Description
Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.
Assignment Steps
Resources: Strategic Planning Outline and Week 2 textbook readings
Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final strategic plan is due in Week 5. Cite your resources.
Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division's vision, mission, and values, and determine your business model for this new division.
Include the following:
- Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.
- Describe how the division addresses customer needs and achieves competitive advantage.
- Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
- Explain how the vision, mission, and value of the new division align with the company's mission and vision.
- Summarize how the vision, mission, and values guide the division's strategic direction.
- Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
Cite a minimum of two peer-reviewed references.
Format your paper consistent with APA guidelines.
Explanation & Answer
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Running Head: THE WAL-MART SHOW
1
The Wal-Mart Show
Name:
Institution:
Running Head: THE WAL-MART SHOW
2
The Wal-Mart Show
Introduction
Wal-Mart is a retail company based in United States of America and it is one of the
largest in the whole world. The company operates retail and wholesale units which are found all
over the world and in different formats. It consists of three segments which include the Wal-Mart
US, Wal-Mart International and Sam`s Club (Kinsella, 2003).
Service proposal
The proposed Wal-Mart show is a reality television show which will allow the
company’s suppliers and manufacturers to show case the products they deliver to the Wal-Mart’s
outlets. The sole aim of the show is to promote trust and loyalty among customers as a way of
improving the sales of the company. It is based on the fact that `seeing is believing` as people
will be able to know how the company embraces sustainable operation during the manufacture
and delivery of products to the stores. More so, the show will help boost the earnings through
direct generation of funds as the audience will be paying a small fee as part of promotion. In the
light of this, the products will be promoted in that the public will be aware that such products
exists consequently improving their marketability.
Mission statement
The mission statement for the introduced division will be ‘to create a platform where our
esteemed customers will follow on how our products are manufactured through the use of
sustainable operations. We build our business on the basis of transparency and integrity as a way
of promoting sustainable development’.
Running Head: THE WAL-MART SHOW
3
Gaining competitive advantage
Customers need the assurance that the products they buy are safe and sustainable in the
long run. When a compan...
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