Marketing Management

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Question Description

Assignment 2: Part B: Your Marketing Plan

Due Week 6 and worth 240 points

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

  1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
  2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
  3. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
  4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
  5. Develop your company's mission statement and company introduction.
  6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service

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1. Assignment 2: Part B: Your Marketing Plan Due Week 6 and worth 240 points In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding. Note: You may create and /or make all necessary assumptions needed for the completion of this assignment. Write a four to five (4-5) page paper in which you: 1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. 2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response. 3. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map. 4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market. 5. Develop your company's mission statement and company introduction. 6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service ...
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Tutor Answer

Doctor_Ralph
School: New York University

Attached.

1

Running head: Branding strategy

Branding strategy

Name

Institution

2

Running head: Branding strategy
JAWS FIL-AM ELECTRONIC COMPANY
Introduction

JAWS Fil- Am Electronic Company is one of the emerging companies in the United States
Located in Virginia and the. It is leading in outsourcing software and in database development also
provides an enterprise-class solution for software. It engages in sales of electronics and
maintenance (Villegas, 2015). The company is implementing strategies that ensure that their
products are accepted in job market both in the United States and overseas. Despite the competition
in the electronics sector, the company has remained well on course to achieving its set goals and
objectives, and it is claiming a share of the market due to its excellent services and products sold
to its clients. The stock market has boosted the Company's stature between its client and the entire
electronic world.
Branding strategy
Branding products are essential in a business environment in that it helps to achieve a
precise goal of a company by promoting recognition of the enterprise. The logo tells your
customers what the Company deals with, and it is a sign of uniqueness from other businesses.
Branding strategy for JAWS Company will build a brand using a most efficient resource, social
media (Perillo, 2013). The internet will be utilized to show how the company developed and the
same will be used to grow and expand the business. The organization will create literature such as
brochures and marketing materials that describe the ben...

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