New Product Launch for LED Lighting Industry, assignment help

Anonymous
timer Asked: May 12th, 2017
account_balance_wallet $25

Question Description

Purpose of Assignment

Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor's product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline.

Assignment Steps

Resource: Plunkett Research Online located in the University Library.

Design a minimum 1050-word New or Product Refresh Product Launch Plan (LED LIGHTING INDUSTRY) in Microsoft® Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both markets, you can have two different competitors, one for each market.

Include the following:

  • Brief SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) and/or TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength).
  • A graph or chart if the team deems it necessary.

Include two of the following:

  • Definition of product or service. (MEYSM PART)
  • Why the product or service needs to be introduced or refreshed (target audience). (THIS IS THE PART THAT IS NEEDS TO BE DONE BY ME) (MEYSAM PART)

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.


IMPORTANT: PLEASE BE SURE THIS IS COVERING THE NEW PRODUCT LAUNCH FOR LIGHTINING INDUSTRY AND ALSO INCLUDE ALL CITATION AND REFERENCES WITH NO PLAGIARISIM. ALSO PLEASE NOTE THAT YOU ONLY NEED TO DO THE PART THAT IT SAYS (MEYSAM PART).

THANK.

Tutor Answer

benwamonicah
School: Cornell University

Attached.

New Product Launch
Thesis statement: While launching a new product in the market, there are various strategies that
should be considered before making the decision to introduce it to the customers. There are
elements that should be considered and they play a major role in determining how the perception
of consumers about the product or service is in the market. The following paper is a discussion
on: •

The product that I intend to launch



A SWOT analysis of the product



Competitors to the product



Conclusion



References


Running Head: NEW PRODUCT LAUNCH

1

New Product Launch
Institution Affiliation
Date

NEW PRODUCT LAUNCH

2

While launching a new product in the market, there are various strategies that should be
considered before making the decision to introduce it to the customers. There are elements that
should be considered and they play a major role in determining how the perception of consumers
about the product or service is in the market (Mynott, 2012). The product that I intend to launch is
a portable LED light for mounting on cameras while one is filming at places that are very dark.
The portable light will be made in such a way that it will be possible to mount it on the
majority of the cameras that are in the market today. Many are the times that photographers
encounter challenges when filming in places that are poorly lit, which ends up making them come
up with images and videos that are not closest to the heart. The portable light will mainly target
the journalists who deal with the filming of news stories. We often find that the lights that ...

flag Report DMCA
Review

Anonymous
awesome work thanks

Similar Questions
Related Tags

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors