Annotated Bibliography, business and finance homework help

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Enlar1516

Business Finance

Description

This week, you will begin working on a series of Assignments in which you will examine a selected public company—or one with which you are familiar. During Weeks 2–6, you will apply the knowledge you gain from your Learning Resources and the research you conduct to complete a series of ‘audits’ on this selected company. Then, in Week 7, you will use this information to develop and present a Strategic Marketing Plan for your selected company.

This week, choose a public company, or one with which you are familiar and about which you have access to the information needed to complete your Assignments in this course. Although talking with someone from your chosen company is preferable, it is not mandatory for you to complete the Assignments. If, however, you have access to an individual who works at the company, remember that this should be someone in the marketing department who has an understanding of the overall marketing picture. It does not necessarily need to be a high-level marketing executive. You should arrange time to conduct the appropriate research to gather the information necessary to complete each of your marketing audit Assignments.

To prepare for this Assignment, review the Weeks 2–7 Assignment Overview document. se the Walden Library to find supporting literature on each topic. You should locate a minimum of two sources per topic (10 total), as this will support the Assignments you will complete in Weeks 2–7. This week, you will use five of those scholarly, peer-reviewed sources—one source per topic—to create an annotated bibliography.

The topics include the following:

  • Week 2 – Macro Environment Audit
  • Week 3 – Task Environment Audit
  • Week 4 – Brand Audit
  • Week 5 – Market Functioning Audit
  • Week 6 – The Strategy Audit

By Day 7

Submit an annotated bibliography of the five peer-reviewed resources you selected. In your annotated bibliography, include the following:

  • A full APA-style bibliographic reference for each resource that includes the author, date, title, place of publication, and publisher
  • A summary of the document (2–3 paragraphs for each entry), including the main points, its purpose, the theoretical perspective on which it is based, and the scope
  • For each article, evaluate the following:
    • Reliability (research methods used, theories used, and data on which it is based)
    • Appropriateness for the intended audience
    • Background and authority of the author(s)
    • Limitations of the research (which can depend on the scope, reliability, age of the document and bias)
    • Significance of the research to your specific needs

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Explanation & Answer

Find attached

Running head: AUDITING

1

Student Name:
Instructor’s Name:
Date:

AUDITING

2

MARKET FUNCTIONING AUDIT
Marketing Audit: A Systematic and Comprehensive Marketing Examination
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH
VOLUME 4, ISSUE 07, JULY 2015 by Abdullah Al Fahad, Abdur Rahman Al Mahmud,
Robel Miah, Ummay Hani Islam
The authors in the journal emphasize on varied factors of market auditing that aids every
organization to evaluate the strengths and weaknesses they have concerning their market. The
article suggests that the audit is significant as a mechanism for evaluating the organization’s
entire marketing coordination. The research conducted evaluates the significance and the effects
of market functioning audit on implementation and planning of the market.
Nonetheless, the study shows that there is no specific procedure that is best suitable for
conducting a market audit. The theoretical framework of the paper was derived from literature
reviews, journals articles and other secondary data. The evaluation of the study and findings
were drawn from reviewed literature, books and other reference materials. On the reliability of
the research, the information was collected from journals that were written by renowned authors.
The derived data used in the paper was true, consistent, accurate, impartial, legal, and
opportune. The limitation of the study is that it was done in short period of time so no primary
data was collected. They only used secondary data which was not altered but the trends in the
market must have changed limiting the study to only findings of previously done studies. Even
though the secondary data used was up to date, primary data is significant for every study
conducted.

AUDITING

3

STRATEGY AUDIT
How to audit your business str...


Anonymous
Really great stuff, couldn't ask for more.

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