"Mattel Confronts Its Marketing Challenges” APA 1,200+ words + cite

timer Asked: May 14th, 2017
account_balance_wallet $35

Question Description

write a paper on the ethics and responsibilities of Mattel. Within your paper be sure to answer the following questions:

  1. What special obligations do children's products manufacturers have to consumers and society?
  2. How effective has Mattel been at encouraging ethical and legal conduct by its manufacturers?
  3. What changes and additions would you make to the company’s global manufacturing principles?
  4. To what extent is Mattel responsible for issues related to its production of toys in China?
  5. How might Mattel have avoided these issues?
  6. Expxlore how laws have been changed or written as result of Mattel’s issues

Tutor Answer

School: UCLA

Good luck in your study and if you need any further help in your assignments, please let me know.Goodbye.


Ethics and Responsibilities of Mattel
Institutional Affiliation




Mattel is a multinational company founded in the United States of America in 1945 and
has its headquarters located in El Segundo in California. The deals with the manufacture of
children’s product and have over the years ranked as one of the best companies in addressing
such products. Some of the products of Mattel are Matchbox toys, Barbie dolls, club dolls, Ever
After High dolls, American Girl dolls, Fisher-Price, Master of the Universe toys, Monster High
dolls, among many others. Mattel also produces video game systems that are under its brands
while others are under the license from Nintendo (Gilbert & Wisner, 2010).
The company operates in more than one hundred and fifty countries across the world.
Mattel is the largest company that deals with the toys regarding the revenue generated. As a
business that deals with products that are to be used by the kids who may not be very careful,
Mattel managers has to ensure that the products made are up to the desired standards. The
products should be very safe to used, be mechanically strong to withstand damaging forces, and
be light regarding weight. These qualities will make the toys safe for use by the children as they
enjoy playing with them.
The manufacturers of the children’s product have special obligations that they have to put
in place as the manufacture the products. It is the role of the government to protect the life of
every citizen regardless of the age (Jill & Lynn, 1999). Children do not know how to take care of
themselves, and they ...

flag Report DMCA

Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

Similar Questions
Related Tags

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors