BMGT 335 UMGC Week 8 The Future of Mobley Lights Discussion

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The History of MobleyLights Mary Mobley owns a business that makes geometric shaped lamps called Mobleylights. The Mobleylights are made from plastic panels that fit together like puzzle pieces. The pieces make lamps of different shapes, patterns, and colors. The Mobleylights come in a variety of shapes and sizes with the largest ball lamp being 4' in diameter, or 4' x 4' square. The largest lamp sells for $125 while the most popular model, a 15" diameter model sells for $49.99. People who purchase more than three Mobleylights get one free. The choice can be hanging lamps or sit on a desk or a table. Mobleylights are popular with children and teenagers for room decor. Party planners like Mobleylights because they can set a mood in the room and they can be used again in different ways supplementing the patterns or colors from time to time. Mary first started the business in the kiosk of a local mall. The overhead was low and sales varied. She broke even almost immediately. By the end of the first year; she was making a profit. Mary expanded to another mall by the end of the second year doubling sales. Encouraged by success, Mary thought it may be time to open a shop. She looked for a spot in a small strip of stores but not in a strip mall. She found a place on the main street of "Old Town" in Ellicott City, Maryland. It was a small store with questionable parking but a high volume of foot traffic. Mary began doing lighting for party events and sales skyrocketed. Yearly sales went from $200,000 to $500,000. Thrilled with her success, Mary began to take on help. She even considered opening a shop or kiosk at the Baltimore Harbor Pier thinking she would have a lot of foot traffic. Mary was constantly thinking of ways to expand the customer base of the company. She opened a kiosk in the Harbor Building housing "Philips," a popular Maryland landmark restaurant. Sales were far from stellar but the business still showed growth. The company was now looking at over a million dollars in sales with expenses of just over $500,000. The business had 18 employees. At this point, Mary had not really explored internet sales or social media. Unbeknownst to Mary, who had been very busy growing the business, you tube was showing instructional videos on how to make the lamps and included online websites where people could purchase the panels and other materials needed to make the lamps. One day, a downtown employee spoke with Mary about the videos. Mary was shocked. The employee said she overheard someone say to a friend, "Yes I think they are cute too, but you can go online and buy the panels and make it yourself for half the price." Within six months of this conversation, Mary found that sales were dropping in the various kiosks, but not in the party business. Mary closed two of the kiosks, the Baltimore and the location at the first mall. She stuck with the store and the second mall location. Sales were doing well at both locations although profits were flat. One year later, Mary closed the remaining kiosk. She kept the party business in the storefront. Later, Mary would close the party business as well but continue to work out of her house. Her million-dollar business had reverted to $300,000 in the span of three years Week 8 Must post first. This week you will create Part Eight of the report focusing on business trends. In part eight of the report, the firm wants Mary to consider the future of her business. All managers know that innovation is making a competitive edge harder to find. The firm wants Mary to evaluate her product line and look at the businesses that are most likely to survive in the next ten years. To that end, the firm wants this part of the report to give Mary and idea of what products are going to be useful and therefore desirable in the future. Directions: 1. By FRIDAY, complete the following: • Create part eight of the report entitled: "Business Trends" • An explanation of what types of businesses are likely to be successful in ten years and ow Mary's current products may or may not fit into the business environment of the future. • Provide a summary of the research on the future of the lighting business as it relates to Mary's products. This should include types of lights that are directly and possibly competitive with Mary's lights. • Make Two recommendations of ways Mary might diversify the product line to appeal to the current and future customer base. (This should be based on the research and case study facts as they have evolved over the weeks.) Here you want to help Mary think inventively about her current clients' needs and those that may come to her in the future. • You must use course material to support your responses and APA in-text citations with a reference list. 2. THROUGHOUT the week, complete the following: • Respond to your classmates three or more days throughout the week. Remember you are trying to develop the best answers to the questions as possible. Your classmates are doing the same so read the posts carefully looking for the best ideas being presented. The goal is that by the end of the week the class will come to some consensus as to the best answers giving you the chance to submit the best ideas in the final post. • You must use course material to support your responses but you do not need to use APA in the brainstorming discussion with the exception of Friday's initial first impression post. • Participation is worth 2.5 points each week (20% of the final grade). Participation must be reflected in the final post so grades will be affected by the content portion of the post if participation is not shown. Therefore, it is important to get in the class often and with the idea of improving your initial post with the discussion so that the final grade will be the best you can deliver. 3. FINAL POST, complete the following: • Attach your final post in the classroom by Tuesday at 11:59 PM ET • The final post must reflect the brainstorming activities and should be different than the Friday initial post. • The final post must include a variety of sources from the class material as well as the use of scenario or case study facts where appropriate. • It must USE APA in-text citations and reference list. 10/5/21, 1:48 AM BMGT 335 6380 Small Business Management (2218) - BMGT 335 6380 Small Business Management (2218) BMGT 335 6380 Small Business Management (2218) MJ Week 8 (10/06 - 10/12) Week 8: The Future of Small Business Theme #1: Is small business management important to the survival of small businesses? We started this class by looking at the data about Small Businesses to understand the importance of its success to the US economy and its significance in the world. Throughout the class, we examined the best management practices for small business managers and owners to increase the chance of having a profitable business. Using the facts listed below and your reading over the last seven weeks draw at least six recommendations for small business owners on how to create, grow, and support a small business in today’s economic environment. Be sure to use the data to support your recommendations. 73 Remarkable Small Business Statistics to Know for 2021 Complete: Participate in Week 8 Brainstorming Discussions and submit Final Attachment Post by Tuesday at 11:59 p.m. ET Post your Elevator Pitch by Friday at 11:59 p.m. ET and critiques by Tuesday at 11:59 p.m. ET. 33.33 % 1 of 3 topics complete Small Business Management in the 21st Century Chapter 15 PDF document Week 8 Brainstorming Discussions Discussion Forum To respond to the Brainstorming Discussions, click on the blue hyperlink in the Topic area. Elevator Pitch Discussion Topic https://learn.umgc.edu/d2l/le/content/613935/printsyllabus/PrintSyllabus 1/2 10/5/21, 1:48 AM BMGT 335 6380 Small Business Management (2218) - BMGT 335 6380 Small Business Management (2218) Elevator Pitch You are applying for a management position within a small business and need to convince the owner of your skills. The Task You will need to create a 30-second recorded video elevator pitch. The pitch should tell the owner of a small business why you are the best candidate for the job. Upload the video or a link to the video as a reply to this message.** Review Background & Tips. After you post your elevator pitch, comment on the elevator pitches of at least two of your classmates telling them what was their best selling point. In Week 8, post your elevator pitch by Friday at 11:59 p.m. ET and critiques by Tuesday at 11:59 p.m. ET. https://learn.umgc.edu/d2l/le/content/613935/printsyllabus/PrintSyllabus 2/2
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The Future of Mobley Lights

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The Future of Mobley Lights
Building a successful business from scratch is often a very draining process. However,
the researcher believes that nothing could be more heartbreaking to an entrepreneur than seeing
their empire drown on their faces. To a business that broke even in the first year and was making
more than 500,000 thousand dollars in profits by the third year, not even the owner could have
forecasted its failure so soon. The case of Mary isn’t alien in the contemporary world. Hers is
just a representation of what thousands of entrepreneurs face every day. For Mobley lights, the
entrepreneur focused on sales and expanded her branches that she forgot to allocate some time
for research and development. Had there been a team for market research, the YouTube
challenge ...


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