For this assignment take a close look at both the required readings and videos on general concepts of persuasion such as the main principles laid out by Cialdini (2001) or in Section 14.2 of McLean (2012). Then take a look at some of the practical guides to persuasion such as Gorman (2007) and see which one of them is the most useful for you.   Case Assignment When you have finished carefully reading these materials, write a 4 page paper addressing the following issues: Which of these readings or tutorials was the most convincing or presented the most useful information? Explain your reasoning as to why you found this source more convincing that the others. Based on the ideas about persuasion that you read about in the background readings, write a memo at least one page in length to your employees trying to persuade them to cancel their weekend plans and volunteer to work next weekend. This memo shouldn’t be an “order” that they need to work on the weekend, but rather an attempt to persuade them to do so. Make sure to use both the general concepts from Cialdini (2001) or McLean (2012) as well as some of the practical persuasion guides to help you craft your memo. Conclude your paper with a discussion of how your memo applied the concepts from the background materials. Be specific as to what sources you used and what sections of your memo was influenced by which source. Assignment Expectations Follow the assignment instructions closely and follow all steps listed in the instructions. Stay focused on the precise assignment questions, don't go off on tangents or devote a lot of space to summarizing general background materials. Make sure to cite readings from the background materials page. Rely primarily on the required background readings as your sources of information. Include both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations. REF To introduce yourself to the topic of this module, take a look at the following short article by a leading expert in the area of persuasion, Dr. Robert Cialdini: Cialdini, R. B. (2001). Harnessing the science of persuasion. Harvard Business Review, 79(9), 72-79. [EbscoHost] Now take a look at this more detailed reading to expand your knowledge of persuasion: McLean, S. (2012). Chapter 14: Presentations to persuade. Communication for Business Success. Lardbucket.org McIntosh, P., Davis, J. H., & Luecke, R. (2008). Chapter 9: When you aim to persuade. Interpersonal communication skills in the workplace. New York: AMA Self-Study. [EBSCO eBook Business Collection] Conger, J. A. (1998). The necessary art of persuasion. Harvard Business Review, 76(3), 84-95. [Business Source Complete]

W4CLA1 Questions related to International Business: Requirements: Needs to be done strongly: Ø  In APA 6th edition  format a must Ø  Citations and reference list a must(please use MS Word’s “References” tab to insert Citation) Ø  In about 3 pages, in single space, min 550 words per page Ø  Answers all questions & sub-questions  need to be completely demonstrating knowledge and understanding of key concepts, ability to think critically, and has included original examples in response. Ø  It is required that the textbook and/or scholarly research be included to justify and/or solidify any argument or reasoning Textbook info:International Business Competing in the Global Marketplace 2016, 11th edition, by Charles W.L. Hill G. Tomas M Hult Write a 3-page single space w min 550 words per page, paper in response to a case study or similar assignment provided by your professor. Answers are to be clear, well-organized, and specific. Provide a concise, cogent argument and include details to support your response. Please Follow  following requirements: Ø  Content  rich, all questions and their parts have been answered and communicates substantive, accurate, and evidence-based analysis and critical thought. Ø  Effective in supporting the student's argument. The student provides supporting evidence for the argument Ø  Well organized with a logical flow, contains correct grammar, spelling, and sentence structure. Ø  The student is able to effectively demonstrate the ability to draw logical and valid conclusions based on the supporting researched based evidence presented. Ø  Use at least 5 quality peer-reviewed and scholarly resources (non-website based) outside of the textbook to support your argument. Ø  Make sure all questions and sub-questions need to be answered 1.What symptoms of resistance to change have you experienced? Have you experienced both active and passive forms? Have you experienced them as a resistor yourself (as a recipient of change)? Have you experienced them as someone responsible for the management of change (as an initiator of change)? 2.Which of the various reasons for resisting change do you believe to be the most common? What are your "top three” in this regard? 3.Which of the various reasons for resisting change do you believe to be the most difficult to deal with (as a manager)? What are your "top three” in this regard? 4.When senior managers resist change at the strategic level, they are in a position to cause more damage than employees resisting changes at the operational level. Have you worked in a company where you believe that management resistance to change may have existed? As a manager yourself, what would you try to do to prevent this from happening? 5.Which approach to the management of resistance attracts you? What is the reason for your choice? For example, is it because you think it to be the most effective or does it also relate to a view that you have about how people should be managed?