"Starbucks" Loyalty Reigns Case Study Analysis-Digital Marketing Tools, writing homework help


Question Description

In 2015, Starbucks Corporation saw 20% of its payments in the U.S. via its mobile application or "app," and 94% of Facebook users were fans of Starbucks or friends with fans. This case study explores Starbucks’ use of its mobile app, social media, and digital marketing, which helped to drive customer loyalty and increase its customer base, stock price, and revenues.

For this assignment, you will apply the key concepts from Weeks 1-8 to evaluate the use of digital marketing technology, and recommend strategies to drive customer loyalty and increase the customer base.

1. Read the “Starbucks’ Loyalty Reigns” case and think about the points outlined below.

      1. 2. Write a paper that addresses all of the following and is organized as outlined below:
      2. a. Introduction (Suggested length: 1-2 paragraphs) i. Give a brief summary explaining what is happening in this case. You may also view the company’s website and recent SEC filings.
      3. b. Analysis (Suggested length: 1-2 pages) i. According to the case study, what types of digital marketing tools and social media platform technologies does Starbucks currently use?
      4. ii. How has the use of these digital marketing tools and social media platforms led to customer loyalty and increased growth?
      5. iii. Has Starbucks missed the mark in their selection of their digital marketing tools and social media platforms?
      6. c. Recommendations (Suggested length: 1-2 pages) i. How would you drive customer loyalty and increase the customer base using the digital marketing tools and social media platforms differently?

Your submitted assignment must:

  •  Be typed, single spaced using a professional font size 12, including headings and subheadings, with one-inch margins on all sides. See the Sample Professional Paper under Course Documents for an example.
  •  References must be included and provide appropriate information that enables the reader to locate the original source. Application and analysis of course materials and resources is expected, and additional research is welcome.
  •  Include a cover page containing the title of the assignment, the student name(s), the professor’s name, the course title, and the date.
  •  Be no more than 5 pages in length, excluding your cover page and reference list.

Tutor Answer

School: UCLA


Name: 1

Institution Affiliation:
Starbuck Loyalty Reign
Starbucks Corporation embraces the use of digital marketing tools and the social media to
tap the market and increase their interaction with their customers and their potential customers.
Basically, the organization uses facebook as their main social media platform to communicate
and interact with the customers. In addition, the company also uses Twitter, Pinterest, and
Google+ social media platform to market their products as well as contacting their customer. The
company also have a mobile application that monitors the customer activities and in rating the
customer loyalty. The company also has some loyalty program that classifies customers based on
their activities in the organization.
Starbuck uses social media to drive sales and increase their market share. The case makes
it clear that the organization uses Facebook to build a strong community. It also clearly states
that the organization users of facebook are fun or those they are friends with the fans of the
company. This makes it clear that the organization uses social media as a platform to create a
strong community and a bigger market. A report states that about ninety percent of the facebook
users are a fan of the company or they know a person who is a fan of Starbuck. The company has
deeply used the social media than any other food company in the market today. For example, the
company used the facebook promotion before any other company in the food industry. Starbuck
is one of the most liked brands in facebook. The brand enjoys about thirty-three million fans on
facebook. In addition, their comments and posts on facebook gather thousands of like and
hundreds of comment indicating a strong connection with the customers.
Starbuck also uses Twitter social media to attract and communicate to their customers
and their potential customers globally. The company does not engage their customers like other

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