This week you have been assigned "Scrums, Sprints, Spikes, and Poker: Agility in a Bulgarian Software Company" case study. What are the challenges involved in managing organizational growth while maintaining high-quality products and customer responsiveness? one page.

Please read the Case-7.1 “Alaska Fly-Fishing Expedition.”from Chapter 7 “Managing Risk” given in your textbook – Project Management: The Managerial Process 8th edition by Larson and Gray page no: 241 also refer to specific concepts you have learned from the chapter to support your answers. Answer the questions asked in case study as deliverables where you should consider the milestones and technical requirements. Also refer to the figures from textbook mentioned in the case study. Answers to the deliverables should be within 500 Words limit.I need zero plagiarism and if you have any queries tell me.

Create a promotion analysis, the final component for your chosen company's marketing analysis.A company can promote its products and services in a variety of ways, such as traditional media like TV, radio, and newspaper. But today’s age of social media and smartphones has opened up the ability to connect with the target market via apps, texting, online coupons, and "e-bates." The goal is to get the consumer to buy and form a loyalty to a company and brand.SHOW LESSBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 1: Examine the basic marketing models for a business or organization. Describe who represents the product.Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business. Discuss the implications of an integrated marketing program to business economic success.Competency 4: Apply effective marketing planning and implementation. Discuss the effectiveness of the promotion strategy and the impact on the marketing mix.Accurately describe the company's communication strategy (communication channels or media).Competency 6: Evaluate management implications of marketing and sales plans. Discuss the sales process or techniques and how it impacts marketing and sales plans.Competency MapCHECK YOUR PROGRESSUse this online tool to track your performance and progress through your course.Toggle DrawerQuestions to ConsiderAs you prepare to complete this assessment, you may want to think about other related issues to deepen your understanding or broaden your viewpoint. Consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of your professional community. These questions are for your own development and exploration and do not need to be completed or submitted as part of your assessment.SHOW LESSSelect three of your favorite companies and analyze their current marketing promotional efforts. Do not use the company you chose for your marketing analysis. Think beyond Apple or Amazon for this question, so you can see a greater variety of selections.Describe how the companies promote either themselves or a specific product or service. Include the various ways they may use integrated marketing communications (IMC) in their promotional efforts and the various promotional avenues—advertising, public relations (PR), sales promotions, and so forth.Dig deep in your analysis. Include your views on whether the company had a hit or a miss on these efforts.Toggle DrawerResourcesPromotion and BrandingDetermining the proper promotional outlets for your product to get the biggest bang for your marketing dollar is not easy. The following resources will highlight the methods and approaches, as well as how to form an effective strategy.The knowledge you gain will help you complete your activities this week:Lamb, C. W., Hair, J. F., & McDaniel, C. (2019). MKTG 12 (12th ed.). Boston, MA: Cengage Learning. Available in the courseroom via the VitalSource Bookshelf link.Chapters 15 and 16, and the 10-4b Branding section on pages 189–191.eBizUniverse (n.d.). The power of marketing in the past 20 years. Retrieved from https://www.ebizuniverse.com/the-power-of-marketin...Amico, S. (n.d.). Sales and marketing promotion strategy. Retrieved from https://smallbusiness.chron.com/sales-marketing-pr...Have some fun with this formative assessment as you help a new marketing operations manager to make decisions. This activity is ungraded and will not affect your course standing:Zippy Toys: Marketing Research.You may also find the following information helpful as you prepare for your assessment:Assessment 3 Context [PDF].Assessment InstructionsNote: Assessments 1–3 in this course require you to complete a marketing analysis. Because they build on each other, it is recommended but not required that you complete them in sequence.OverviewThis assessment allows you to analyze in depth a product of your choice. You will be able to look in a detailed manner at how your chosen company maximizes the branding of the product, at the competition, and at how the company positions the product in the marketplace.PreparationPick a company that makes or sells products, not a service-oriented company. Use the same company for Assessments 1–3 in this course. Try to go beyond the typical consumer electronics offerings, such as Apple. If you are in doubt about your chosen company but if it will work for the project, please ask your faculty member.InstructionsSubmit your analysis for the final P (promotion) for your chosen company's product or service. Your analysis should cover all aspects related to promoting the product, including to the customer, as well as to other promotional audiences:What is the communication strategy?What are the communication channels or media?Who represents the product?What is the sales approach?What examples of sales techniques can you provide?Include in your analysis an evaluation of their promotion strategy:What works and what can be improved?How could the company improve to boost economic success of the brand?How do promotional efforts affect the other Ps of the marketing mix?What are the implications of an integrated marketing program to business economic success?How do promotional efforts affect decisions for the marketing and sales plans?Cite any sources you use.Note: Faculty may use the Writing Feedback Tool when grading this assessment. The Writing Feedback Tool is designed to provide you with guidance and resources to develop your writing based on five core skills. You will find writing feedback in the Scoring Guide for the assessment, once your work has been evaluated. Learn more about the Writing Feedback Tool on the course Tools and Resources page.ADDITIONAL REQUIREMENTSWritten communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.References: References and citations are formatted in consistent style, with a preference for using APA Style and Formatting.Number of resources: Use a minimum of three scholarly resources related to the content of the assessment.Length of paper: Approximately 2–3 typed, double-spaced pages, in addition to the title and references pages.Font and font size: Times New Roman, 12 point.