc) that could be used to answer the quantitative version of your research question. 

*Special note for those using archival data, you will describe the process of data retrieval for your archival data. See examples to help.

  1. A one paragraph description/justification of how your chosen instrument/protocol is the best choice for answering the quantitative version of your research question.

See examples to help guide your writing:  Quantitative Instrument Samples.pdf

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1 Dissertation. Name: Rakesh Gunturi Date: September 10, 2021 2 Research Topic Corporate Social Responsibility (CSR) and how it affects customer loyalty. Introduction Corporate Social Responsibility refers to a business model where an organization is socially accountable to the stakeholders and society (Akbari et al., 2019). The Corporate Social Responsibility strategies that an organization decides to employ have consequences for maximizing profits and bolstering customer loyalty. In addition, if the approach used by the organization encourages participation in societal activities, then customer loyalty is expected to rise. Customer Loyalty refers to the emotional connection that a customer develops for the products and services offered by an organization that they choose to repeatedly shop them compared to the existing competition (Akbari et al., 2019). Customer loyalty is often a result of a buyer having positive experiences, thus creating trust. The creation of a positive corporate image is one of the strategies that improve customer loyalty. Corporate image affects customers' perceptions, especially if an organization is viewed as implementing strategies that resonate with the surrounding society. Corporate Social Responsibility strategies could significantly impact customer loyalty as aspects of brand recognition and reputation is dependent on it. The rationale behind this is that the strategy being implemented acts as the ambassador of the organization to society (Akbari et 3 al., 2019). If the strategy conforms to social values, the businesses' products and services will have a positive rating. When the strategies conform to societal norms, the customer base's acceptance level is high as better links are formed with the business. Research Questions. A research question is a vital topic when writing a dissertation paper as it guides the collection of data and information concerning a particular topic. Practical research questions will look to add new information to the case and therefore are narrow and specific. The answer to a research question looks to provide meaning to the research problem. In this mock dissertation paper, our research questions will be What is the nexus between Corporate Social Responsibility and customer loyalty? What is the impact of Corporate Social Responsibility on customer loyalty? The above research questions will be used to explore corporate social responsibility and its impact on customer loyalty. The first research question will examine the existing relationship between Corporate Social Responsibility and customer loyalty and how they relate to each other. The second research question will guide how the strategies designed, whether positive or negative, will affect how customers react emotionally to the businesses’ products and services. The research questions will act as the guiding framework for the central part of the dissertation paper and not only in data collection and analysis but also in the recommendation phase. The 4 solutions provided must look to deal with the research problem, thus answering the issues raised by the research question. A dissertation paper will be informative based on how well the research questions were constructed (Petchko, 2018). The more inquisitive the research questions, the higher the likelihood of attaining an informative and complete dissertation paper. How to choose the Research Question? A dissertation paper is one of the longest that a student is expected to write; therefore, the research should incorporate many thoughts and ideas. Students should choose their topics carefully. It should be a meaningful and engaging topic that resonates with the broader academic community or is vital to career aspirations (Buckler & Walliman, 2016). This will simplify the process of constructing research questions. Students should also approach the choice research question with a clear structure and goals. This means designing a clear plan and sticking to it till the end of the dissertation paper. Learners can achieve it by creating a proposal to ensure cohesive and robust arguments (Buckler & Walliman, 2016). The research questions are the guiding parameters for the paper. Students should understand that a good research question is focused on a particular problem; thus, it is researchable by using available secondary and primary data sources. However, the research question should also be complex enough to develop enough information throughout the dissertation paper (Buckler & Walliman, 2016). If there exist multiple research questions, they should be interconnected together to foster the realization of the end goals. 5 Finally, a dissertation paper is an opportunity for a student to consolidate previous knowledge about a topic but thoroughly investigate new information. Students should determine the necessary background information based on the research question (Buckler & Walliman, 2016). This will help a student choose the focus and scope of the research. 6 Reference Akbari, M., Mehrali, M., SeyyedAmiri, N., Rezaei, N., & Pourjam, A. (2019). Corporate social responsibility, customer loyalty and brand positioning. Social Responsibility Journal, 16(5), 671–689. https://doi.org/10.1108/srj-01-2019-0008 Buckler, S., & Walliman, N. (2016). Your dissertation in education. SAGE. Petchko, K. (2018). Research questions, hypotheses, and purpose statements. How to Write About Economics and Public Policy, 93–118. https://doi.org/10.1016/b978-0-12-8130100.00006-5
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Explanation & Answer

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QUANTITATIVE RESEARCH

1

Quantitative research
Name
Institution
Course code
Instructor
Date

QUANTITATIVE RESEARCH

2
Introduction

There has been a growing concern about how environmental factors affect business
activities. Different regulatory strategies and collaborations have been set up to ensure successful
entrepreneurship. Corporate social responsibility has proven to be an effective initiative that
ensures regulatory compliance and provides quick solutions for any challenges that arise in
business (Glonti et al., 2020, p. 169-182). This quantitative research aims to investigate and
come up with a good understanding of how corporate social responsibility affects customer’s
loyalty.
Research data gathered through a questionnaire survey is conducted on various customers, based
on different regions of the country.
Also, different statistical tools will be used to complement the quantitative instrument
used in this research. Findings show that Corporate social responsibility has a significant impact
on the client’s loyalty (Glonti et al., 2020, p. 169-182) A good strategy will make a customer
remain loyal and continue seeking the company’s products and services instead of other options.
At the end of this research, we’ll conclude the nexus between customer loyalty and CSR.
Research review
Corporate social responsibility affects the overall performance of a company (Famiyeh,
2017) This strategy ensures the organization complies with external changes like social
requirements, considers clients’ positive and negative feedback and the perception of services
and products, and tracks the company’s progressiveness on its social goals. It’s the
organization’s job to ensure consumers are aware of its CSR, and their activities will determine if
the customers will want to...


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