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Unit VII Web Assignment
Using your favorite search engine, locate the websites for two research firms. Conduct a review of the services offered by these two different research firms. What types of tools do they use, and how effective are those tools? Then, write an essay responding to the following questions/topics, evaluating each research firm’s capability of providing valuable services to its customers.
1. Contrast the services and tools provided by the two research firms.
2. Explain the advantages of utilizing these research firms.
3. Discuss why a company might decide to save the money and utilize its in-house team as opposed to one of these firms.
4. Explain how the tools discussed in the lecture might enable more companies to complete their research internally.
Your APA-formatted submission must be a minimum of three pages (not including the title page and the reference page). References must include the two websites and a minimum of one additional credible reference. All sources used must be referenced. Paraphrased and quoted material must have accompanying citations.
For step-by-step instructions for formatting a paper in APA style, please refer to the CSU Citation Guide at http://www.columbiasouthern.edu/downloads/pdf/success/citation-guide. Instructions for formatting formal documents can be found on page 17. MBA 5652, Research Methods 5
Information about accessing the Grading Rubric for this assignment is provided below.
Unit VIII PowerPoint Presentation
Compile a PowerPoint presentation introducing the importance of research and the use of research methods within an organization. Think about how this applies to your industry and, specifically, to a company that might use research methods discussed in this course. As you compile this PowerPoint, discuss the points identified below.
Analyze the theoretical aspects of research methods to include the following:
o importance of conducting effective research leading to good decision making,
o analysis of the process associated with putting together a research study,
o summary of research methods including advantages and disadvantages of each, and
o effective presentation strategies for reporting research results.
Apply learning from this course to your discipline to include the following:
o Explain either a hypothetical or real research problem that could arise within a company in your discipline.
o Discuss a minimum of two research methods that could be used to address this research problem.
o Identify and explain specific challenges and opportunities associated with the use of these research methods within your discipline.
Your PowerPoint must be at least 16 slides in length (including a title slide and a reference slide). In this presentation, you are required to use speaker notes. In the speaker notes, you will provide what you would say if you were actually giving the presentation to an audience. Please write your notes in complete sentences and adhere to typical grammar and punctuation rules.
All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Be sure to use APA style for citations and references.
Explanation & Answer
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Running head: COMPARISON OF RESEARCH FIRMS’ BASED STRATEGIES
Comparison of Research Firms’ Based Strategies
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COMPARISON OF RESEARCH FIRMS’ BASED STRATEGIES
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Comparison of Research Firms’ Based Strategies
Market Strategies Int. is a marketplace based research entity concerned with the initial
investigation in the retail and consumer, telecommunications and technology, financial
services, healthcare as well as the energy industries. Notably, the firm is a designer and
implementer of intellectually oriented quantitative and qualitative research while at the same
time presenting valid insights on the results to facilitate sound and well-informed decisions
(Market Strategies International, 2017). What is more intriguing is that the venture integrates
the use of organizational specific tools and techniques to ensure meaningful and essential
insights. For instance, they are fond of using desktop simulators optimized in agreement with
product forecasting, pricing, and design. As such, they identify the most essential and
efficient messaging and consequently predict the most appropriate efforts that can be
combined to enhance clients’ loyalty. The tools and techniques thus enable a firm to
implement sound decisions for sustaining customers and extending its reach for the
marketplace.
E-Marketer on the other hand also deals with market research but through the use of
different strategies and techniques. The firm is an active user of simple digital marketing
research tool, and as such, the data that they use is oriented towards the digital data types.
The firm actively gathers data points from other research firms, the media, marketing
companies and measurement organizations (eMarketer, 2017). Furthermore, they have the
tendency to interview the iconic experts in the field of research. Notably, E-Marketer digs
data from the sources and consequently investigates the background assumptions of the
original findings. As such, the venture is different from the former as it places emphasis on
standard methodologies from experts outside its premises and consequently analyses them.
COMPARISON OF RESEARCH FIRMS’ BASED STRATEGIES
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The use of independent research investments to carry out an investigation on behalf of
the company is advantageous in some ways. Titus, House & Covin, (2014) articulate that the
use of outside firms eradicates biases from the findings. Reportedly, internal research
techniques are biased as they entail the use of the company’s employees who may at times
favor certain notions under research. As ...
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