Business Finance
coca cola pricing stategies

Question Description

Marketing Plan

coca cola company- comprehensive discussion of the pricing strategies of your company.


This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by your company. This might include profit orientation, sales orientation, or status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances.

Competitive Advantage

Does your company has a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether your company has a competitive advantage with respect to how they price their products? Again, this section should only discuss whether your company has a competitive advantage with respect to price (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.

Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider Pricing and Competitive Advantage in Pricing).

Final Answer


Running Head: Coca Cola Pricing Strategies


Coca Cola Pricing Strategies
Coca Cola has intense competition with Pepsi. Therefore, its pricing cannot decrease too
much or exceed too much in comparison to the price of Pepsi Cola. In a situation where Coca
Cola pricing exceeds too much, then individuals will shift to Pepsi Cola. On the other hand,
when the Coca Cola pricing decreases, individuals may insinuate that its products are of low
Throughout the years, the Coca Cola Company has come up with pricing decisions but it
is with no doubt that its overall objective is to maximize shareholder value. In aiming to grab
market share, its competitor Pepsi generally begins to decrease prices, and just a short period of
time after, Coca Cola also makes a decision of decreasing theirs also slightly but not for all of its
Setting pric...

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