Starbuck Loyalty Reign
Starbucks Corporation embraces the use of digital marketing tools and the social media to
tap the market and increase their interaction with their customers and their potential customers.
Basically, the organization uses facebook as their main social media platform to communicate
and interact with the customers. In addition, the company also uses Twitter, Pinterest, and
Google+ social media platform to market their products as well as contacting their customer. The
company also have a mobile application that monitors the customer activities and in rating the
customer loyalty. The company also has some loyalty program that classifies customers based on
their activities in the organization.
Starbuck uses social media to drive sales and increase their market share. The case makes
it clear that the organization uses Facebook to build a strong community. It also clearly states
that the organization users of facebook are fun or those they are friends with the fans of the
company. This makes it clear that the organization uses social media as a platform to create a
strong community and a bigger market. A report states that about ninety percent of the facebook
users are a fan of the company or they know a person who is a fan of Starbuck. The company has
deeply used the social media than any other food company in the market today. For example, the
company used the facebook promotion before any other company in the food industry. Starbuck
is one of the most liked brands in facebook. The brand enjoys about thirty-three million fans on
facebook. In addition, their comments and posts on facebook gather thousands of like and
hundreds of comment indicating a strong connection with the customers.
Starbuck also uses Twitter social media to attract and communicate to their customers
and their potential customers globally. The company does not engage their customers like other